{"id":576,"date":"2026-02-27T21:38:47","date_gmt":"2026-02-27T14:38:47","guid":{"rendered":"https:\/\/lic.dps.media\/?p=576"},"modified":"2026-02-27T21:38:48","modified_gmt":"2026-02-27T14:38:48","slug":"576-2","status":"publish","type":"post","link":"https:\/\/lic.dps.media\/en\/576-2\/","title":{"rendered":""},"content":{"rendered":"<style>\n#dps-isolated-root * { margin: 0; padding: 0; box-sizing: border-box; font-family: inherit; }\n#dps-isolated-root { background-color: #f8fafc; color: #1e293b; -webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; }\n#dps-isolated-root ::-webkit-scrollbar { width: 8px; }\n#dps-isolated-root ::-webkit-scrollbar-track { background: #f1f1f1; }\n#dps-isolated-root ::-webkit-scrollbar-thumb { background: #cbd5e1; border-radius: 4px; }\n#dps-isolated-root ::-webkit-scrollbar-thumb:hover { background: #94a3b8; }\n\n#dps-isolated-root .dps-i-max-w-7xl { max-width: 80rem; }\n#dps-isolated-root .dps-i-mx-auto { margin-left: auto; margin-right: auto; }\n#dps-isolated-root .dps-i-px-4 { padding-left: 1rem; padding-right: 1rem; }\n#dps-isolated-root .dps-i-py-10 { padding-top: 2.5rem; padding-bottom: 2.5rem; }\n#dps-isolated-root .dps-i-text-center { text-align: center; }\n#dps-isolated-root .dps-i-mb-16 { margin-bottom: 4rem; }\n#dps-isolated-root .dps-i-mb-8 { margin-bottom: 2rem; }\n#dps-isolated-root .dps-i-mb-6 { margin-bottom: 1.5rem; }\n#dps-isolated-root .dps-i-mb-4 { margin-bottom: 1rem; }\n#dps-isolated-root .dps-i-mb-2 { margin-bottom: 0.5rem; }\n#dps-isolated-root .dps-i-mb-1 { margin-bottom: 0.25rem; }\n#dps-isolated-root .dps-i-mt-2 { margin-top: 0.5rem; }\n#dps-isolated-root .dps-i-mt-4 { margin-top: 1rem; }\n#dps-isolated-root .dps-i-ml-2 { margin-left: 0.5rem; }\n#dps-isolated-root .dps-i-mr-3 { margin-right: 0.75rem; }\n\n#dps-isolated-root .dps-i-inline-block { display: inline-block; }\n#dps-isolated-root .dps-i-flex { display: flex; }\n#dps-isolated-root .dps-i-flex-col { flex-direction: column; }\n#dps-isolated-root .dps-i-items-baseline { align-items: baseline; }\n#dps-isolated-root .dps-i-items-center { align-items: center; }\n#dps-isolated-root .dps-i-justify-center { justify-content: center; }\n\n#dps-isolated-root .dps-i-grid { display: grid; }\n#dps-isolated-root .dps-i-grid-cols-1 { grid-template-columns: repeat(1, minmax(0, 1fr)); }\n#dps-isolated-root .dps-i-gap-6 { gap: 1.5rem; }\n#dps-isolated-root .dps-i-gap-8 { gap: 2rem; }\n\n#dps-isolated-root .dps-i-py-1 { padding-top: 0.25rem; padding-bottom: 0.25rem; }\n#dps-isolated-root .dps-i-px-3 { padding-left: 0.75rem; padding-right: 0.75rem; }\n#dps-isolated-root .dps-i-p-6 { padding: 1.5rem; }\n#dps-isolated-root .dps-i-p-4 { padding: 1rem; }\n#dps-isolated-root .dps-i-pl-4 { padding-left: 1rem; }\n\n#dps-isolated-root .dps-i-rounded-full { border-radius: 9999px; }\n#dps-isolated-root .dps-i-rounded-2xl { border-radius: 1rem; }\n#dps-isolated-root .dps-i-rounded-xl { border-radius: 0.75rem; }\n#dps-isolated-root .dps-i-rounded-lg { border-radius: 0.5rem; }\n\n#dps-isolated-root .dps-i-bg-blue-100 { background-color: #dbeafe; }\n#dps-isolated-root .dps-i-bg-blue-50 { background-color: #eff6ff; }\n#dps-isolated-root .dps-i-bg-orange-50 { background-color: #fff7ed; }\n#dps-isolated-root .dps-i-bg-teal-50 { background-color: #f0fdfa; }\n#dps-isolated-root .dps-i-bg-white { background-color: #ffffff; }\n\n#dps-isolated-root .dps-i-text-blue-800 { color: #1e40af; }\n#dps-isolated-root .dps-i-text-orange-800 { color: #9a3412; }\n#dps-isolated-root .dps-i-text-teal-800 { color: #115e59; }\n#dps-isolated-root .dps-i-text-slate-900 { color: #0f172a; }\n#dps-isolated-root .dps-i-text-slate-800 { color: #1e293b; }\n#dps-isolated-root .dps-i-text-slate-600 { color: #475569; }\n#dps-isolated-root .dps-i-text-slate-500 { color: #64748b; }\n#dps-isolated-root .dps-i-text-slate-400 { color: #94a3b8; }\n#dps-isolated-root .dps-i-text-green-600 { color: #16a34a; }\n\n#dps-isolated-root .dps-i-text-sm { font-size: 0.875rem; line-height: 1.25rem; }\n#dps-isolated-root .dps-i-text-xs { font-size: 0.75rem; line-height: 1rem; }\n#dps-isolated-root .dps-i-text-lg { font-size: 1.125rem; line-height: 1.75rem; }\n#dps-isolated-root .dps-i-text-xl { font-size: 1.25rem; line-height: 1.75rem; }\n#dps-isolated-root .dps-i-text-2xl { font-size: 1.5rem; line-height: 2rem; }\n#dps-isolated-root .dps-i-text-3xl { font-size: 1.875rem; line-height: 2.25rem; }\n#dps-isolated-root .dps-i-text-4xl { font-size: 2.25rem; line-height: 2.5rem; }\n\n#dps-isolated-root .dps-i-font-bold { font-weight: 700; }\n#dps-isolated-root .dps-i-font-semibold { font-weight: 600; }\n#dps-isolated-root .dps-i-font-extrabold { font-weight: 800; }\n\n#dps-isolated-root .dps-i-tracking-wide { letter-spacing: 0.025em; }\n#dps-isolated-root .dps-i-tracking-wider { letter-spacing: 0.05em; }\n#dps-isolated-root .dps-i-uppercase { text-transform: uppercase; }\n#dps-isolated-root .dps-i-leading-tight { line-height: 1.25; }\n#dps-isolated-root .dps-i-italic { font-style: italic; }\n\n#dps-isolated-root .dps-i-shadow-md { box-shadow: 0 4px 6px -1px rgb(0 0 0 \/ 0.1), 0 2px 4px -2px rgb(0 0 0 \/ 0.1); }\n#dps-isolated-root .dps-i-shadow-sm { box-shadow: 0 1px 2px 0 rgb(0 0 0 \/ 0.05); }\n\n#dps-isolated-root .dps-i-transition-shadow { transition-property: box-shadow; transition-timing-function: cubic-bezier(0.4, 0, 0.2, 1); transition-duration: 150ms; }\n#dps-isolated-root .dps-i-hover-shadow-lg:hover { box-shadow: 0 10px 15px -3px rgb(0 0 0 \/ 0.1), 0 4px 6px -4px rgb(0 0 0 \/ 0.1); }\n\n#dps-isolated-root .dps-i-border-t-4 { border-top-width: 4px; border-top-style: solid; }\n#dps-isolated-root .dps-i-border-l-8 { border-left-width: 8px; border-left-style: solid; }\n#dps-isolated-root .dps-i-border { border-width: 1px; border-style: solid; }\n#dps-isolated-root .dps-i-border-t { border-top-width: 1px; border-top-style: solid; }\n\n#dps-isolated-root .dps-i-border-blue-500 { border-color: #3b82f6; }\n#dps-isolated-root .dps-i-border-blue-600 { border-color: #2563eb; }\n#dps-isolated-root .dps-i-border-orange-500 { border-color: #f97316; }\n#dps-isolated-root .dps-i-border-teal-500 { border-color: #14b8a6; }\n#dps-isolated-root .dps-i-border-teal-600 { border-color: #0d9488; }\n#dps-isolated-root .dps-i-border-purple-600 { border-color: #9333ea; }\n#dps-isolated-root .dps-i-border-green-500 { border-color: #22c55e; }\n#dps-isolated-root .dps-i-border-yellow-500 { border-color: #eab308; }\n#dps-isolated-root .dps-i-border-red-500 { border-color: #ef4444; }\n#dps-isolated-root .dps-i-border-blue-100 { border-color: #dbeafe; }\n#dps-isolated-root .dps-i-border-orange-100 { border-color: #ffedd5; }\n#dps-isolated-root .dps-i-border-teal-100 { border-color: #ccfbf1; }\n#dps-isolated-root .dps-i-border-slate-200 { border-color: #e2e8f0; }\n\n#dps-isolated-root .dps-i-text-transparent { color: transparent; }\n#dps-isolated-root .dps-i-bg-clip-text { -webkit-background-clip: text; background-clip: text; }\n#dps-isolated-root .dps-i-bg-gradient-blue-orange { background-image: linear-gradient(to right, #2563eb, #f97316); }\n#dps-isolated-root .dps-i-max-w-2xl { max-width: 42rem; }\n\n#dps-isolated-root .dps-i-bullet-list { padding-left: 1rem; }\n#dps-isolated-root .dps-i-bullet-item { position: relative; padding-left: 1rem; margin-bottom: 0.5rem; }\n#dps-isolated-root .dps-i-bullet-item::before { content: \"\u2022\"; position: absolute; left: 0; color: inherit; }\n#dps-isolated-root .dps-i-space-y-2 > div + div { margin-top: 0.5rem; }\n\n#dps-isolated-root .dps-i-chart-container { position: relative; width: 100%; max-width: 100%; margin-left: auto; margin-right: auto; height: 350px; max-height: 400px; }\n#dps-isolated-root .dps-i-hidden { display: none; }\n\n@media (min-width: 768px) {\n    #dps-isolated-root .dps-i-hidden.dps-i-md-block { display: block; width: 100%; height: 0; }\n    #dps-isolated-root .dps-i-md-grid-cols-2 { grid-template-columns: repeat(2, minmax(0, 1fr)); }\n    #dps-isolated-root .dps-i-md-grid-cols-3 { grid-template-columns: repeat(3, minmax(0, 1fr)); }\n    #dps-isolated-root .dps-i-md-text-6xl { font-size: 3.75rem; line-height: 1; }\n    #dps-isolated-root .dps-i-chart-container { height: 400px; }\n}\n@media (min-width: 1024px) {\n    #dps-isolated-root .dps-i-lg-grid-cols-3 { grid-template-columns: repeat(3, minmax(0, 1fr)); }\n    #dps-isolated-root .dps-i-lg-grid-cols-4 { grid-template-columns: repeat(4, minmax(0, 1fr)); }\n    #dps-isolated-root .dps-i-lg-col-span-2 { grid-column: span 2 \/ span 2; }\n    #dps-isolated-root .dps-i-lg-col-span-1 { grid-column: span 1 \/ span 1; }\n}\n<\/style>\n<div id=\"dps-isolated-root\">\n    <div class=\"dps-i-max-w-7xl dps-i-mx-auto dps-i-px-4 dps-i-py-10\">\n        <div class=\"dps-i-text-center dps-i-mb-16\">\n            <span class=\"dps-i-inline-block dps-i-py-1 dps-i-px-3 dps-i-rounded-full dps-i-bg-blue-100 dps-i-text-blue-800 dps-i-text-sm dps-i-font-bold dps-i-tracking-wide dps-i-uppercase dps-i-mb-4\">B\u00e1o c\u00e1o Chi\u1ebfn l\u01b0\u1ee3c 2026<\/span>\n            <div class=\"dps-i-text-4xl dps-i-md-text-6xl dps-i-font-extrabold dps-i-text-slate-900 dps-i-mb-6 dps-i-leading-tight\">\n                Ng\u00e0nh B\u00e1n bu\u00f4n &#038; B\u00e1n l\u1ebb <div class=\"dps-i-hidden dps-i-md-block\"><\/div>\n                <span class=\"dps-i-text-transparent dps-i-bg-clip-text dps-i-bg-gradient-blue-orange\">Vi\u1ec7t Nam 2026<\/span>\n            <\/div>\n            <div class=\"dps-i-max-w-2xl dps-i-mx-auto dps-i-text-lg dps-i-text-slate-600\">\n                N\u0103m 2026 \u0111\u00e1nh d\u1ea5u b\u01b0\u1edbc ngo\u1eb7t &#8220;Phygital&#8221; (V\u1eadt l\u00fd k\u1ebft h\u1ee3p K\u1ef9 thu\u1eadt s\u1ed1) c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb Vi\u1ec7t Nam. B\u00e1o c\u00e1o n\u00e0y ph\u00e2n t\u00edch s\u00e2u v\u1ec1 t\u0103ng tr\u01b0\u1edfng doanh thu, t\u1ed1i \u01b0u h\u00f3a v\u1eadn h\u00e0nh chu\u1ed7i cung \u1ee9ng v\u00e0 xu h\u01b0\u1edbng marketing \u0111a k\u00eanh.\n            <\/div>\n        <\/div>\n\n        <div class=\"dps-i-grid dps-i-grid-cols-1 dps-i-md-grid-cols-3 dps-i-gap-6 dps-i-mb-16\">\n            <div class=\"dps-i-bg-white dps-i-rounded-2xl dps-i-shadow-md dps-i-p-6 dps-i-border-t-4 dps-i-border-blue-500 dps-i-transition-shadow dps-i-hover-shadow-lg\">\n                <div class=\"dps-i-text-slate-500 dps-i-text-sm dps-i-font-semibold dps-i-uppercase dps-i-tracking-wider\">T\u1ed5ng Doanh Thu B\u00e1n L\u1ebb<\/div>\n                <div class=\"dps-i-mt-2 dps-i-flex dps-i-items-baseline\">\n                    <span class=\"dps-i-text-4xl dps-i-font-bold dps-i-text-slate-900\">$280 T\u1ef7<\/span>\n                    <span class=\"dps-i-ml-2 dps-i-text-sm dps-i-font-semibold dps-i-text-green-600\" aria-label=\"T\u0103ng tr\u01b0\u1edfng\">\u25b2 11.5% YoY<\/span>\n                <\/div>\n                <div class=\"dps-i-mt-2 dps-i-text-sm dps-i-text-slate-500\">D\u1ef1 b\u00e1o \u0111\u1ea1t m\u1ed1c k\u1ef7 l\u1ee5c nh\u1edd s\u1ef1 h\u1ed3i ph\u1ee5c m\u1ea1nh m\u1ebd c\u1ee7a s\u1ee9c mua n\u1ed9i \u0111\u1ecba.<\/div>\n            <\/div>\n            <div class=\"dps-i-bg-white dps-i-rounded-2xl dps-i-shadow-md dps-i-p-6 dps-i-border-t-4 dps-i-border-orange-500 dps-i-transition-shadow dps-i-hover-shadow-lg\">\n                <div class=\"dps-i-text-slate-500 dps-i-text-sm dps-i-font-semibold dps-i-uppercase dps-i-tracking-wider\">T\u1ef7 tr\u1ecdng E-commerce<\/div>\n                <div class=\"dps-i-mt-2 dps-i-flex dps-i-items-baseline\">\n                    <span class=\"dps-i-text-4xl dps-i-font-bold dps-i-text-slate-900\">21.8%<\/span>\n                    <span class=\"dps-i-ml-2 dps-i-text-sm dps-i-font-semibold dps-i-text-green-600\" aria-label=\"T\u0103ng tr\u01b0\u1edfng\">\u25b2 4.2% pts<\/span>\n                <\/div>\n                <div class=\"dps-i-mt-2 dps-i-text-sm dps-i-text-slate-500\">Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ti\u1ebfp t\u1ee5c x\u00e2m chi\u1ebfm th\u1ecb ph\u1ea7n c\u1ee7a k\u00eanh truy\u1ec1n th\u1ed1ng.<\/div>\n            <\/div>\n            <div class=\"dps-i-bg-white dps-i-rounded-2xl dps-i-shadow-md dps-i-p-6 dps-i-border-t-4 dps-i-border-teal-500 dps-i-transition-shadow dps-i-hover-shadow-lg\">\n                <div class=\"dps-i-text-slate-500 dps-i-text-sm dps-i-font-semibold dps-i-uppercase dps-i-tracking-wider\">Chi ti\u00eau S\u1ed1 (Digital Ad)<\/div>\n                <div class=\"dps-i-mt-2 dps-i-flex dps-i-items-baseline\">\n                    <span class=\"dps-i-text-4xl dps-i-font-bold dps-i-text-slate-900\">65%<\/span>\n                    <span class=\"dps-i-ml-2 dps-i-text-sm dps-i-font-semibold dps-i-text-slate-500\">Ng\u00e2n s\u00e1ch MKT<\/span>\n                <\/div>\n                <div class=\"dps-i-mt-2 dps-i-text-sm dps-i-text-slate-500\">Doanh nghi\u1ec7p \u01b0u ti\u00ean Social Commerce v\u00e0 Influencer Marketing.<\/div>\n            <\/div>\n        <\/div>\n\n        <div class=\"dps-i-mb-16\">\n            <div class=\"dps-i-mb-8\">\n                <div class=\"dps-i-text-3xl dps-i-font-bold dps-i-text-slate-900 dps-i-mb-4 dps-i-border-l-8 dps-i-border-blue-600 dps-i-pl-4\">1. Doanh Thu &#038; C\u1ea5u Tr\u00fac Th\u1ecb Tr\u01b0\u1eddng<\/div>\n                <div class=\"dps-i-text-lg dps-i-text-slate-600\">\n                    Th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb Vi\u1ec7t Nam \u0111ang tr\u1ea3i qua giai \u0111o\u1ea1n chuy\u1ec3n d\u1ecbch c\u01a1 c\u1ea5u m\u1ea1nh m\u1ebd. Trong khi ch\u1ee3 truy\u1ec1n th\u1ed1ng v\u1eabn gi\u1eef vai tr\u00f2 quan tr\u1ecdng t\u1ea1i n\u00f4ng th\u00f4n, th\u00ec Modern Trade v\u00e0 E-commerce \u0111ang th\u1ed1ng tr\u1ecb t\u1ea1i c\u00e1c \u0111\u00f4 th\u1ecb l\u1edbn.\n                <\/div>\n            <\/div>\n            <div class=\"dps-i-grid dps-i-grid-cols-1 dps-i-md-grid-cols-2 dps-i-gap-8\">\n                <div class=\"dps-i-bg-white dps-i-rounded-2xl dps-i-shadow-md dps-i-p-6\">\n                    <div class=\"dps-i-text-xl dps-i-font-bold dps-i-text-slate-800 dps-i-mb-2\">T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng Doanh thu (2021 &#8211; 2026F)<\/div>\n                    <div class=\"dps-i-text-sm dps-i-text-slate-500 dps-i-mb-4\">\u0110\u01a1n v\u1ecb: T\u1ef7 USD. T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p (CAGR) \u1ed5n \u0111\u1ecbnh \u1edf m\u1ee9c 10%.<\/div>\n                    <div class=\"dps-i-chart-container\">\n                        <canvas id=\"revenueTrendChart\" aria-label=\"Bi\u1ec3u \u0111\u1ed3 \u0111\u01b0\u1eddng th\u1ec3 hi\u1ec7n t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng doanh thu b\u00e1n l\u1ebb t\u1eeb n\u0103m 2021 \u0111\u1ebfn 2026\"><\/canvas>\n                    <\/div>\n                <\/div>\n                <div class=\"dps-i-bg-white dps-i-rounded-2xl dps-i-shadow-md dps-i-p-6\">\n                    <div class=\"dps-i-text-xl dps-i-font-bold dps-i-text-slate-800 dps-i-mb-2\">C\u1ea5u tr\u00fac th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb 2026<\/div>\n                    <div class=\"dps-i-text-sm dps-i-text-slate-500 dps-i-mb-4\">S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a Omni-channel \u0111ang l\u00e0m m\u1edd ranh gi\u1edbi gi\u1eefa c\u00e1c k\u00eanh.<\/div>\n                    <div class=\"dps-i-chart-container\">\n                        <canvas id=\"marketShareChart\" aria-label=\"Bi\u1ec3u \u0111\u1ed3 tr\u00f2n th\u1ec3 hi\u1ec7n c\u1ea5u tr\u00fac th\u1ecb ph\u1ea7n b\u00e1n l\u1ebb chia theo k\u00eanh truy\u1ec1n th\u1ed1ng, hi\u1ec7n \u0111\u1ea1i v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u0103m 2026\"><\/canvas>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n\n        <div class=\"dps-i-mb-16\">\n            <div class=\"dps-i-mb-8\">\n                <div class=\"dps-i-text-3xl dps-i-font-bold dps-i-text-slate-900 dps-i-mb-4 dps-i-border-l-8 dps-i-border-teal-600 dps-i-pl-4\">2. V\u1eadn H\u00e0nh &#038; C\u00f4ng Ngh\u1ec7<\/div>\n                <div class=\"dps-i-text-lg dps-i-text-slate-600\">\n                    &#8220;T\u1ef1 \u0111\u1ed9ng h\u00f3a&#8221; v\u00e0 &#8220;D\u1eef li\u1ec7u&#8221; l\u00e0 hai t\u1eeb kh\u00f3a ch\u00ednh c\u1ee7a n\u0103m 2026. C\u00e1c nh\u00e0 b\u00e1n l\u1ebb kh\u00f4ng ch\u1ec9 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 b\u00e1n h\u00e0ng m\u00e0 c\u00f2n \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a t\u1ed3n kho v\u00e0 d\u1ef1 b\u00e1o nhu c\u1ea7u b\u1eb1ng AI.\n                <\/div>\n            <\/div>\n            <div class=\"dps-i-grid dps-i-grid-cols-1 dps-i-lg-grid-cols-3 dps-i-gap-8\">\n                <div class=\"dps-i-lg-col-span-2 dps-i-bg-white dps-i-rounded-2xl dps-i-shadow-md dps-i-p-6\">\n                    <div class=\"dps-i-text-xl dps-i-font-bold dps-i-text-slate-800 dps-i-mb-2\">Top C\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c \u1ee8ng d\u1ee5ng trong V\u1eadn h\u00e0nh<\/div>\n                    <div class=\"dps-i-text-sm dps-i-text-slate-500 dps-i-mb-4\">T\u1ef7 l\u1ec7 doanh nghi\u1ec7p b\u00e1n l\u1ebb \u0111\u00e3 tri\u1ec3n khai ho\u1eb7c \u0111ang th\u1eed nghi\u1ec7m.<\/div>\n                    <div class=\"dps-i-chart-container\">\n                        <canvas id=\"techAdoptionChart\" aria-label=\"Bi\u1ec3u \u0111\u1ed3 c\u1ed9t ngang th\u1ec3 hi\u1ec7n t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u00e1c c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong v\u1eadn h\u00e0nh b\u00e1n l\u1ebb\"><\/canvas>\n                    <\/div>\n                <\/div>\n                <div class=\"dps-i-lg-col-span-1 dps-i-bg-white dps-i-rounded-2xl dps-i-shadow-md dps-i-p-6 dps-i-flex dps-i-flex-col dps-i-justify-center\">\n                    <div class=\"dps-i-text-xl dps-i-font-bold dps-i-text-slate-800 dps-i-mb-4 dps-i-text-center\">M\u00f4 h\u00ecnh Chu\u1ed7i Cung \u1ee8ng Th\u00f4ng Minh<\/div>\n                    <div class=\"dps-i-space-y-2\">\n                        <div class=\"dps-i-bg-blue-50 dps-i-p-4 dps-i-rounded-lg dps-i-border dps-i-border-blue-100 dps-i-text-center\">\n                            <div class=\"dps-i-text-2xl dps-i-mb-1\" aria-hidden=\"true\">\ud83e\udd16<\/div>\n                            <div class=\"dps-i-font-bold dps-i-text-blue-800\">D\u1ef1 b\u00e1o Nhu c\u1ea7u (AI)<\/div>\n                            <div class=\"dps-i-text-xs dps-i-text-slate-600\">Ph\u00e2n t\u00edch Big Data<\/div>\n                        <\/div>\n                        <div class=\"dps-i-text-center dps-i-text-slate-400 dps-i-font-bold\" aria-hidden=\"true\">\u2193<\/div>\n                        <div class=\"dps-i-bg-orange-50 dps-i-p-4 dps-i-rounded-lg dps-i-border dps-i-border-orange-100 dps-i-text-center\">\n                            <div class=\"dps-i-text-2xl dps-i-mb-1\" aria-hidden=\"true\">\ud83c\udfed<\/div>\n                            <div class=\"dps-i-font-bold dps-i-text-orange-800\">Kho v\u1eadn T\u1ef1 \u0111\u1ed9ng<\/div>\n                            <div class=\"dps-i-text-xs dps-i-text-slate-600\">Robotics &#038; IoT Sensors<\/div>\n                        <\/div>\n                        <div class=\"dps-i-text-center dps-i-text-slate-400 dps-i-font-bold\" aria-hidden=\"true\">\u2193<\/div>\n                        <div class=\"dps-i-bg-teal-50 dps-i-p-4 dps-i-rounded-lg dps-i-border dps-i-border-teal-100 dps-i-text-center\">\n                            <div class=\"dps-i-text-2xl dps-i-mb-1\" aria-hidden=\"true\">\ud83d\ude9a<\/div>\n                            <div class=\"dps-i-font-bold dps-i-text-teal-800\">Giao v\u1eadn Si\u00eau t\u1ed1c<\/div>\n                            <div class=\"dps-i-text-xs dps-i-text-slate-600\">T\u1ed1i \u01b0u l\u1ed9 tr\u00ecnh (Last-mile)<\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\"dps-i-text-xs dps-i-text-slate-400 dps-i-mt-4 dps-i-text-center dps-i-italic\">M\u00f4 h\u00ecnh v\u1eadn h\u00e0nh ti\u00eau chu\u1ea9n 2026<\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n\n        <div class=\"dps-i-mb-16\">\n            <div class=\"dps-i-mb-8\">\n                <div class=\"dps-i-text-3xl dps-i-font-bold dps-i-text-slate-900 dps-i-mb-4 dps-i-border-l-8 dps-i-border-orange-500 dps-i-pl-4\">3. Marketing &#038; H\u00e0nh vi Ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/div>\n                <div class=\"dps-i-text-lg dps-i-text-slate-600\">\n                    Gen Z hi\u1ec7n l\u00e0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Chi\u1ebfn l\u01b0\u1ee3c marketing chuy\u1ec3n d\u1ecbch m\u1ea1nh sang c\u00e1 nh\u00e2n h\u00f3a v\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp qua Livestream\/Social Commerce.\n                <\/div>\n            <\/div>\n            <div class=\"dps-i-grid dps-i-grid-cols-1 dps-i-md-grid-cols-2 dps-i-gap-8\">\n                <div class=\"dps-i-bg-white dps-i-rounded-2xl dps-i-shadow-md dps-i-p-6\">\n                    <div class=\"dps-i-text-xl dps-i-font-bold dps-i-text-slate-800 dps-i-mb-2\">Xu h\u01b0\u1edbng mua s\u1eafm theo Th\u1ebf h\u1ec7<\/div>\n                    <div class=\"dps-i-text-sm dps-i-text-slate-500 dps-i-mb-4\">S\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u1ec7t gi\u1eefa Gen Z (Digital natives) v\u00e0 Gen X.<\/div>\n                    <div class=\"dps-i-chart-container\">\n                        <canvas id=\"consumerChart\" aria-label=\"Bi\u1ec3u \u0111\u1ed3 c\u1ed9t x\u1ebfp ch\u1ed3ng so s\u00e1nh t\u1ef7 l\u1ec7 k\u00eanh mua s\u1eafm \u01b0a th\u00edch gi\u1eefa c\u00e1c th\u1ebf h\u1ec7 Gen Z, Millennials v\u00e0 Gen X\"><\/canvas>\n                    <\/div>\n                <\/div>\n                <div class=\"dps-i-bg-white dps-i-rounded-2xl dps-i-shadow-md dps-i-p-6\">\n                    <div class=\"dps-i-text-xl dps-i-font-bold dps-i-text-slate-800 dps-i-mb-2\">Ph\u00e2n b\u1ed5 Ng\u00e2n s\u00e1ch Marketing 2026<\/div>\n                    <div class=\"dps-i-text-sm dps-i-text-slate-500 dps-i-mb-4\">KOLs\/KOCs v\u00e0 Video ng\u1eafn chi\u1ebfm ph\u1ea7n l\u1edbn ng\u00e2n s\u00e1ch.<\/div>\n                    <div class=\"dps-i-chart-container\">\n                        <canvas id=\"marketingBudgetChart\" aria-label=\"Bi\u1ec3u \u0111\u1ed3 v\u00f9ng ph\u00e2n c\u1ef1c th\u1ec3 hi\u1ec7n s\u1ef1 ph\u00e2n b\u1ed5 ngu\u1ed3n ng\u00e2n s\u00e1ch marketing v\u00e0o c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng\"><\/canvas>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n\n        <div class=\"dps-i-mb-16\">\n            <div class=\"dps-i-text-3xl dps-i-font-bold dps-i-text-slate-900 dps-i-mb-8 dps-i-border-l-8 dps-i-border-purple-600 dps-i-pl-4\">Ph\u00e2n t\u00edch SWOT Ng\u00e0nh B\u00e1n l\u1ebb 2026<\/div>\n            <div class=\"dps-i-grid dps-i-grid-cols-1 dps-i-md-grid-cols-2 dps-i-lg-grid-cols-4 dps-i-gap-6\">\n                <div class=\"dps-i-bg-white dps-i-p-6 dps-i-rounded-xl dps-i-shadow-sm dps-i-border-t-4 dps-i-border-green-500\">\n                    <div class=\"dps-i-flex dps-i-items-center dps-i-mb-4\">\n                        <span class=\"dps-i-text-2xl dps-i-mr-3\" aria-hidden=\"true\">\ud83d\udcaa<\/span>\n                        <div class=\"dps-i-text-lg dps-i-font-bold dps-i-text-slate-800\">\u0110i\u1ec3m M\u1ea1nh<\/div>\n                    <\/div>\n                    <div class=\"dps-i-bullet-list dps-i-text-sm dps-i-text-slate-600\">\n                        <div class=\"dps-i-bullet-item\">D\u00e2n s\u1ed1 tr\u1ebb, t\u1ea7ng l\u1edbp trung l\u01b0u t\u0103ng nhanh.<\/div>\n                        <div class=\"dps-i-bullet-item\">H\u1ea1 t\u1ea7ng Internet &#038; 5G ph\u1ee7 s\u00f3ng r\u1ed9ng.<\/div>\n                        <div class=\"dps-i-bullet-item\">Kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng c\u00f4ng ngh\u1ec7 cao.<\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"dps-i-bg-white dps-i-p-6 dps-i-rounded-xl dps-i-shadow-sm dps-i-border-t-4 dps-i-border-yellow-500\">\n                    <div class=\"dps-i-flex dps-i-items-center dps-i-mb-4\">\n                        <span class=\"dps-i-text-2xl dps-i-mr-3\" aria-hidden=\"true\">\ud83d\udcc9<\/span>\n                        <div class=\"dps-i-text-lg dps-i-font-bold dps-i-text-slate-800\">\u0110i\u1ec3m Y\u1ebfu<\/div>\n                    <\/div>\n                    <div class=\"dps-i-bullet-list dps-i-text-sm dps-i-text-slate-600\">\n                        <div class=\"dps-i-bullet-item\">Chi ph\u00ed Logistics c\u00f2n cao (16% GDP).<\/div>\n                        <div class=\"dps-i-bullet-item\">Ngu\u1ed3n nh\u00e2n l\u1ef1c ch\u1ea5t l\u01b0\u1ee3ng cao khan hi\u1ebfm.<\/div>\n                        <div class=\"dps-i-bullet-item\">Li\u00ean k\u1ebft chu\u1ed7i cung \u1ee9ng ch\u01b0a ch\u1eb7t ch\u1ebd.<\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"dps-i-bg-white dps-i-p-6 dps-i-rounded-xl dps-i-shadow-sm dps-i-border-t-4 dps-i-border-blue-500\">\n                    <div class=\"dps-i-flex dps-i-items-center dps-i-mb-4\">\n                        <span class=\"dps-i-text-2xl dps-i-mr-3\" aria-hidden=\"true\">\ud83d\ude80<\/span>\n                        <div class=\"dps-i-text-lg dps-i-font-bold dps-i-text-slate-800\">C\u01a1 H\u1ed9i<\/div>\n                    <\/div>\n                    <div class=\"dps-i-bullet-list dps-i-text-sm dps-i-text-slate-600\">\n                        <div class=\"dps-i-bullet-item\">Hi\u1ec7p \u0111\u1ecbnh th\u01b0\u01a1ng m\u1ea1i t\u1ef1 do (EVFTA, CPTPP).<\/div>\n                        <div class=\"dps-i-bullet-item\">Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng xanh &#038; b\u1ec1n v\u1eefng.<\/div>\n                        <div class=\"dps-i-bullet-item\">M\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng n\u00f4ng th\u00f4n qua TM\u0110T.<\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"dps-i-bg-white dps-i-p-6 dps-i-rounded-xl dps-i-shadow-sm dps-i-border-t-4 dps-i-border-red-500\">\n                    <div class=\"dps-i-flex dps-i-items-center dps-i-mb-4\">\n                        <span class=\"dps-i-text-2xl dps-i-mr-3\" aria-hidden=\"true\">\u26a0\ufe0f<\/span>\n                        <div class=\"dps-i-text-lg dps-i-font-bold dps-i-text-slate-800\">Th\u00e1ch Th\u1ee9c<\/div>\n                    <\/div>\n                    <div class=\"dps-i-bullet-list dps-i-text-sm dps-i-text-slate-600\">\n                        <div class=\"dps-i-bullet-item\">C\u1ea1nh tranh gay g\u1eaft t\u1eeb c\u00e1c s\u00e0n TM\u0110T qu\u1ed1c t\u1ebf.<\/div>\n                        <div class=\"dps-i-bullet-item\">R\u1ee7i ro an ninh m\u1ea1ng v\u00e0 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u.<\/div>\n                        <div class=\"dps-i-bullet-item\">Bi\u1ebfn \u0111\u1ed9ng kinh t\u1ebf to\u00e0n c\u1ea7u.<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n\n        <div class=\"dps-i-text-center dps-i-text-slate-400 dps-i-py-10 dps-i-border-t dps-i-border-slate-200\">\n            <div class=\"dps-i-mb-2\">\u00a9 2026 Vietnam Retail Insights. D\u1eef li\u1ec7u t\u1ed5ng h\u1ee3p gi\u1ea3 \u0111\u1ecbnh ph\u1ee5c v\u1ee5 m\u1ee5c \u0111\u00edch minh h\u1ecda.<\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<script src=\"https:\/\/cdn.jsdelivr.net\/npm\/chart.js\" defer><\/script>\n<script>\ndocument.addEventListener('DOMContentLoaded', function() {\n    function splitLabel(label) {\n        if (Math.max(label.length, 16) === 16) { \n            return label; \n        }\n        var words = label.split(' ');\n        var lines = [];\n        var currentLine = words[0];\n\n        words.forEach(function(word, i) {\n            if (i !== 0) {\n                var testLine = currentLine + \" \" + word;\n                if (Math.max(testLine.length, 16) === 16) {\n                    currentLine = testLine;\n                } else {\n                    lines.push(currentLine);\n                    currentLine = word;\n                }\n            }\n        });\n        lines.push(currentLine);\n        return lines;\n    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'#F97316', '#8B5CF6'],\n                        borderRadius: 5,\n                        barPercentage: 0.6\n                    }]\n                },\n                options: {\n                    indexAxis: 'y',\n                    responsive: true,\n                    maintainAspectRatio: false,\n                    plugins: {\n                        legend: { display: false },\n                        tooltip: commonTooltipConfig\n                    },\n                    scales: {\n                        x: { beginAtZero: true, max: 100, grid: { borderDash: [2, 2] } },\n                        y: { grid: { display: false } }\n                    }\n                }\n            });\n        }\n\n        var ctxCons = document.getElementById('consumerChart');\n        if (ctxCons) {\n            new Chart(ctxCons.getContext('2d'), {\n                type: 'bar',\n                data: {\n                    labels: processLabels(['Gen Z (16-29)', 'Millennials (30-45)', 'Gen X (46-60)']),\n                    datasets: [\n                        { label: 'Offline', data: [25, 45, 70], backgroundColor: '#94A3B8' },\n                        { label: 'App\/TM\u0110T', data: [45, 40, 25], backgroundColor: '#3B82F6' },\n                        { label: 'Social (Live)', data: [30, 15, 5], backgroundColor: '#F97316' }\n                    ]\n                },\n                options: {\n                    responsive: true,\n                    maintainAspectRatio: false,\n                    plugins: {\n                        legend: { position: 'bottom' },\n                        tooltip: commonTooltipConfig\n                    },\n                    scales: {\n                        x: { stacked: true, grid: { display: false } },\n                        y: { stacked: true, beginAtZero: true, max: 100 }\n                    }\n                }\n            });\n        }\n\n        var ctxBud = document.getElementById('marketingBudgetChart');\n        if (ctxBud) {\n            new Chart(ctxBud.getContext('2d'), {\n                type: 'polarArea',\n                data: {\n                    labels: processLabels(['KOLs\/Influencer', 'Video Ng\u1eafn', 'Social Media Ads', 'SEO\/SEM', 'Truy\u1ec1n th\u1ed1ng']),\n                    datasets: [{\n                        data: [35, 30, 20, 10, 5],\n                        backgroundColor: [\n                            'rgba(249, 115, 22, 0.7)',\n                            'rgba(59, 130, 246, 0.7)',\n                            'rgba(20, 184, 166, 0.7)',\n                            'rgba(139, 92, 246, 0.7)',\n                            'rgba(148, 163, 184, 0.7)'\n                        ],\n                        borderWidth: 1,\n                        borderColor: '#ffffff'\n                    }]\n                },\n                options: {\n                    responsive: true,\n                    maintainAspectRatio: false,\n                    plugins: {\n                        legend: { position: 'right', labels: { boxWidth: 15 } },\n                        tooltip: commonTooltipConfig\n                    },\n                    scales: {\n                        r: { ticks: { display: false }, grid: { color: '#e2e8f0' } }\n                    }\n                }\n            });\n        }\n    }\n\n    initAllCharts();\n});\n<\/script><hr><hr><h1>B\u00e1o c\u00e1o Chuy\u00ean s\u00e2u Ph\u00e2n t\u00edch Ng\u00e0nh B\u00e1n bu\u00f4n v\u00e0 B\u00e1n l\u1ebb t\u1ea1i Vi\u1ec7t Nam 2026: C\u1ea5u tr\u00fac Doanh thu, \u0110\u1ed5i m\u1edbi V\u1eadn h\u00e0nh v\u00e0 \u0110\u1ed9t ph\u00e1 Chi\u1ebfn l\u01b0\u1ee3c Marketing<\/h1><h2>B\u1ed1i c\u1ea3nh Kinh t\u1ebf V\u0129 m\u00f4 v\u00e0 C\u00e1c L\u1ef1c l\u01b0\u1ee3ng Chi ph\u1ed1i Ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i N\u1ed9i \u0111\u1ecba N\u0103m 2026<\/h2><p>B\u01b0\u1edbc v\u00e0o n\u0103m 2026, n\u1ec1n kinh t\u1ebf Vi\u1ec7t Nam \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc m\u1ed9t b\u01b0\u1edbc ngo\u1eb7t mang t\u00ednh l\u1ecbch s\u1eed, chuy\u1ec3n m\u00ecnh t\u1eeb giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i h\u1eadu \u0111\u1ea1i d\u1ecbch sang m\u1ed9t chu k\u1ef3 t\u0103ng tr\u01b0\u1edfng m\u1edf r\u1ed9ng v\u1edbi nh\u1eefng tham v\u1ecdng chi\u1ebfn l\u01b0\u1ee3c ch\u01b0a t\u1eebng c\u00f3. Ch\u00ednh ph\u1ee7 \u0111\u00e3 x\u00e1c l\u1eadp m\u1ed9t t\u00e2m th\u1ebf \u0111i\u1ec1u h\u00e0nh v\u00f4 c\u00f9ng quy\u1ebft li\u1ec7t th\u00f4ng qua Ngh\u1ecb quy\u1ebft 01\/NQ-CP, \u0111\u1eb7t m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng T\u1ed5ng s\u1ea3n ph\u1ea9m qu\u1ed1c n\u1ed9i (GDP) c\u1ea3 n\u01b0\u1edbc t\u1eeb 10% tr\u1edf l\u00ean cho n\u0103m 2026, \u0111\u1ed3ng th\u1eddi ki\u00ean \u0111\u1ecbnh duy tr\u00ec t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng hai ch\u1eef s\u1ed1 trong su\u1ed1t giai \u0111o\u1ea1n chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ebfn n\u0103m 2030. Trong b\u1ee9c tranh v\u0129 m\u00f4 \u0111\u1ea7y kh\u00e1t v\u1ecdng n\u00e0y, ng\u00e0nh b\u00e1n bu\u00f4n v\u00e0 b\u00e1n l\u1ebb (Wholesale &amp; Retail) kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n \u0111\u00f3ng vai tr\u00f2 l\u00e0 m\u1ed9t c\u1ea5u ph\u1ea7n ph\u00e2n ph\u1ed1i c\u1ee7a n\u1ec1n kinh t\u1ebf m\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb \u0111\u1ec3 tr\u1edf th\u00e0nh &#8220;\u0111\u1ed9ng c\u01a1 ph\u1ea3n l\u1ef1c&#8221; c\u1ed1t l\u00f5i, hi\u1ec7n th\u1ef1c h\u00f3a c\u00e1c m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng qu\u1ed1c gia trong b\u1ed1i c\u1ea3nh c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c, \u0111i\u1ec3n h\u00ecnh nh\u01b0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n, \u0111ang bu\u1ed9c ph\u1ea3i b\u01b0\u1edbc v\u00e0o m\u1ed9t chu k\u1ef3 thanh l\u1ecdc kh\u1eafc nghi\u1ec7t nh\u1eb1m lo\u1ea1i b\u1ecf d\u00f2ng ti\u1ec1n \u0111\u1ea7u c\u01a1 d\u1ec5 d\u00e3i.<\/p><div><div><div><\/div><\/div><\/div><p>S\u1ef1 v\u1eadn \u0111\u1ed9ng c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb n\u0103m 2026 ch\u1ecbu s\u1ef1 chi ph\u1ed1i s\u00e2u s\u1eafc b\u1edfi m\u1ed9t s\u1ef1 chuy\u1ec3n d\u1ecbch tr\u1ecdng t\u00e2m c\u00f3 t\u00ednh chi\u1ebfn l\u01b0\u1ee3c t\u1eeb ch\u00ednh s\u00e1ch ti\u1ec1n t\u1ec7 sang ch\u00ednh s\u00e1ch t\u00e0i kh\u00f3a. Ng\u00e2n h\u00e0ng Nh\u00e0 n\u01b0\u1edbc Vi\u1ec7t Nam (SBV) \u0111ang duy tr\u00ec m\u1ed9t \u0111\u01b0\u1eddng h\u01b0\u1edbng \u0111i\u1ec1u h\u00e0nh t\u01b0\u01a1ng \u0111\u1ed1i th\u1eadn tr\u1ecdng, ki\u00ean quy\u1ebft t\u1eeb ch\u1ed1i c\u00e1c cu\u1ed9c \u0111ua b\u01a1m ti\u1ec1n \u1ed3 \u1ea1t nh\u1eb1m \u01b0u ti\u00ean tuy\u1ec7t \u0111\u1ed1i cho m\u1ee5c ti\u00eau \u1ed5n \u0111\u1ecbnh v\u0129 m\u00f4 v\u00e0 ki\u1ec3m so\u00e1t l\u1ea1m ph\u00e1t. \u0110\u00e1ng ch\u00fa \u00fd, t\u1eeb ng\u00e0y 1\/1\/2026, theo quy \u0111\u1ecbnh t\u1ea1i Th\u00f4ng t\u01b0 26\/2022\/TT-NHNN, to\u00e0n b\u1ed9 ti\u1ec1n g\u1eedi c\u00f3 k\u1ef3 h\u1ea1n c\u1ee7a Kho b\u1ea1c Nh\u00e0 n\u01b0\u1edbc s\u1ebd kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c t\u00ednh v\u00e0o c\u1ea5u ph\u1ea7n t\u1ed5ng ti\u1ec1n g\u1eedi khi c\u00e1c ng\u00e2n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i t\u00ednh to\u00e1n t\u1ef7 l\u1ec7 d\u01b0 n\u1ee3 t\u00edn d\u1ee5ng tr\u00ean s\u1ed1 v\u1ed1n huy \u0111\u1ed9ng (LDR). Quy \u0111\u1ecbnh k\u1ef9 thu\u1eadt n\u00e0y t\u1ea1o ra m\u1ed9t g\u1ecdng k\u00ecm thanh kho\u1ea3n nh\u1ea5t \u0111\u1ecbnh \u0111\u1ed1i v\u1edbi h\u1ec7 th\u1ed1ng ng\u00e2n h\u00e0ng, qua \u0111\u00f3 gi\u00e1n ti\u1ebfp th\u1eaft ch\u1eb7t d\u00f2ng v\u1ed1n d\u00e0nh cho t\u00edn d\u1ee5ng ti\u00eau d\u00f9ng v\u00e0 t\u1ea1o ra \u00e1p l\u1ef1c ng\u1eafn h\u1ea1n \u0111\u1ed1i v\u1edbi s\u1ee9c mua c\u00e1c m\u1eb7t h\u00e0ng kh\u00f4ng thi\u1ebft y\u1ebfu.<\/p><div><div><div><\/div><\/div><\/div><p>Tuy nhi\u00ean, \u00e1p l\u1ef1c ti\u1ec1n t\u1ec7 n\u00e0y \u0111\u01b0\u1ee3c trung h\u00f2a v\u00e0 v\u01b0\u1ee3t qua nh\u1edd v\u00e0o h\u00e0ng lo\u1ea1t c\u00e1c g\u00f3i k\u00edch th\u00edch t\u00e0i kh\u00f3a v\u00e0 n\u1ed7 l\u1ef1c th\u00e1o g\u1ee1 th\u1ec3 ch\u1ebf t\u1eeb ph\u00eda Ch\u00ednh ph\u1ee7. C\u00e1c bi\u1ec7n ph\u00e1p k\u00edch c\u1ea7u v\u0129 m\u00f4 bao g\u1ed3m vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh ch\u00ednh s\u00e1ch thu\u1ebf thu nh\u1eadp c\u00e1 nh\u00e2n (PIT), d\u1ef1 ki\u1ebfn s\u1ebd gi\u00fap gi\u1ea3m t\u1ef7 l\u1ec7 thu\u1ebf thu nh\u1eadp c\u00e1 nh\u00e2n tr\u00ean t\u1ed5ng thu nh\u1eadp c\u1ee7a ng\u01b0\u1eddi d\u00e2n kho\u1ea3ng t\u1eeb 3 \u0111\u1ebfn 5 \u0111i\u1ec3m ph\u1ea7n tr\u0103m, t\u00f9y thu\u1ed9c v\u00e0o t\u1eebng n\u1ea5c thu nh\u1eadp ch\u1ecbu thu\u1ebf h\u00e0ng th\u00e1ng. K\u1ebft h\u1ee3p v\u1edbi vi\u1ec7c ti\u1ebfp t\u1ee5c gia h\u1ea1n ch\u00ednh s\u00e1ch gi\u1ea3m thu\u1ebf gi\u00e1 tr\u1ecb gia t\u0103ng (VAT) \u0111\u1ebfn h\u1ebft n\u0103m 2026 v\u00e0 s\u1ef1 h\u1ea1 nhi\u1ec7t c\u1ee7a c\u00e1c lo ng\u1ea1i li\u00ean quan \u0111\u1ebfn h\u00e0ng r\u00e0o thu\u1ebf quan qu\u1ed1c t\u1ebf, nh\u1eefng ch\u00ednh s\u00e1ch n\u00e0y tr\u1ef1c ti\u1ebfp l\u00e0m gia t\u0103ng thu nh\u1eadp kh\u1ea3 d\u1ee5ng (disposable income) c\u1ee7a t\u1ea7ng l\u1edbp trung l\u01b0u, t\u1ea1o ra m\u1ed9t l\u1ef1c \u0111\u1ee1 v\u00f4 c\u00f9ng v\u1eefng ch\u1eafc cho th\u1ecb tr\u01b0\u1eddng h\u00e0ng ti\u00eau d\u00f9ng thi\u1ebft y\u1ebfu v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 phong c\u00e1ch s\u1ed1ng. S\u1ef1 ph\u1ee5c h\u1ed3i m\u1ea1nh m\u1ebd c\u1ee7a l\u0129nh v\u1ef1c s\u1ea3n xu\u1ea5t c\u00f4ng nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ecbnh h\u01b0\u1edbng xu\u1ea5t kh\u1ea9u v\u1edbi Ch\u1ec9 s\u1ed1 Nh\u00e0 Qu\u1ea3n tr\u1ecb Mua h\u00e0ng (PMI) li\u00ean t\u1ee5c duy tr\u00ec tr\u00ean m\u1ee9c 50 \u0111i\u1ec3m k\u1ec3 t\u1eeb th\u00e1ng 7 n\u0103m 2025, c\u0169ng \u0111\u00f3ng g\u00f3p tr\u1ef1c ti\u1ebfp v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n thu nh\u1eadp c\u1ee7a ng\u01b0\u1eddi lao \u0111\u1ed9ng ph\u1ed5 th\u00f4ng, lan t\u1ecfa hi\u1ec7u \u1ee9ng t\u00edch c\u1ef1c \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb n\u1ed9i \u0111\u1ecba.<\/p><div><div><div><\/div><\/div><\/div><p>B\u00ean c\u1ea1nh \u0111\u00f3, m\u00f4i tr\u01b0\u1eddng l\u1ea1m ph\u00e1t c\u0169ng \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n. B\u1ed9 T\u00e0i ch\u00ednh \u0111\u00e3 ch\u1ee7 \u0111\u1ed9ng x\u00e2y d\u1ef1ng 3 k\u1ecbch b\u1ea3n l\u1ea1m ph\u00e1t cho n\u0103m 2026 v\u1edbi c\u00e1c m\u1ee9c t\u0103ng l\u1ea7n l\u01b0\u1ee3t l\u00e0 3,6%, 4,1% v\u00e0 4,6%, b\u00e1m s\u00e1t m\u1ee5c ti\u00eau ki\u1ec3m so\u00e1t l\u1ea1m ph\u00e1t \u1edf m\u1ee9c kho\u1ea3ng 4,5% do Qu\u1ed1c h\u1ed9i \u0111\u1ec1 ra. S\u1ef1 \u1ed5n \u0111\u1ecbnh c\u1ee7a l\u1ea1m ph\u00e1t to\u00e0n c\u1ea7u, ph\u1ea3n \u00e1nh qua vi\u1ec7c \u00e1p l\u1ef1c gi\u00e1 c\u1ea3 \u0111\u00e3 h\u1ea1 nhi\u1ec7t, c\u00f9ng v\u1edbi vi\u1ec7c d\u00f2ng v\u1ed1n \u0111\u1ea7u t\u01b0 qu\u1ed1c t\u1ebf chuy\u1ec3n d\u1ecbch sang c\u00e1c t\u00e0i s\u1ea3n tr\u00fa \u1ea9n an to\u00e0n, \u0111\u00e3 g\u00f3p ph\u1ea7n ki\u1ebfn t\u1ea1o m\u1ed9t m\u00f4i tr\u01b0\u1eddng gi\u00e1 c\u1ea3 n\u1ed9i \u0111\u1ecba t\u01b0\u01a1ng \u0111\u1ed1i b\u00ecnh \u1ed5n. M\u1eb7c d\u00f9 v\u1eabn c\u00f3 nh\u1eefng bi\u1ebfn \u0111\u1ed9ng c\u1ee5c b\u1ed9 li\u00ean quan \u0111\u1ebfn gi\u00e1 v\u1eadt li\u1ec7u x\u00e2y d\u1ef1ng (do nhu c\u1ea7u thi c\u00f4ng c\u00e1c c\u00f4ng tr\u00ecnh tr\u1ecdng \u0111i\u1ec3m) ho\u1eb7c vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u00e1c d\u1ecbch v\u1ee5 do Nh\u00e0 n\u01b0\u1edbc qu\u1ea3n l\u00fd nh\u01b0 y t\u1ebf, gi\u00e1o d\u1ee5c v\u00e0 \u0111i\u1ec7n l\u1ef1c, b\u1ee9c tranh gi\u00e1 c\u1ea3 ti\u00eau d\u00f9ng nh\u00ecn chung v\u1eabn tu\u00e2n theo quy lu\u1eadt h\u00e0ng n\u0103m, t\u1ea1o t\u00e2m l\u00fd an t\u00e2m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi ra quy\u1ebft \u0111\u1ecbnh chi ti\u00eau.<\/p><div><div><div><\/div><\/div><\/div><p>M\u1ed9t \u0111\u1ed9ng l\u1ef1c v\u0129 m\u00f4 kh\u00e1c kh\u00f4ng th\u1ec3 b\u1ecf qua l\u00e0 s\u1ef1 ho\u00e0n thi\u1ec7n c\u1ee7a h\u1ec7 th\u1ed1ng ph\u00e1p l\u00fd h\u1ed7 tr\u1ee3 kinh t\u1ebf t\u01b0 nh\u00e2n v\u00e0 minh b\u1ea1ch h\u00f3a giao d\u1ecbch. Ngh\u1ecb \u0111\u1ecbnh 20\/2026\/N\u0110-CP c\u00f3 hi\u1ec7u l\u1ef1c t\u1eeb ng\u00e0y 15\/1\/2026 \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t b\u1ec7 ph\u00f3ng chi\u1ebfn l\u01b0\u1ee3c cho khu v\u1ef1c kinh t\u1ebf t\u01b0 nh\u00e2n, cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t nh\u01b0 mi\u1ec5n thu\u1ebf thu nh\u1eadp doanh nghi\u1ec7p trong 3 n\u0103m \u0111\u1ea7u ti\u00ean cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba \u0111\u0103ng k\u00fd m\u1edbi. \u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o, th\u1eddi gian \u01b0u \u0111\u00e3i n\u00e0y c\u00f2n \u0111\u01b0\u1ee3c k\u00e9o d\u00e0i h\u01a1n n\u1ebfu trong nh\u1eefng n\u0103m \u0111\u1ea7u ch\u01b0a ph\u00e1t sinh thu nh\u1eadp ch\u1ecbu thu\u1ebf, qua \u0111\u00f3 khuy\u1ebfn kh\u00edch s\u1ef1 ra \u0111\u1eddi c\u1ee7a c\u00e1c m\u00f4 h\u00ecnh kinh doanh b\u00e1n l\u1ebb \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 cao. Song song \u0111\u00f3, c\u00e1c ch\u00ednh s\u00e1ch thu\u1ebf m\u1edbi \u0111\u1ed1i v\u1edbi khu v\u1ef1c h\u1ed9 kinh doanh c\u00e1 th\u1ec3, k\u1ebft h\u1ee3p v\u1edbi y\u00eau c\u1ea7u v\u1ec1 ph\u00e1t h\u00e0nh h\u00f3a \u0111\u01a1n \u0111i\u1ec7n t\u1eed theo Ngh\u1ecb \u0111\u1ecbnh 70\/2025, \u0111ang t\u1eebng b\u01b0\u1edbc x\u00f3a b\u1ecf kho\u1ea3ng c\u00e1ch chi ph\u00ed gi\u1eefa khu v\u1ef1c kinh t\u1ebf ch\u00ednh th\u1ee9c v\u00e0 phi ch\u00ednh th\u1ee9c, th\u00fac \u0111\u1ea9y m\u1ed9t s\u00e2n ch\u01a1i c\u1ea1nh tranh c\u00f4ng b\u1eb1ng, minh b\u1ea1ch h\u01a1n v\u00e0 h\u1ed7 tr\u1ee3 m\u1ea1nh m\u1ebd cho qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a to\u00e0n ng\u00e0nh.<\/p><div><div><div><\/div><\/div><\/div><h2>Quy m\u00f4 Th\u1ecb tr\u01b0\u1eddng v\u00e0 T\u00e1i c\u1ea5u tr\u00fac Ngu\u1ed3n thu B\u00e1n l\u1ebb To\u00e0n di\u1ec7n N\u0103m 2026<\/h2><p>Th\u1ecb tr\u01b0\u1eddng b\u00e1n bu\u00f4n v\u00e0 b\u00e1n l\u1ebb Vi\u1ec7t Nam b\u01b0\u1edbc v\u00e0o n\u0103m 2026 v\u1edbi m\u1ed9t n\u1ec1n t\u1ea3ng quy m\u00f4 kh\u1ed5ng l\u1ed3 v\u00e0 s\u1ee9c b\u1eadt v\u00f4 c\u00f9ng \u1ea5n t\u01b0\u1ee3ng. Trong n\u0103m 2025, t\u1ed5ng m\u1ee9c b\u00e1n l\u1ebb h\u00e0ng h\u00f3a v\u00e0 doanh thu d\u1ecbch v\u1ee5 ti\u00eau d\u00f9ng c\u1ee7a Vi\u1ec7t Nam \u0111\u00e3 \u0111\u1ea1t m\u1ee9c 5.391 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng kho\u1ea3ng 203 t\u1ef7 USD \u0111\u1ed1i v\u1edbi ri\u00eang h\u00e0ng h\u00f3a, chi\u1ebfm t\u1ef7 tr\u1ecdng \u00e1p \u0111\u1ea3o l\u00ean t\u1edbi 76% trong t\u1ed5ng doanh thu th\u01b0\u01a1ng m\u1ea1i v\u00e0 d\u1ecbch v\u1ee5 to\u00e0n qu\u1ed1c. N\u1ebfu x\u00e9t tr\u00ean quy m\u00f4 to\u00e0n th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb (bao g\u1ed3m c\u1ea3 c\u00e1c d\u1ecbch v\u1ee5 \u0111i k\u00e8m), t\u1ed5ng gi\u00e1 tr\u1ecb \u0111\u00e3 c\u00e1n m\u1ed1c 269 t\u1ef7 USD, \u0111\u00e1nh d\u1ea5u m\u1ee9c doanh thu cao nh\u1ea5t \u0111\u01b0\u1ee3c ghi nh\u1eadn trong v\u00f2ng 5 n\u0103m qua. T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng n\u0103m 2025 \u0111\u1ea1t m\u1ee9c \u1ea5n t\u01b0\u1ee3ng t\u1eeb 9,2% \u0111\u1ebfn 10%, v\u01b0\u1ee3t tr\u1ed9i h\u01a1n h\u1eb3n so v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng c\u1ee7a nhi\u1ec1u qu\u1ed1c gia trong c\u00f9ng khu v\u1ef1c \u0110\u00f4ng Nam \u00c1 nh\u01b0 Indonesia, Th\u00e1i Lan hay Philippines.<\/p><div><div><div><\/div><\/div><\/div><p>D\u1ef1a tr\u00ean \u0111\u00e0 ph\u1ee5c h\u1ed3i v\u1eefng ch\u1eafc n\u00e0y c\u00f9ng nh\u1eefng t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c t\u1eeb c\u00e1c bi\u1ec7n ph\u00e1p k\u00edch th\u00edch kinh t\u1ebf c\u1ee7a Ch\u00ednh ph\u1ee7, c\u00e1c \u0111\u1ecbnh ch\u1ebf t\u00e0i ch\u00ednh v\u00e0 chuy\u00ean gia ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 \u0111\u01b0a ra nh\u1eefng d\u1ef1 b\u00e1o v\u00f4 c\u00f9ng l\u1ea1c quan cho quy m\u00f4 t\u1ed5ng m\u1ee9c b\u00e1n l\u1ebb h\u00e0ng h\u00f3a v\u00e0 doanh thu d\u1ecbch v\u1ee5 ti\u00eau d\u00f9ng n\u0103m 2026. Con s\u1ed1 m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd dao \u0111\u1ed9ng trong kho\u1ea3ng t\u1eeb 7.200 \u0111\u1ebfn 7.500 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u01b0\u01a1ng \u1ee9ng v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng b\u1ee9t ph\u00e1 t\u1eeb 11% \u0111\u1ebfn 12,5% so v\u1edbi n\u0103m 2025. D\u1ef1 b\u00e1o n\u00e0y ho\u00e0n to\u00e0n \u0111\u1ed3ng nh\u1ea5t v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Ch\u00ednh ph\u1ee7. Theo n\u1ed9i dung Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb Vi\u1ec7t Nam \u0111\u1ebfn n\u0103m 2030 v\u00e0 t\u1ea7m nh\u00ecn \u0111\u1ebfn n\u0103m 2050 (\u0111\u01b0\u1ee3c ban h\u00e0nh theo Quy\u1ebft \u0111\u1ecbnh s\u1ed1 2326\/QD-TTg ng\u00e0y 21\/10\/2025), m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 b\u00e1n l\u1ebb h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c \u0111\u1eb7t ra \u1edf m\u1ee9c 11 &#8211; 11,5% m\u1ed7i n\u0103m. M\u1eb7c d\u00f9 m\u1ee9c t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m (CAGR) c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb trong giai \u0111o\u1ea1n 2022-2025 (\u0111\u1ea1t 8,7%) ho\u1eb7c giai \u0111o\u1ea1n 2020-2025 (\u0111\u1ea1t 7,2%) v\u1eabn c\u00f2n th\u1ea5p h\u01a1n so v\u1edbi th\u1eddi k\u1ef3 ho\u00e0ng kim tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch Covid-19, nh\u01b0ng c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c c\u00f4ng ty \u0111ang ni\u00eam y\u1ebft tr\u00ean s\u00e0n ch\u1ee9ng kho\u00e1n, v\u1eabn \u0111\u01b0\u1ee3c xem l\u00e0 \u0111i\u1ec3m s\u00e1ng ch\u00f3i l\u1ecdi, thu h\u00fat d\u00f2ng ti\u1ec1n \u0111\u1ea7u t\u01b0 nh\u1edd ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng n\u1ed5i b\u1eadt. Nh\u00ecn v\u1ec1 d\u00e0i h\u1ea1n, theo nghi\u00ean c\u1ee9u c\u1ee7a Mordor Intelligence, th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb Vi\u1ec7t Nam \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u1edf m\u1ee9c 171,40 t\u1ef7 USD v\u00e0o n\u0103m 2026 v\u00e0 d\u1ef1 ki\u1ebfn s\u1ebd ti\u1ebfp t\u1ee5c ph\u00ecnh to l\u00ean m\u1ee9c 217,44 t\u1ef7 USD v\u00e0o n\u0103m 2031, duy tr\u00ec t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng CAGR \u1edf m\u1ee9c 4,87% trong su\u1ed1t th\u1eadp k\u1ef7 ti\u1ebfp theo.<\/p><div><div><div><\/div><\/div><\/div><p>Th\u1ef1c t\u1ebf d\u1eef li\u1ec7u \u0111i\u1ec3m chu\u1ea9n t\u1eeb qu\u00fd 1 n\u0103m 2026 \u0111\u00e3 ngay l\u1eadp t\u1ee9c minh ch\u1ee9ng cho nh\u1eefng d\u1ef1 b\u00e1o l\u1ea1c quan n\u00e0y. Ch\u1ec9 t\u00ednh ri\u00eang trong th\u00e1ng \u0111\u1ea7u ti\u00ean c\u1ee7a n\u0103m 2026, t\u1ed5ng m\u1ee9c b\u00e1n l\u1ebb h\u00e0ng h\u00f3a v\u00e0 doanh thu d\u1ecbch v\u1ee5 ti\u00eau d\u00f9ng theo gi\u00e1 hi\u1ec7n h\u00e0nh \u01b0\u1edbc \u0111\u1ea1t con s\u1ed1 kh\u1ed5ng l\u1ed3 632,4 ng\u00e0n t\u1ef7 \u0111\u1ed3ng, t\u0103ng 2,6% so v\u1edbi th\u00e1ng 12 n\u0103m 2025 v\u00e0 t\u0103ng m\u1ea1nh 9,3% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. \u0110i\u1ec1u l\u00e0m n\u00ean s\u1ef1 \u0111\u1eb7c bi\u1ec7t c\u1ee7a m\u1ee9c t\u0103ng tr\u01b0\u1edfng 9,3% n\u00e0y l\u00e0 n\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c trong b\u1ed1i c\u1ea3nh th\u00e1ng 1 n\u0103m 2026 kh\u00f4ng h\u1ec1 tr\u00f9ng kh\u1edbp v\u1edbi d\u1ecbp T\u1ebft Nguy\u00ean \u0111\u00e1n, trong khi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc l\u1ea1i l\u00e0 th\u00e1ng cao \u0111i\u1ec3m mua s\u1eafm t\u1ebft. Hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y kh\u1eb3ng \u0111\u1ecbnh m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd r\u1eb1ng xu h\u01b0\u1edbng ti\u00eau d\u00f9ng t\u00edch c\u1ef1c \u0111ang \u0111\u01b0\u1ee3c duy tr\u00ec d\u1ef1a tr\u00ean nhu c\u1ea7u mua s\u1eafm th\u1ef1c ch\u1ea5t v\u00e0 thu nh\u1eadp kh\u1ea3 d\u1ee5ng gia t\u0103ng, ch\u1ee9 kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 hi\u1ec7u \u1ee9ng m\u00f9a v\u1ee5 ng\u1eafn h\u1ea1n.<\/p><div><div><div><\/div><\/div><\/div><p>\u0110i s\u00e2u v\u00e0o c\u1ea5u tr\u00fac doanh thu c\u1ee7a th\u00e1ng 1 n\u0103m 2026, doanh thu b\u00e1n l\u1ebb h\u00e0ng h\u00f3a v\u1eadt l\u00fd \u01b0\u1edbc \u0111\u1ea1t 487,4 ng\u00e0n t\u1ef7 \u0111\u1ed3ng, t\u0103ng 9,3%. Nhu c\u1ea7u n\u00e2ng c\u1ea5p ch\u1ea5t l\u01b0\u1ee3ng s\u1ed1ng \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 qua s\u1ef1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd c\u1ee7a nh\u00f3m h\u00e0ng \u0111\u1ed3 d\u00f9ng, trang thi\u1ebft b\u1ecb gia \u0111\u00ecnh (t\u0103ng 9,4%), ph\u01b0\u01a1ng ti\u1ec7n \u0111i l\u1ea1i tr\u1eeb \u00f4 t\u00f4 (t\u0103ng 9,3%), trong khi nh\u00f3m h\u00e0ng thi\u1ebft y\u1ebfu nh\u01b0 l\u01b0\u01a1ng th\u1ef1c, th\u1ef1c ph\u1ea9m t\u0103ng 7,7%, v\u00e0 h\u00e0ng may m\u1eb7c t\u0103ng 7,6%. Doanh thu t\u1eeb d\u1ecbch v\u1ee5 l\u01b0u tr\u00fa v\u00e0 \u0103n u\u1ed1ng c\u0169ng ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng song h\u00e0nh, \u0111\u1ea1t 75,4 ng\u00e0n t\u1ef7 \u0111\u1ed3ng (t\u0103ng 9,4%), v\u1edbi doanh thu du l\u1ecbch l\u1eef h\u00e0nh b\u1ee9t ph\u00e1 t\u0103ng tr\u01b0\u1edfng t\u1edbi 14% nh\u1edd s\u1ef1 ph\u1ee5c h\u1ed3i m\u1ea1nh m\u1ebd c\u1ee7a lu\u1ed3ng kh\u00e1ch qu\u1ed1c t\u1ebf v\u00e0 s\u1ef1 nh\u1ed9n nh\u1ecbp c\u1ee7a du l\u1ecbch n\u1ed9i \u0111\u1ecba.<\/p><div><div><div><\/div><\/div><\/div><p>X\u00e9t tr\u00ean b\u00ecnh di\u1ec7n \u0111\u1ecba l\u00fd, th\u1ecb tr\u01b0\u1eddng \u0111ang ch\u1ee9ng ki\u1ebfn m\u1ed9t s\u1ef1 ph\u00e2n h\u00f3a s\u1ee9c mua v\u00f4 c\u00f9ng t\u00edch c\u1ef1c, khi \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng kh\u00f4ng c\u00f2n ch\u1ec9 t\u1eadp trung gi\u1edbi h\u1ea1n t\u1ea1i c\u00e1c si\u00eau \u0111\u00f4 th\u1ecb truy\u1ec1n th\u1ed1ng m\u00e0 \u0111\u00e3 lan t\u1ecfa m\u1ea1nh m\u1ebd sang c\u00e1c t\u1ec9nh, th\u00e0nh ph\u1ed1 v\u1ec7 tinh. V\u1ec1 doanh thu b\u00e1n l\u1ebb h\u00e0ng h\u00f3a, c\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng nh\u01b0 C\u1ea7n Th\u01a1 v\u00e0 Qu\u1ea3ng Ninh d\u1eabn \u0111\u1ea7u \u0111\u00e0 b\u1ee9t ph\u00e1 v\u1edbi m\u1ee9c t\u0103ng 10,7%, b\u00e1m s\u00e1t ph\u00eda sau l\u00e0 H\u1ea3i Ph\u00f2ng (10,5%), Th\u1eeba Thi\u00ean Hu\u1ebf (10,1%), T\u00e2y Ninh (8,8%) v\u00e0 Ngh\u1ec7 An (8,3%). V\u1ec1 doanh thu d\u1ecbch v\u1ee5 l\u01b0u tr\u00fa v\u00e0 \u0103n u\u1ed1ng, L\u00e2m \u0110\u1ed3ng ghi nh\u1eadn s\u1ef1 b\u00f9ng n\u1ed5 v\u1edbi m\u1ee9c t\u0103ng 21,3%, ti\u1ebfp \u0111\u1ebfn l\u00e0 Qu\u1ea3ng Ninh (19,8%), Thanh H\u00f3a (19,6%), v\u00e0 Kh\u00e1nh H\u00f2a (12,3%).<\/p><div><div><div><\/div><\/div><\/div><p>Tuy nhi\u00ean, t\u1ea1i Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh, trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i d\u1ecbch v\u1ee5 l\u1edbn nh\u1ea5t c\u1ea3 n\u01b0\u1edbc, \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng v\u1eabn \u0111ang \u0111\u01b0\u1ee3c duy tr\u00ec v\u1edbi m\u1ed9t quy m\u00f4 tuy\u1ec7t \u0111\u1ed1i v\u00f4 c\u00f9ng l\u1edbn. L\u0169y k\u1ebf 2 th\u00e1ng \u0111\u1ea7u n\u0103m 2026, t\u1ed5ng m\u1ee9c b\u00e1n l\u1ebb v\u00e0 doanh thu d\u1ecbch v\u1ee5 c\u1ee7a th\u00e0nh ph\u1ed1 \u0111\u1ea1t 316.459 t\u1ec9 \u0111\u1ed3ng, ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng cao 13,1% so v\u1edbi c\u00f9ng k\u1ef3. M\u1eb7c d\u00f9 trong th\u00e1ng 2\/2026, doanh thu c\u00f3 s\u1ef1 s\u1ee5t gi\u1ea3m nh\u1eb9 theo t\u00ednh ch\u1ea5t m\u00f9a v\u1ee5 sau k\u1ef3 ngh\u1ec9 T\u1ebft, \u01b0\u1edbc \u0111\u1ea1t 152.425 t\u1ec9 \u0111\u1ed3ng, nh\u01b0ng so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc v\u1eabn duy tr\u00ec \u0111\u00e0 t\u0103ng 10,6%. \u1ee6y ban Nh\u00e2n d\u00e2n Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh x\u00e1c \u0111\u1ecbnh r\u00f5 qu\u00fd I l\u00e0 &#8220;b\u01b0\u1edbc ch\u1ea1y \u0111\u00e0&#8221; mang t\u00ednh s\u1ed1ng c\u00f2n. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf 2 con s\u1ed1 (kho\u1ea3ng 10%) trong n\u0103m 2026, th\u00e0nh ph\u1ed1 \u0111ang d\u1ed3n l\u1ef1c k\u00edch c\u1ea7u ti\u00eau d\u00f9ng n\u1ed9i \u0111\u1ecba, \u0111\u1ea9y m\u1ea1nh gi\u1ea3i ng\u00e2n \u0111\u1ea7u t\u01b0 c\u00f4ng, v\u00e0 y\u00eau c\u1ea7u c\u00e1c c\u1ea5p qu\u1ea3n l\u00fd t\u1eeb x\u00e3 ph\u01b0\u1eddng ph\u1ea3i theo d\u00f5i s\u00e1t sao, b\u00e1o c\u00e1o \u0111\u1ecbnh k\u1ef3 v\u1ec1 m\u1ecdi ho\u1ea1t \u0111\u1ed9ng kinh t\u1ebf nh\u1ecf nh\u1ea5t nh\u01b0 x\u00e2y d\u1ef1ng, s\u1eeda ch\u1eefa nh\u00e0 \u1edf c\u1ee7a ng\u01b0\u1eddi d\u00e2n nh\u1eb1m t\u00ednh to\u00e1n \u0111\u1ea7y \u0111\u1ee7 t\u1ed5ng v\u1ed1n \u0111\u1ea7u t\u01b0 x\u00e3 h\u1ed9i, t\u1ea1o n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh \u0111i\u1ec1u h\u00e0nh kinh t\u1ebf.<\/p><div><div><div><\/div><\/div><\/div><div><\/div><h2>S\u1ef1 D\u1ecbch chuy\u1ec3n C\u1ea5u tr\u00fac Ph\u00e2n ph\u1ed1i: Cu\u1ed9c \u0110\u1ea1i ph\u1eabu gi\u1eefa K\u00eanh Truy\u1ec1n th\u1ed1ng v\u00e0 B\u00e1n l\u1ebb Hi\u1ec7n \u0111\u1ea1i<\/h2><p>N\u0103m 2026 ch\u1ee9ng ki\u1ebfn th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb Vi\u1ec7t Nam tr\u1ea3i qua m\u1ed9t cu\u1ed9c \u0111\u1ea1i ph\u1eabu to\u00e0n di\u1ec7n v\u1ec1 m\u1eb7t c\u1ea5u tr\u00fac ph\u00e2n ph\u1ed1i. S\u1ef1 d\u1ecbch chuy\u1ec3n t\u1eeb c\u00e1c m\u00f4 h\u00ecnh th\u01b0\u01a1ng m\u1ea1i truy\u1ec1n th\u1ed1ng sang h\u1ec7 sinh th\u00e1i b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i (Modern Trade &#8211; MT) \u0111ang di\u1ec5n ra v\u1edbi m\u1ed9t gia t\u1ed1c ch\u01b0a t\u1eebng th\u1ea5y trong th\u1eadp k\u1ef7 qua.<\/p><p>M\u1eb7c d\u00f9 c\u00e1c k\u00eanh th\u01b0\u01a1ng m\u1ea1i truy\u1ec1n th\u1ed1ng, bao g\u1ed3m h\u1ec7 th\u1ed1ng ch\u1ee3 d\u00e2n sinh v\u00e0 c\u00e1c ti\u1ec7m t\u1ea1p h\u00f3a gia \u0111\u00ecnh, v\u1eabn ti\u1ebfp t\u1ee5c duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n v\u00e0 n\u1eafm gi\u1eef m\u1ed9t t\u1ef7 tr\u1ecdng doanh s\u1ed1 \u0111\u00e1ng k\u1ec3, \u01b0\u1edbc t\u00ednh chi\u1ebfm 59,35% t\u1ed5ng doanh s\u1ed1 b\u00e1n l\u1ebb to\u00e0n th\u1ecb tr\u01b0\u1eddng v\u00e0o cu\u1ed1i n\u0103m 2025, nh\u01b0ng qu\u00e1 tr\u00ecnh suy tho\u00e1i c\u1ea5u tr\u00fac c\u1ee7a nh\u00f3m n\u00e0y \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng kh\u00f4ng th\u1ec3 \u0111\u1ea3o ng\u01b0\u1ee3c. D\u1eef li\u1ec7u th\u1ed1ng k\u00ea ph\u00e2n t\u00edch d\u00e0i h\u1ea1n ch\u1ec9 ra r\u1eb1ng s\u1ed1 l\u01b0\u1ee3ng ch\u1ee3 truy\u1ec1n th\u1ed1ng tr\u00ean quy m\u00f4 to\u00e0n qu\u1ed1c \u0111\u00e3 li\u00ean t\u1ee5c s\u1ee5t gi\u1ea3m, t\u1eeb 8.660 ch\u1ee3 v\u00e0o n\u0103m 2015 xu\u1ed1ng ch\u1ec9 c\u00f2n 8.274 ch\u1ee3 v\u00e0o n\u0103m 2024, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng k\u00e9p (CAGR) \u00e2m 0,51% trong th\u1eadp k\u1ef7 qua.<\/p><div><div><div><\/div><\/div><\/div><p>Ng\u01b0\u1ee3c l\u1ea1i, n\u0103m 2026 \u0111\u00e1nh d\u1ea5u m\u1ed9t c\u1ed9t m\u1ed1c mang t\u00ednh b\u01b0\u1edbc ngo\u1eb7t khi t\u1ef7 l\u1ec7 bao ph\u1ee7 c\u1ee7a k\u00eanh b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i (bao g\u1ed3m \u0111\u1ea1i si\u00eau th\u1ecb, si\u00eau th\u1ecb, trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i v\u00e0 chu\u1ed7i c\u1eeda h\u00e0ng chuy\u00ean d\u1ee5ng) d\u1ef1 ki\u1ebfn ch\u00ednh th\u1ee9c ch\u1ea1m ng\u01b0\u1ee1ng 30% t\u1ed5ng doanh thu b\u00e1n l\u1ebb to\u00e0n qu\u1ed1c. Con s\u1ed1 n\u00e0y th\u1ec3 hi\u1ec7n s\u1ef1 b\u1ee9t ph\u00e1 m\u1ea1nh m\u1ebd so v\u1edbi m\u1ee9c duy tr\u00ec kho\u1ea3ng 25% c\u1ee7a nhi\u1ec1u n\u0103m tr\u01b0\u1edbc \u0111\u00f3, minh ch\u1ee9ng r\u00f5 r\u00e0ng cho s\u1ef1 d\u1ecbch chuy\u1ec3n h\u00e0nh vi quy m\u00f4 l\u1edbn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. S\u1ef1 thay \u0111\u1ed5i n\u00e0y b\u1eaft ngu\u1ed3n t\u1eeb s\u1ef1 ti\u1ebfn h\u00f3a trong k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi mua h\u00e0ng; h\u1ecd kh\u00f4ng c\u00f2n coi tr\u1ecdng y\u1ebfu t\u1ed1 ti\u1ec7n l\u1ee3i \u0111\u1ecba l\u00fd \u0111\u01a1n thu\u1ea7n c\u1ee7a ti\u1ec7m t\u1ea1p h\u00f3a, m\u00e0 \u0111\u1eb7t \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u cho ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, \u0111\u1ed9 an to\u00e0n v\u1ec7 sinh th\u1ef1c ph\u1ea9m, s\u1ef1 minh b\u1ea1ch tuy\u1ec7t \u0111\u1ed1i v\u1ec1 ngu\u1ed3n g\u1ed1c xu\u1ea5t x\u1ee9, c\u0169ng nh\u01b0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm trong kh\u00f4ng gian hi\u1ec7n \u0111\u1ea1i, c\u00f3 s\u1ef1 \u0111i\u1ec1u h\u00f2a v\u1ec1 kh\u00ed h\u1eadu v\u00e0 \u00e1nh s\u00e1ng. T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p (CAGR) c\u1ee7a s\u1ed1 l\u01b0\u1ee3ng si\u00eau th\u1ecb tr\u00ean to\u00e0n qu\u1ed1c \u0111\u1ea1t m\u1ee9c 5% trong giai \u0111o\u1ea1n t\u1eeb 2015 \u0111\u1ebfn 2024, v\u00e0 d\u1ef1 ki\u1ebfn s\u1ebd c\u00f2n ti\u1ebfp t\u1ee5c t\u0103ng t\u1ed1c trong giai \u0111o\u1ea1n t\u1eeb 2026 tr\u1edf \u0111i.<\/p><div><div><div><\/div><\/div><\/div><p>B\u1ee9c tranh c\u1ea1nh tranh trong ph\u00e2n kh\u00fac si\u00eau th\u1ecb v\u00e0 \u0111\u1ea1i si\u00eau th\u1ecb \u0111ang di\u1ec5n ra v\u00f4 c\u00f9ng kh\u1ed1c li\u1ec7t, \u0111\u1ecbnh h\u00ecnh b\u1edfi cu\u1ed9c \u0111ua song m\u00e3 gi\u1eefa c\u00e1c t\u1eadp \u0111o\u00e0n b\u00e1n l\u1ebb n\u1ed9i \u0111\u1ecba kh\u1ed5ng l\u1ed3 v\u00e0 c\u00e1c t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia c\u00f3 ti\u1ec1m l\u1ef1c t\u00e0i ch\u00ednh h\u00f9ng h\u1eadu.<\/p><div><\/div><p>M\u1ed9t xu h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c mang t\u00ednh \u0111\u1ed9t ph\u00e1 \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi c\u00e1c doanh nghi\u1ec7p n\u1ed9i \u0111\u1ecba, \u0111i\u1ec3n h\u00ecnh l\u00e0 Masan Group v\u1edbi chu\u1ed7i WinMart, l\u00e0 chi\u1ebfn l\u01b0\u1ee3c &#8220;t\u1ea5n c\u00f4ng khu v\u1ef1c n\u00f4ng th\u00f4n&#8221;. Thay v\u00ec ti\u1ebfp t\u1ee5c sa l\u1ea7y v\u00e0o cu\u1ed9c chi\u1ebfn gi\u00e0nh gi\u1eadt th\u1ecb ph\u1ea7n t\u1ea1i c\u00e1c \u0111\u1ea1i \u0111\u00f4 th\u1ecb c\u1ea5p 1 v\u1ed1n \u0111\u00e3 c\u00f3 d\u1ea5u hi\u1ec7u b\u00e3o h\u00f2a v\u00e0 chi ph\u00ed m\u1eb7t b\u1eb1ng \u0111\u1eaft \u0111\u1ecf, c\u00e1c doanh nghi\u1ec7p n\u00e0y ch\u1ecdn c\u00e1ch m\u1edf r\u1ed9ng v\u00f9ng ph\u1ee7 s\u00f3ng. Ch\u1ec9 t\u00ednh ri\u00eang trong n\u0103m 2025, Masan \u0111\u00e3 khai tr\u01b0\u01a1ng kho\u1ea3ng 800 c\u1eeda h\u00e0ng b\u00e1n l\u1ebb m\u1edbi, trong \u0111\u00f3 c\u00f3 t\u1edbi 70% \u0111\u01b0\u1ee3c \u0111\u1eb7t chi\u1ebfn l\u01b0\u1ee3c t\u1ea1i c\u00e1c khu v\u1ef1c n\u00f4ng th\u00f4n v\u00e0 \u0111\u00f4 th\u1ecb c\u1ea5p 3, nh\u1eefng n\u01a1i m\u00e0 m\u1ea1ng l\u01b0\u1edbi b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i tr\u01b0\u1edbc \u0111\u00e2y ch\u01b0a th\u1ec3 v\u01b0\u01a1n t\u1edbi. \u0110\u1ed9ng th\u00e1i n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p th\u00e2u t\u00f3m nhanh ch\u00f3ng th\u1ecb ph\u1ea7n t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 v\u1ec7 tinh \u0111ang c\u00f3 t\u1ed1c \u0111\u1ed9 \u0111\u00f4 th\u1ecb h\u00f3a nhanh (nh\u01b0 \u0110\u00e0 N\u1eb5ng, C\u1ea7n Th\u01a1, H\u1ea3i Ph\u00f2ng) m\u00e0 c\u00f2n \u0111\u00f3ng vai tr\u00f2 ki\u1ebfn t\u1ea1o m\u1ed9t m\u1ea1ng l\u01b0\u1edbi h\u1ea1 t\u1ea7ng ph\u00e2n ph\u1ed1i v\u1eadt l\u00fd kh\u1ed5ng l\u1ed3, t\u1ea1o ti\u1ec1n \u0111\u1ec1 v\u1eefng ch\u1eafc cho vi\u1ec7c tri\u1ec3n khai logistics ch\u1eb7ng cu\u1ed1i (last-mile delivery) nh\u1eb1m ph\u1ee5c v\u1ee5 c\u00e1c \u0111\u01a1n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong t\u01b0\u01a1ng lai g\u1ea7n.<\/p><div><div><div><\/div><\/div><\/div><p>V\u1ec1 ph\u00eda chi\u1ebfn l\u01b0\u1ee3c ngu\u1ed3n cung, c\u00e1c h\u1ec7 th\u1ed1ng si\u00eau th\u1ecb n\u1ed9i \u0111\u1ecba \u0111ang khai th\u00e1c tri\u1ec7t \u0111\u1ec3 l\u1ee3i th\u1ebf s\u00e2n nh\u00e0 b\u1eb1ng c\u00e1ch \u01b0u ti\u00ean ph\u00e1t tri\u1ec3n chu\u1ed7i gi\u00e1 tr\u1ecb n\u00f4ng s\u1ea3n v\u00e0 th\u1ef1c ph\u1ea9m Vi\u1ec7t Nam. T\u1ea1i h\u1ec7 th\u1ed1ng Saigon Co.op, m\u1ed9t trong nh\u1eefng nh\u00e0 b\u00e1n l\u1ebb l\u00e2u \u0111\u1eddi nh\u1ea5t, c\u00e1c s\u1ea3n ph\u1ea9m n\u00f4ng nghi\u1ec7p v\u00e0 h\u00e0ng ti\u00eau d\u00f9ng n\u1ed9i \u0111\u1ecba hi\u1ec7n chi\u1ebfm l\u0129nh t\u1eeb 85% \u0111\u1ebfn 90% di\u1ec7n t\u00edch kh\u00f4ng gian k\u1ec7 h\u00e0ng. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap c\u00e1c nh\u00e0 b\u00e1n l\u1ebb n\u1ed9i \u0111\u1ecba nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 h\u1eadu thu\u1eabn m\u1ea1nh m\u1ebd t\u1eeb c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn th\u01b0\u01a1ng m\u1ea1i c\u1ee7a Ch\u00ednh ph\u1ee7 m\u00e0 c\u00f2n c\u1ee7ng c\u1ed1 s\u1ee3i d\u00e2y li\u00ean k\u1ebft c\u1ea3m x\u00fac b\u1ec1n ch\u1eb7t v\u1edbi t\u1ec7p kh\u00e1ch h\u00e0ng c\u00f3 tinh th\u1ea7n t\u1ef1 t\u00f4n d\u00e2n t\u1ed9c, chu\u1ed9ng d\u00f9ng h\u00e0ng Vi\u1ec7t.<\/p><div><div><div><\/div><\/div><\/div><h3>S\u1ef1 Ph\u00e2n h\u00f3a Ng\u00e0nh h\u00e0ng, Xu h\u01b0\u1edbng &#8220;B\u00e1n l\u1ebb Gi\u00e1 tr\u1ecb&#8221; v\u00e0 Hi\u1ec7u \u1ee9ng V\u00e0ng<\/h3><p>Khi ph\u00e2n t\u00e1ch s\u00e2u v\u00e0o t\u1eebng nh\u00f3m ng\u00e0nh h\u00e0ng, c\u00f3 th\u1ec3 th\u1ea5y th\u1ef1c ph\u1ea9m, \u0111\u1ed3 u\u1ed1ng v\u00e0 thu\u1ed1c l\u00e1 (Food, Beverage, and Tobacco) v\u1eabn l\u00e0 nh\u1eefng m\u1ea3ng kinh doanh n\u1ec1n t\u1ea3ng, chi\u1ebfm t\u1edbi 48,35% th\u1ecb ph\u1ea7n t\u1ed5ng th\u1ec3 v\u00e0o n\u0103m 2025. C\u00f9ng l\u00fac \u0111\u00f3, nh\u00f3m h\u00e0ng ch\u0103m s\u00f3c c\u00e1 nh\u00e2n v\u00e0 ch\u0103m s\u00f3c gia \u0111\u00ecnh (Personal Care &amp; Household Care) n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng v\u1edbi d\u1ef1 b\u00e1o t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t th\u1ecb tr\u01b0\u1eddng, \u01b0\u1edbc \u0111\u1ea1t CAGR 14,36% trong chu k\u1ef3 t\u1eeb 2026 \u0111\u1ebfn 2031.<\/p><div><div><div><\/div><\/div><\/div><p>\u0110\u00e1ng ch\u00fa \u00fd nh\u1ea5t trong n\u0103m 2026 l\u00e0 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a m\u1ed9t h\u00e0nh vi ti\u00eau d\u00f9ng ph\u00e1i sinh \u0111\u1ed9c \u0111\u00e1o b\u1eaft ngu\u1ed3n t\u1eeb bi\u1ebfn \u0111\u1ed9ng kinh t\u1ebf v\u0129 m\u00f4 to\u00e0n c\u1ea7u: s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a ph\u00e2n kh\u00fac h\u00e0ng xa x\u1ec9 v\u00e0 trang s\u1ee9c th\u00f4ng qua &#8220;Hi\u1ec7u \u1ee9ng V\u00e0ng&#8221; (Gold Effect). Trong b\u1ed1i c\u1ea3nh gi\u00e1 kim lo\u1ea1i qu\u00fd, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u00e1 v\u00e0ng mi\u1ebfng v\u00e0 gi\u00e1 b\u1ea1c, li\u00ean t\u1ee5c thi\u1ebft l\u1eadp nh\u1eefng m\u1ee9c \u0111\u1ec9nh l\u1ecbch s\u1eed m\u1edbi t\u1eeb n\u0103m 2025 do d\u00f2ng v\u1ed1n \u0111\u1ea7u t\u01b0 to\u00e0n c\u1ea7u th\u00e1o ch\u1ea1y sang c\u00e1c k\u00eanh t\u00e0i s\u1ea3n tr\u00fa \u1ea9n an to\u00e0n, t\u00e2m l\u00fd &#8220;t\u00edch tr\u1eef t\u00e0i s\u1ea3n&#8221; c\u1ee7a ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t Nam \u0111\u00e3 lan t\u1ecfa v\u00e0 th\u1ea9m th\u1ea5u m\u1ea1nh m\u1ebd sang nh\u00f3m ng\u00e0nh b\u00e1n l\u1ebb trang s\u1ee9c. Thay v\u00ec nh\u00ecn nh\u1eadn trang s\u1ee9c \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p c\u00f3 t\u00ednh hao m\u00f2n, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng coi \u0111\u00e2y l\u00e0 m\u1ed9t k\u00eanh \u0111\u1ea7u t\u01b0 an to\u00e0n th\u1ee9 hai, ch\u1ec9 x\u1ebfp sau v\u00e0ng mi\u1ebfng. C\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb trang s\u1ee9c \u0111\u1ea7u ng\u00e0nh nh\u01b0 PNJ \u0111\u01b0\u1ee3c gi\u1edbi ph\u00e2n t\u00edch d\u1ef1 b\u00e1o s\u1ebd ghi nh\u1eadn nh\u1eefng c\u1ed9t m\u1ed1c doanh thu \u0111\u1ed9t ph\u00e1 nh\u1edd kh\u1ea3 n\u0103ng k\u1ebft h\u1ee3p ho\u00e0n h\u1ea3o gi\u1eefa thi\u1ebft k\u1ebf m\u1ef9 thu\u1eadt tinh x\u1ea3o v\u00e0 gi\u00e1 tr\u1ecb l\u01b0u tr\u1eef t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i.<\/p><div><div><div><\/div><\/div><\/div><p>S\u1ef1 t\u01b0\u01a1ng ph\u1ea3n s\u1eafc n\u00e9t gi\u1eefa vi\u1ec7c c\u1eaft gi\u1ea3m, th\u1eaft ch\u1eb7t chi ti\u00eau \u0111\u1ed1i v\u1edbi c\u00e1c m\u1eb7t h\u00e0ng th\u1ee9 y\u1ebfu v\u00e0 vi\u1ec7c s\u1eb5n s\u00e0ng gi\u1ea3i ng\u00e2n m\u1ea1nh tay cho c\u00e1c s\u1ea3n ph\u1ea9m trang s\u1ee9c \u0111\u1eaft gi\u00e1 ph\u1ea3n \u00e1nh s\u1ef1 \u0111\u1ecbnh h\u00ecnh c\u1ee7a xu h\u01b0\u1edbng &#8220;Value Retail&#8221; (B\u00e1n l\u1ebb Gi\u00e1 tr\u1ecb). Ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u0103m 2026 \u0111\u00e3 tr\u1edf n\u00ean th\u00f4ng th\u00e1i v\u00e0 kh\u1eaft khe h\u01a1n bao gi\u1edd h\u1ebft; h\u1ecd kh\u00f4ng c\u00f2n m\u00f9 qu\u00e1ng ch\u1ea1y theo c\u00e1c s\u1ea3n ph\u1ea9m gi\u00e1 r\u1ebb k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng, m\u00e0 s\u1eb5n s\u00e0ng chi tr\u1ea3 \u1edf m\u1ed9t m\u1ee9c gi\u00e1 c\u00f3 bi\u00ean l\u1ee3i nhu\u1eadn cao cho nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 kh\u1ea3 n\u0103ng mang l\u1ea1i gi\u00e1 tr\u1ecb k\u00e9p (v\u1eeba ph\u1ee5c v\u1ee5 nhu c\u1ea7u th\u1ea9m m\u1ef9, tr\u1ea3i nghi\u1ec7m, v\u1eeba c\u00f3 t\u00ednh \u0111\u1ea7u t\u01b0 t\u00edch s\u1ea3n), mi\u1ec5n l\u00e0 doanh nghi\u1ec7p cung c\u1ea5p \u0111\u01b0\u1ee3c m\u1ed9t d\u1ecbch v\u1ee5 v\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm th\u1ef1c s\u1ef1 xu\u1ea5t s\u1eafc.<\/p><div><div><div><\/div><\/div><\/div><h2>H\u1ec7 sinh th\u00e1i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed v\u00e0 C\u00fa L\u1ed9i Ng\u01b0\u1ee3c D\u00f2ng L\u1ecbch s\u1eed c\u1ee7a Social Commerce<\/h2><p>B\u1ee9c tranh ng\u00e0nh b\u00e1n l\u1ebb n\u0103m 2026 s\u1ebd ho\u00e0n to\u00e0n khi\u1ebfm khuy\u1ebft n\u1ebfu thi\u1ebfu \u0111i s\u1ef1 ph\u00e2n t\u00edch s\u00e2u s\u1eafc v\u1ec1 k\u1ef7 nguy\u00ean b\u1ee9t ph\u00e1 c\u1ee7a Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (E-commerce) v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 Th\u01b0\u01a1ng m\u1ea1i qua m\u1ea1ng x\u00e3 h\u1ed9i (Social Commerce). Doanh thu th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed theo m\u00f4 h\u00ecnh B2C t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 ch\u1ea1m m\u1ed1c x\u1ea5p x\u1ec9 31 t\u1ef7 USD v\u00e0o n\u0103m 2025, duy tr\u00ec t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t m\u1ee9c 25% m\u1ed7i n\u0103m. B\u01b0\u1edbc sang n\u0103m 2026, l\u0129nh v\u1ef1c n\u00e0y d\u1ef1 ki\u1ebfn s\u1ebd ti\u1ebfp t\u1ee5c duy tr\u00ec \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng v\u0169 b\u00e3o t\u1eeb 20% \u0111\u1ebfn 25%, qua \u0111\u00f3 m\u1edf r\u1ed9ng t\u1ef7 tr\u1ecdng \u0111\u00f3ng g\u00f3p l\u00ean m\u1ee9c kho\u1ea3ng 12% t\u1ed5ng doanh thu b\u00e1n l\u1ebb to\u00e0n qu\u1ed1c. Th\u00e0nh t\u00edch n\u00e0y c\u1ee7ng c\u1ed1 v\u1eefng ch\u1eafc v\u1ecb th\u1ebf c\u1ee7a Vi\u1ec7t Nam n\u1eb1m trong nh\u00f3m 3 th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn nh\u1ea5t khu v\u1ef1c ASEAN, ch\u1ec9 \u0111\u1ee9ng sau hai th\u1ecb tr\u01b0\u1eddng t\u1ef7 d\u00e2n l\u00e0 Indonesia v\u00e0 qu\u1ed1c gia \u0111\u00f4ng d\u00e2n Philippines.<\/p><div><div><div><\/div><\/div><\/div><p>\u0110\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c c\u1ed9ng h\u01b0\u1edfng t\u1eeb xu h\u01b0\u1edbng s\u1ed1 h\u00f3a to\u00e0n c\u1ea7u. D\u1eef li\u1ec7u \u0111\u1ed1i chi\u1ebfu t\u1eeb C\u1ee5c Th\u1ed1ng k\u00ea D\u00e2n s\u1ed1 Hoa K\u1ef3 cho th\u1ea5y, ngay t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n, t\u1ef7 tr\u1ecdng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u0169ng \u0111ang li\u00ean t\u1ee5c l\u1ea5n l\u01b0\u1edbt b\u00e1n l\u1ebb v\u1eadt l\u00fd. Kh\u1ea3 n\u0103ng cung c\u1ea5p s\u1ef1 ti\u1ec7n l\u1ee3i t\u1ed1i \u0111a, ph\u00e1 v\u1ee1 r\u00e0o c\u1ea3n \u0111\u1ecba l\u00fd, t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u1eadn h\u00e0nh c\u1eeda h\u00e0ng, c\u00f9ng v\u1edbi vi\u1ec7c \u1ee9ng d\u1ee5ng linh ho\u1ea1t c\u00e1c ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n kh\u00f4ng ti\u1ec1n m\u1eb7t v\u00e0 t\u00edch h\u1ee3p c\u00e1c n\u1ec1n t\u1ea3ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI-powered conversational shopping) \u0111\u00e3 gi\u00fap c\u00e1c s\u00e0n E-commerce \u0111\u1ecbnh h\u00ecnh l\u1ea1i tri\u1ec7t \u0111\u1ec3 th\u00f3i quen ti\u00eau d\u00f9ng c\u1ed1t l\u00f5i c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t.<\/p><div><div><div><\/div><\/div><\/div><h3>K\u1ef7 nguy\u00ean Shoppertainment v\u00e0 S\u1ef1 Tr\u1ed7i D\u1eady Ngo\u1ea1n M\u1ee5c c\u1ee7a TikTok Shop<\/h3><p>M\u1ed9t cu\u1ed9c bi\u1ebfn \u0111\u1ed9ng mang t\u00ednh ki\u1ebfn t\u1ea1o th\u1ef1c s\u1ef1 trong c\u1ea5u tr\u00fac th\u1ecb ph\u1ea7n n\u1ec1n t\u1ea3ng s\u1ed1 \u0111\u00e3 di\u1ec5n ra v\u00e0o nh\u1eefng th\u00e1ng \u0111\u1ea7u n\u0103m 2026. S\u1ef1 ki\u1ec7n n\u1ec1n t\u1ea3ng gi\u1ea3i tr\u00ed k\u1ebft h\u1ee3p th\u01b0\u01a1ng m\u1ea1i TikTok Shop ch\u00ednh th\u1ee9c &#8220;v\u01b0\u1ee3t m\u1eb7t&#8221; Shopee &#8211; doanh nghi\u1ec7p \u0111\u00e3 gi\u1eef th\u1ebf \u0111\u1ed9c t\u00f4n v\u00e0 th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam trong nhi\u1ec1u n\u0103m qua &#8211; v\u00e0o \u0111\u00fang m\u00f9a mua s\u1eafm cao \u0111i\u1ec3m T\u1ebft Nguy\u00ean \u0111\u00e1n 2026 l\u00e0 minh ch\u1ee9ng s\u1eafc b\u00e9n nh\u1ea5t cho s\u1ee9c m\u1ea1nh v\u00f4 song c\u1ee7a Social Commerce.<\/p><div><div><div><\/div><\/div><\/div><p>D\u1eef li\u1ec7u khai th\u00e1c t\u1eeb c\u00e1c n\u1ec1n t\u1ea3ng th\u1ed1ng k\u00ea ch\u1ec9 ra m\u1ed9t s\u1ef1 thay \u0111\u1ed5i h\u00e0nh vi mua s\u1eafm v\u00f4 c\u00f9ng r\u00f5 r\u1ec7t. Nhu c\u1ea7u mua s\u1eafm c\u00e1c m\u1eb7t h\u00e0ng mang t\u00ednh v\u0103n h\u00f3a, truy\u1ec1n th\u1ed1ng v\u00e0 gi\u1ea3i tr\u00ed nh\u01b0 \u00e1o d\u00e0i T\u1ebft \u0111\u00e3 nhen nh\u00f3m t\u0103ng cao t\u1eeb th\u00e1ng 10 n\u0103m 2025, duy tr\u00ec m\u1ee9c nhi\u1ec7t trong su\u1ed1t th\u00e1ng 12, v\u00e0 b\u00f9ng n\u1ed5 l\u1eadp \u0111\u1ec9nh v\u00e0o th\u00e1ng 1 n\u0103m 2026. Ch\u1ec9 t\u00ednh ri\u00eang trong th\u00e1ng 1\/2026, n\u1ec1n t\u1ea3ng TikTok Shop \u0111\u00e3 ghi nh\u1eadn m\u1ed9t con s\u1ed1 kh\u1ed5ng l\u1ed3 v\u1edbi kho\u1ea3ng 2 tri\u1ec7u \u0111\u01a1n h\u00e0ng \u00e1o d\u00e0i \u0111\u01b0\u1ee3c giao d\u1ecbch th\u00e0nh c\u00f4ng, thi\u1ebft l\u1eadp m\u1ed9t k\u1ef7 l\u1ee5c v\u00f4 ti\u1ec1n kho\u00e1ng h\u1eadu v\u1ec1 m\u1ee9c s\u1ea3n l\u01b0\u1ee3ng ti\u00eau th\u1ee5 c\u1ee7a m\u1ed9t nh\u00f3m m\u1eb7t h\u00e0ng ng\u00e1ch ch\u1ec9 trong m\u1ed9t kho\u1ea3ng th\u1eddi gian c\u1ef1c ng\u1eafn. Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng Social Commerce t\u1ea1i Vi\u1ec7t Nam \u01b0\u1edbc t\u00ednh \u0111\u00e3 c\u00f3 quy m\u00f4 ch\u1ea1m m\u1ed1c 5 t\u1ef7 USD ngay t\u1eeb n\u0103m 2025 v\u00e0 \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd c\u00f2n t\u0103ng tr\u01b0\u1edfng phi m\u00e3 nh\u1edd v\u00e0o t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conversion rate) cao ch\u00f3t v\u00f3t t\u1eeb c\u00e1c phi\u00ean ph\u00e1t s\u00f3ng tr\u1ef1c ti\u1ebfp (livestream).<\/p><div><div><div><\/div><\/div><\/div><p>S\u1ef1 v\u01b0\u1ee3t l\u00ean c\u1ee7a TikTok Shop kh\u00f4ng ch\u1ec9 l\u00e0 s\u1ef1 thay \u0111\u1ed5i v\u1ecb tr\u00ed tr\u00ean b\u1ea3ng x\u1ebfp h\u1ea1ng, m\u00e0 n\u00f3 ph\u1ea3n \u00e1nh s\u1ef1 ra \u0111\u1eddi c\u1ee7a m\u1ed9t nguy\u00ean l\u00fd m\u1edbi trong t\u00e2m l\u00fd h\u1ecdc ti\u00eau d\u00f9ng: s\u1ef1 s\u1ee5p \u0111\u1ed5 c\u1ee7a m\u00f4 h\u00ecnh ph\u1ec5u mua s\u1eafm tuy\u1ebfn t\u00ednh truy\u1ec1n th\u1ed1ng (Traditional Purchasing Funnel). Kh\u00e1ch h\u00e0ng hi\u1ec7n \u0111\u1ea1i kh\u00f4ng c\u00f2n ki\u00ean nh\u1eabn \u0111i qua t\u1eebng b\u01b0\u1edbc m\u1ed9t c\u00e1ch tu\u1ea7n t\u1ef1 t\u1eeb Nh\u1eadn th\u1ee9c (Awareness), \u0111\u1ebfn C\u00e2n nh\u1eafc (Consideration), T\u00ecm ki\u1ebfm (Search) r\u1ed3i m\u1edbi ti\u1ebfn t\u1edbi Mua h\u00e0ng (Purchase) tr\u00ean m\u1ed9t giao di\u1ec7n s\u00e0n chuy\u00ean bi\u1ec7t. Thay v\u00e0o \u0111\u00f3, m\u00f4 h\u00ecnh &#8220;Shoppertainment&#8221; (Mua s\u1eafm k\u1ebft h\u1ee3p Gi\u1ea3i tr\u00ed) k\u00edch ho\u1ea1t tr\u1ef1c ti\u1ebfp \u0111i\u1ec3m ch\u1ea1m &#8220;\u00dd \u0111\u1ecbnh mua h\u00e0ng xung \u0111\u1ed9ng&#8221; (Impulse Purchase) ngay trong t\u00edch t\u1eafc khi ng\u01b0\u1eddi d\u00f9ng \u0111ang ti\u00eau th\u1ee5 n\u1ed9i dung gi\u1ea3i tr\u00ed. C\u00e1c video d\u1ea1ng ng\u1eafn thu\u1eadt to\u00e1n cao v\u00e0 c\u00e1c phi\u00ean livestream t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp s\u1edf h\u1eefu kh\u1ea3 n\u0103ng kh\u01a1i g\u1ee3i nhu c\u1ea7u (demand generation) m\u1ea1nh m\u1ebd h\u01a1n g\u1ea5p nhi\u1ec1u l\u1ea7n so v\u1edbi vi\u1ec7c th\u1ee5 \u0111\u1ed9ng ch\u1edd \u0111\u1ee3i kh\u00e1ch h\u00e0ng g\u00f5 t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm tr\u00ean thanh c\u00f4ng c\u1ee5 c\u1ee7a E-commerce truy\u1ec1n th\u1ed1ng.<\/p><h3>Ch\u1ea5n ch\u1ec9nh Ph\u00e1p l\u00fd v\u00e0 K\u1ef7 nguy\u00ean Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Xuy\u00ean bi\u00ean gi\u1edbi Minh b\u1ea1ch<\/h3><p>\u0110i k\u00e8m v\u1edbi s\u1ef1 b\u00f9ng n\u1ed5, r\u1ee7i ro v\u1ec1 h\u00e0ng gi\u1ea3, h\u00e0ng nh\u00e1i, tr\u1ed1n thu\u1ebf v\u00e0 vi ph\u1ea1m quy\u1ec1n l\u1ee3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1 c\u0169ng gia t\u0103ng t\u1ef7 l\u1ec7 thu\u1eadn. Do \u0111\u00f3, m\u1ed9t b\u01b0\u1edbc ngo\u1eb7t tr\u1ecdng \u0111\u1ea1i \u0111\u1ed1i v\u1edbi m\u00f4i tr\u01b0\u1eddng ph\u00e1p l\u00fd c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u0103m 2026 l\u00e0 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a h\u1ec7 th\u1ed1ng Lu\u1eadt Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed s\u1eeda \u0111\u1ed5i, d\u1ef1 ki\u1ebfn s\u1ebd ch\u00ednh th\u1ee9c c\u00f3 hi\u1ec7u l\u1ef1c thi h\u00e0nh k\u1ec3 t\u1eeb ng\u00e0y 1\/7\/2026. Khung ph\u00e1p l\u00fd mang t\u00ednh c\u00e1ch m\u1ea1ng n\u00e0y kh\u00f4ng ch\u1ec9 nh\u1eb1m th\u1eaft ch\u1eb7t c\u00e1c l\u1ed7 h\u1ed5ng qu\u1ea3n l\u00fd hi\u1ec7n h\u00e0nh m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng t\u1ea1o ra m\u1ed9t b\u1ec7 ph\u00f3ng ph\u00e1t tri\u1ec3n minh b\u1ea1ch, b\u1ec1n v\u1eefng cho to\u00e0n b\u1ed9 h\u1ec7 sinh th\u00e1i s\u1ed1 trong giai \u0111o\u1ea1n 2026\u20132030.<\/p><div><div><div><\/div><\/div><\/div><p>\u0110i\u1ec3m c\u1ed1t l\u00f5i v\u00e0 c\u1ee9ng r\u1eafn nh\u1ea5t c\u1ee7a \u0111\u1ea1o lu\u1eadt m\u1edbi l\u00e0 vi\u1ec7c t\u0103ng c\u01b0\u1eddng t\u1ed1i \u0111a tr\u00e1ch nhi\u1ec7m ph\u00e1p l\u00fd c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng xuy\u00ean bi\u00ean gi\u1edbi \u0111ang v\u1eadn h\u00e0nh t\u1ea1i Vi\u1ec7t Nam. C\u00e1c s\u00e0n giao d\u1ecbch b\u1eaft bu\u1ed9c ph\u1ea3i th\u1ef1c hi\u1ec7n vi\u1ec7c k\u1ebft n\u1ed1i k\u1ef9 thu\u1eadt API v\u00e0 b\u00e1o c\u00e1o d\u1eef li\u1ec7u giao d\u1ecbch \u0111\u1ecbnh k\u1ef3 th\u00f4ng qua m\u1ed9t h\u1ec7 th\u1ed1ng t\u1eadp trung l\u00e0 H\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed qu\u1ed1c gia. \u0110\u1eb7c bi\u1ec7t h\u01a1n, lu\u1eadt \u0111\u00e3 m\u1ea1nh tay b\u1ed5 sung c\u00e1c quy \u0111\u1ecbnh qu\u1ea3n l\u00fd kh\u1eaft khe nh\u1eafm th\u1eb3ng v\u00e0o nh\u1eefng m\u00f4 h\u00ecnh kinh doanh m\u1edbi n\u1ed5i nh\u01b0ng ph\u1ee9c t\u1ea1p nh\u01b0 livestream b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb li\u00ean k\u1ebft (affiliate marketing), \u00e1p d\u1ee5ng chung cho c\u1ea3 ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong n\u01b0\u1edbc l\u1eabn m\u1ea1ng l\u01b0\u1edbi xuy\u00ean bi\u00ean gi\u1edbi. Theo \u0111\u00f3, t\u1ea5t c\u1ea3 c\u00e1c ch\u1ee7 th\u1ec3 tham gia b\u00e1n h\u00e0ng v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m th\u00f4ng qua livestream \u0111\u1ec1u ph\u1ea3i th\u1ef1c hi\u1ec7n x\u00e1c th\u1ef1c danh t\u00ednh ch\u1ee7 th\u1ec3 (eKYC) m\u1ed9t c\u00e1ch ch\u1eb7t ch\u1ebd. H\u01a1n n\u1eefa, c\u00e1c n\u1ec1n t\u1ea3ng l\u01b0u tr\u1eef n\u1ed9i dung b\u1ecb b\u1eaft bu\u1ed9c ph\u1ea3i l\u01b0u tr\u1eef to\u00e0n b\u1ed9 d\u1eef li\u1ec7u h\u00ecnh \u1ea3nh, video v\u00e0 \u00e2m thanh c\u1ee7a c\u00e1c phi\u00ean ph\u00e1t s\u00f3ng b\u00e1n h\u00e0ng trong th\u1eddi gian t\u1ed1i thi\u1ec3u l\u00e0 m\u1ed9t n\u0103m \u0111\u1ec3 ph\u1ee5c v\u1ee5 c\u00f4ng t\u00e1c h\u1eadu ki\u1ec3m. Khi ph\u00e1t hi\u1ec7n b\u1ea5t k\u1ef3 d\u1ea5u hi\u1ec7u vi ph\u1ea1m n\u00e0o, c\u01a1 quan qu\u1ea3n l\u00fd nh\u00e0 n\u01b0\u1edbc hi\u1ec7n \u0111\u00e3 \u0111\u01b0\u1ee3c trao th\u1ea9m quy\u1ec1n t\u1ed1i th\u01b0\u1ee3ng \u0111\u1ec3 y\u00eau c\u1ea7u n\u1ec1n t\u1ea3ng d\u1eebng ph\u00e1t s\u00f3ng l\u1eadp t\u1ee9c, g\u1ee1 b\u1ecf n\u1ed9i dung, ch\u1eb7n lu\u1ed3ng ti\u1ec1n giao d\u1ecbch v\u00e0 cung c\u1ea5p th\u00f4ng tin ng\u01b0\u1eddi b\u00e1n.<\/p><div><div><div><\/div><\/div><\/div><p>X\u00e9t tr\u00ean l\u0103ng k\u00ednh kinh t\u1ebf h\u1ecdc v\u0129 m\u00f4, quy \u0111\u1ecbnh n\u00e0y trong ng\u1eafn h\u1ea1n s\u1ebd t\u1ea1o ra m\u1ed9t \u0111\u1ee3t thanh l\u1ecdc th\u1ecb tr\u01b0\u1eddng kh\u1ed1c li\u1ec7t (market consolidation) \u0111\u1ed1i v\u1edbi h\u00e0ng tr\u0103m ng\u00e0n nh\u00e0 b\u00e1n h\u00e0ng kh\u00f4ng ch\u00ednh quy, nh\u1eefng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung nh\u1ecf l\u1ebb chuy\u00ean b\u00e1n h\u00e0ng tr\u00f4i n\u1ed5i v\u00e0 c\u00e1c doanh nghi\u1ec7p thi\u1ebfu n\u0103ng l\u1ef1c tu\u00e2n th\u1ee7. M\u1eb7c d\u00f9 chi ph\u00ed v\u1eadn h\u00e0nh (compliance costs) c\u00f3 th\u1ec3 gia t\u0103ng, nh\u01b0ng \u0111\u1ed5i l\u1ea1i, n\u00f3 mang \u0111\u1ebfn m\u1ed9t s\u00e2n ch\u01a1i c\u00f4ng b\u1eb1ng (level playing field) cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u00e2n ph\u1ed1i h\u00e0ng ch\u00ednh h\u00e3ng, c\u00e1c t\u1eadp \u0111o\u00e0n s\u1ea3n xu\u1ea5t ti\u00eau d\u00f9ng l\u1edbn v\u00e0 c\u00e1c chu\u1ed7i b\u00e1n l\u1ebb chuy\u00ean nghi\u1ec7p. C\u00e1c chuy\u00ean gia th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang khuy\u1ebfn c\u00e1o c\u00e1c doanh nghi\u1ec7p l\u1edbn n\u00ean ch\u1ee7 \u0111\u1ed9ng n\u00e2ng c\u1ea5p h\u1ec7 th\u1ed1ng, \u1ee9ng d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng nh\u1eadn di\u1ec7n v\u00e0 r\u00e0 so\u00e1t vi ph\u1ea1m b\u1ea3n quy\u1ec1n s\u1ea3n ph\u1ea9m, \u0111\u1ed3ng th\u1eddi t\u1ed1i \u01b0u h\u00f3a m\u1ea1ng l\u01b0\u1edbi kho b\u00e3i (warehousing) v\u00e0 kh\u00e2u ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng ch\u1eb7ng cu\u1ed1i \u0111\u1ec3 \u0111\u00e1p \u1ee9ng chu\u1ea9n m\u1ef1c v\u1eadn h\u00e0nh m\u1edbi, bi\u1ebfn s\u1ef1 tu\u00e2n th\u1ee7 th\u00e0nh l\u1ee3i th\u1ebf c\u1ea1nh tranh d\u00e0i h\u1ea1n.<\/p><div><div><div><\/div><\/div><\/div><h2>Cu\u1ed9c C\u00e1ch m\u1ea1ng V\u1eadn h\u00e0nh v\u00e0 T\u00e1i thi\u1ebft Ki\u1ebfn tr\u00fac Chu\u1ed7i Cung \u1ee9ng B\u00e1n l\u1ebb 2026<\/h2><p>B\u00ean c\u1ea1nh s\u1ef1 gia t\u0103ng \u1ea5n t\u01b0\u1ee3ng v\u1ec1 m\u1eb7t quy m\u00f4 doanh thu, ng\u00e0nh b\u00e1n bu\u00f4n v\u00e0 b\u00e1n l\u1ebb Vi\u1ec7t Nam trong n\u0103m 2026 \u0111ang tr\u1ea3i qua m\u1ed9t cu\u1ed9c \u0111\u1ea1i tu ki\u1ebfn tr\u00fac v\u1eadn h\u00e0nh s\u00e2u r\u1ed9ng nh\u1ea5t l\u1ecbch s\u1eed, \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi hai l\u1ef1c l\u01b0\u1ee3ng bi\u1ebfn \u0111\u1ed5i ch\u00ednh: s\u1ef1 x\u00e2m nh\u1eadp s\u00e2u c\u1ee7a c\u00f4ng ngh\u1ec7 Tr\u00ed tu\u1ec7 Nh\u00e2n t\u1ea1o (AI) v\u00e0o t\u1eadn l\u00f5i c\u1ee7a chu\u1ed7i cung \u1ee9ng, v\u00e0 s\u1ef1 tr\u1ed7i d\u1eady mang t\u00ednh b\u1eaft bu\u1ed9c c\u1ee7a c\u00e1c ti\u00eau chu\u1ea9n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng (ESG) c\u00f9ng m\u1ea1ng l\u01b0\u1edbi logistics xanh.<\/p><h3>K\u1ef7 nguy\u00ean &#8220;Hyper-personalization&#8221; v\u00e0 AI trong Qu\u1ea3n tr\u1ecb Chu\u1ed7i Cung \u1ee9ng<\/h3><p>N\u0103m 2026 ch\u00ednh th\u1ee9c \u0111\u00e1nh d\u1ea5u s\u1ef1 c\u00e1o chung c\u1ee7a c\u00e1c ph\u01b0\u01a1ng ph\u00e1p d\u1ef1 b\u00e1o h\u00e0ng t\u1ed3n kho d\u1ef1a v\u00e0o kinh nghi\u1ec7m c\u1ea3m t\u00ednh ho\u1eb7c c\u00e1c thu\u1eadt to\u00e1n chu\u1ed7i th\u1eddi gian tuy\u1ebfn t\u00ednh truy\u1ec1n th\u1ed1ng. Ng\u00e0nh b\u00e1n l\u1ebb \u0111\u00e3 m\u1ea1nh m\u1ebd b\u01b0\u1edbc v\u00e0o k\u1ef7 nguy\u00ean &#8220;B\u00e1n l\u1ebb t\u00edch h\u1ee3p AI&#8221;, m\u1ed9t giai \u0111o\u1ea1n m\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o kh\u00f4ng ch\u1ec9 c\u00f2n l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 bi\u1ec3u di\u1ec5n b\u1ec1 n\u1ed5i t\u1ea1i giao di\u1ec7n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng (nh\u01b0 c\u00e1c chatbot t\u01b0 v\u1ea5n), m\u00e0 \u0111\u00e3 c\u1eafm r\u1ec5 s\u00e2u v\u00e0o c\u1ed1t l\u00f5i v\u1eadn h\u00e0nh c\u1ee7a h\u1ec7 th\u1ed1ng chu\u1ed7i cung \u1ee9ng ph\u1ee9c t\u1ea1p.<\/p><div><div><div><\/div><\/div><\/div><p>S\u1ee9c \u00e9p ngh\u1eb9t th\u1edf t\u1eeb vi\u1ec7c chi ph\u00ed thu\u00ea m\u1eb7t b\u1eb1ng th\u01b0\u01a1ng m\u1ea1i t\u0103ng cao, c\u00f9ng v\u1edbi chi ph\u00ed qu\u1ea3n l\u00fd kho b\u00e3i \u0111\u1eaft \u0111\u1ecf, \u0111\u00e3 bu\u1ed9c c\u00e1c \u00f4ng l\u1edbn trong ng\u00e0nh nh\u01b0 Masan (v\u1edbi chu\u1ed7i WinCommerce) hay Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng (v\u1edbi chu\u1ed7i B\u00e1ch H\u00f3a Xanh) ph\u1ea3i \u1ee9ng d\u1ee5ng h\u1ec7 th\u1ed1ng AI m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a bi\u00ean l\u1ee3i nhu\u1eadn m\u1ecfng manh. H\u1ec7 th\u1ed1ng AI th\u1ebf h\u1ec7 m\u1edbi c\u00f3 kh\u1ea3 n\u0103ng ti\u00eau h\u00f3a v\u00e0 ph\u00e2n t\u00edch h\u00e0ng ch\u1ee5c tri\u1ec7u \u0111i\u1ec3m d\u1eef li\u1ec7u theo th\u1eddi gian th\u1ef1c \u2014 t\u1eeb l\u1ecbch s\u1eed giao d\u1ecbch qu\u00e9t m\u00e3 v\u1ea1ch, d\u1eef li\u1ec7u nh\u00e2n kh\u1ea9u h\u1ecdc vi m\u00f4 t\u1ea1i t\u1eebng khu d\u00e2n c\u01b0, t\u00ecnh h\u00ecnh bi\u1ebfn \u0111\u1ed9ng th\u1eddi ti\u1ebft, cho \u0111\u1ebfn xu h\u01b0\u1edbng b\u00e0n lu\u1eadn t\u1eeb kh\u00f3a tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c r\u1ee7i ro \u0111\u1ee9t g\u00e3y kinh t\u1ebf v\u0129 m\u00f4. Nh\u1edd \u0111\u00f3, ch\u00fang t\u1ea1o ra c\u00e1c m\u00f4 h\u00ecnh d\u1ef1 b\u00e1o ch\u00ednh x\u00e1c tuy\u1ec7t \u0111\u1ed1i v\u1ec1 l\u01b0\u1ee3ng h\u00e0ng t\u1ed3n kho (inventory forecasting) xu\u1ed1ng t\u1eadn c\u1ea5p \u0111\u1ed9 t\u1eebng \u0111\u01a1n v\u1ecb l\u01b0u kho ri\u00eang bi\u1ec7t (SKU) t\u1ea1i m\u1ed7i \u0111i\u1ec3m b\u00e1n l\u1ebb quy m\u00f4 nh\u1ecf. Kh\u1ea3 n\u0103ng n\u00e0y cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p v\u1eadn h\u00e0nh chu\u1ed7i ph\u00e2n ph\u1ed1i ti\u1ebfn g\u1ea7n h\u01a1n bao gi\u1edd h\u1ebft t\u1edbi m\u00f4 h\u00ecnh t\u1ed3n kho tinh g\u1ecdn Just-In-Time (JIT), gi\u1ea3m thi\u1ec3u t\u1ed1i \u0111a t\u00ecnh tr\u1ea1ng \u1ee9 \u0111\u1ecdng v\u1ed1n l\u01b0u \u0111\u1ed9ng trong h\u1ec7 th\u1ed1ng nh\u00e0 kho, h\u1ea1n ch\u1ebf chi ph\u00ed h\u1ee7y b\u1ecf h\u00e0ng h\u00f3a do h\u1ebft h\u1ea1n s\u1eed d\u1ee5ng, v\u00e0 gia t\u0103ng t\u1ed1c \u0111\u1ed9 lu\u00e2n chuy\u1ec3n d\u00f2ng ti\u1ec1n.<\/p><div><div><div><\/div><\/div><\/div><p>H\u01a1n th\u1ebf n\u1eefa, AI \u0111\u00f3ng vai tr\u00f2 l\u00e0 l\u00f5i \u0111\u1ed9ng c\u01a1 cho m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c b\u00e1n l\u1ebb \u01b0u vi\u1ec7t mang t\u00ean &#8220;Si\u00eau c\u00e1 nh\u00e2n h\u00f3a&#8221; (Hyper-personalization). D\u1ef1a tr\u00ean h\u1ed3 s\u01a1 d\u1eef li\u1ec7u t\u1ed5ng h\u1ee3p v\u1ec1 h\u00e0nh vi v\u00e0 th\u00f3i quen mua s\u1eafm, c\u00e1c thu\u1eadt to\u00e1n h\u1ecdc m\u00e1y (machine learning) t\u1ef1 \u0111\u1ed9ng thi\u1ebft k\u1ebf, \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng (dynamic pricing) v\u00e0 ph\u00e2n ph\u1ed1i c\u00e1c g\u00f3i khuy\u1ebfn m\u00e3i \u0111\u1ed9c quy\u1ec1n, nh\u1eafm tr\u00fang \u0111\u00edch cho t\u1eebng c\u00e1 nh\u00e2n kh\u00e1ch h\u00e0ng ri\u00eang bi\u1ec7t th\u00f4ng qua c\u00e1c th\u00f4ng b\u00e1o tr\u00ean \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng. Chi\u1ebfn l\u01b0\u1ee3c tinh vi n\u00e0y kh\u00f4ng ch\u1ec9 k\u00edch th\u00edch nhu c\u1ea7u mua s\u1eafm b\u1eb1ng vi\u1ec7c t\u1ea1o ra c\u1ea3m gi\u00e1c &#8220;\u0111\u01b0\u1ee3c th\u1ea5u hi\u1ec3u&#8221; cho kh\u00e1ch h\u00e0ng, m\u00e0 quan tr\u1ecdng h\u01a1n, n\u00f3 b\u1ea3o v\u1ec7 m\u1ed9t c\u00e1ch ho\u00e0n h\u1ea3o bi\u00ean l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p. B\u1edfi l\u1ebd, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb gi\u1edd \u0111\u00e2y kh\u00f4ng c\u00f2n ph\u1ea3i hy sinh l\u1ee3i nhu\u1eadn th\u00f4ng qua vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 \u0111\u1ea1i tr\u00e0 tr\u00ean to\u00e0n h\u1ec7 th\u1ed1ng cho nh\u1eefng kh\u00e1ch h\u00e0ng v\u1ed1n d\u0129 s\u1eb5n s\u00e0ng mua s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c gi\u00e1 nguy\u00ean b\u1ea3n.<\/p><div><div><div><\/div><\/div><\/div><h3>B\u00e1n l\u1ebb Xanh, Ti\u00eau chu\u1ea9n ESG v\u00e0 \u0110\u1ecbnh h\u00ecnh H\u1ec7 th\u1ed1ng Logistics B\u1ec1n v\u1eefng<\/h3><p>M\u00f4i tr\u01b0\u1eddng v\u1eadn h\u00e0nh b\u00e1n l\u1ebb n\u0103m 2026 ch\u1ee9ng ki\u1ebfn s\u1ef1 chuy\u1ec3n m\u00ecnh nh\u1eadn th\u1ee9c mang t\u00ednh c\u00e1ch m\u1ea1ng c\u1ee7a c\u1ea3 ba t\u00e1c nh\u00e2n: c\u00e1c c\u01a1 quan l\u1eadp ph\u00e1p Nh\u00e0 n\u01b0\u1edbc, c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t ph\u00e2n ph\u1ed1i v\u00e0 h\u00e0ng ch\u1ee5c tri\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 v\u1ea5n \u0111\u1ec1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. Vi\u1ec7c Ch\u00ednh ph\u1ee7 ban h\u00e0nh Chi\u1ebfn l\u01b0\u1ee3c T\u0103ng tr\u01b0\u1edfng xanh qu\u1ed1c gia giai \u0111o\u1ea1n 2021-2030, v\u1edbi t\u1ea7m nh\u00ecn k\u00e9o d\u00e0i \u0111\u1ebfn n\u0103m 2050, \u0111\u00e3 ch\u00ednh th\u1ee9c t\u1ea1o ra m\u1ed9t \u00e1p l\u1ef1c h\u00e0nh lang ph\u00e1p l\u00fd kh\u1ed5ng l\u1ed3, bi\u1ebfn vi\u1ec7c tu\u00e2n th\u1ee7 c\u00e1c cam k\u1ebft xanh t\u1eeb m\u1ed9t ho\u1ea1t \u0111\u1ed9ng mang t\u00ednh ch\u1ea5t \u0111\u00e1nh b\u00f3ng truy\u1ec1n th\u00f4ng (greenwashing) th\u00e0nh m\u1ed9t b\u00e0i to\u00e1n s\u1ed1ng c\u00f2n mang t\u00ednh b\u1eaft bu\u1ed9c \u0111\u1ed1i v\u1edbi s\u1ef1 v\u1eadn h\u00e0nh c\u1ee7a to\u00e0n b\u1ed9 chu\u1ed7i cung \u1ee9ng.<\/p><div><div><div><\/div><\/div><\/div><p>S\u1ef1 n\u1ed9i lu\u1eadt h\u00f3a nghi\u00eam ng\u1eb7t c\u00e1c cam k\u1ebft gi\u1ea3m ph\u00e1t th\u1ea3i kh\u00ed nh\u00e0 k\u00ednh v\u00e0 h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau ph\u00e1t th\u1ea3i r\u00f2ng b\u1eb1ng kh\u00f4ng (Net Zero) bu\u1ed9c c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n, b\u00e1n l\u1ebb ph\u1ea3i th\u1ef1c hi\u1ec7n vi\u1ec7c soi x\u00e9t, \u0111\u00e1nh gi\u00e1 l\u1ea1i to\u00e0n b\u1ed9 v\u00f2ng \u0111\u1eddi c\u1ee7a s\u1ea3n ph\u1ea9m, k\u00e9o d\u00e0i t\u1eeb kh\u00e2u thu mua nguy\u00ean li\u1ec7u \u0111\u1ea7u v\u00e0o, quy tr\u00ecnh s\u1ea3n xu\u1ea5t, c\u00f4ng ngh\u1ec7 \u0111\u00f3ng g\u00f3i bao b\u00ec, cho \u0111\u1ebfn vi\u1ec7c thi\u1ebft k\u1ebf l\u1ea1i m\u1ea1ng l\u01b0\u1edbi logistics ph\u00e2n ph\u1ed1i. V\u1ec1 ph\u00eda c\u1ea7u, ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ebf h\u1ec7 m\u1edbi, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ec7p kh\u00e1ch h\u00e0ng Gen Z v\u00e0 Gen Alpha, \u0111ang ng\u00e0y c\u00e0ng th\u1ec3 hi\u1ec7n th\u00e1i \u0111\u1ed9 ti\u00eau d\u00f9ng v\u00f4 c\u00f9ng quy\u1ebft li\u1ec7t. H\u1ecd ki\u00ean quy\u1ebft \u01b0u ti\u00ean l\u1ef1a ch\u1ecdn v\u00e0 b\u1ecf phi\u1ebfu b\u1eb1ng ti\u1ec1n cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 cung c\u1ea5p ch\u1ee9ng ch\u1ec9 ngu\u1ed3n g\u1ed1c minh b\u1ea1ch, s\u1eed d\u1ee5ng bao b\u00ec v\u1eadt li\u1ec7u t\u00e1i ch\u1ebf sinh h\u1ecdc, v\u00e0 c\u00f4ng khai m\u1ee9c \u0111\u1ed9 ph\u00e1t th\u1ea3i carbon trong kh\u00e2u v\u1eadn chuy\u1ec3n. Y\u1ebfu t\u1ed1 xanh v\u00e0 b\u1ec1n v\u1eefng gi\u1edd \u0111\u00e2y kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf c\u1ed9ng th\u00eam, m\u00e0 ch\u00ednh th\u1ee9c l\u00e0 &#8220;gi\u1ea5y th\u00f4ng h\u00e0nh&#8221; ti\u00ean quy\u1ebft \u0111\u1ec3 m\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u00e2m nh\u1eadp v\u00e0 gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i gi\u00e0u ti\u1ec1m n\u0103ng.<\/p><div><div><div><\/div><\/div><\/div><p>Nh\u1ea1y b\u00e9n tr\u01b0\u1edbc s\u1ef1 thay \u0111\u1ed5i c\u1ee7a tr\u1ee5c gi\u00e1 tr\u1ecb n\u00e0y, c\u00e1c chu\u1ed7i si\u00eau th\u1ecb h\u00e0ng \u0111\u1ea7u \u0111ang t\u00edch c\u1ef1c m\u1edf r\u1ed9ng kh\u00f4ng gian tr\u01b0ng b\u00e0y cho d\u1ea3i s\u1ea3n ph\u1ea9m h\u1eefu c\u01a1 (organic) v\u00e0 c\u00e1c lo\u1ea1i h\u00e0ng h\u00f3a th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng. T\u01b0\u01a1ng t\u1ef1, c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn \u0111\u00e3 b\u1eaft \u0111\u1ea7u b\u1ed5 sung v\u00e0 \u01b0u ti\u00ean hi\u1ec3n th\u1ecb c\u00e1c b\u1ed9 l\u1ecdc t\u00ecm ki\u1ebfm d\u00e0nh ri\u00eang cho c\u00e1c s\u1ea3n ph\u1ea9m b\u1ec1n v\u1eefng, nh\u1eb1m \u0111i\u1ec1u h\u01b0\u1edbng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. V\u1ec1 kh\u00eda c\u1ea1nh x\u00e2y d\u1ef1ng h\u1ea1 t\u1ea7ng, c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 tr\u1ef1c ti\u1ebfp n\u01b0\u1edbc ngo\u00e0i (FDI) kh\u1ed5ng l\u1ed3, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1eeb d\u00f2ng v\u1ed1n ch\u1ea5t l\u01b0\u1ee3ng cao t\u1eadp trung v\u00e0o c\u00f4ng ngh\u1ec7 v\u00e0 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o, \u0111ang \u1ed3 \u1ea1t ch\u1ea3y v\u00e0o l\u0129nh v\u1ef1c logistics xanh, ph\u00e1t tri\u1ec3n n\u0103ng l\u01b0\u1ee3ng t\u00e1i t\u1ea1o, v\u00e0 qu\u1ea3n l\u00fd h\u1ec7 th\u1ed1ng kho b\u00e3i th\u00f4ng minh t\u1ea1i Vi\u1ec7t Nam. Vi\u1ec7c ph\u00e1t tri\u1ec3n m\u1ea1ng l\u01b0\u1edbi trung t\u00e2m ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng (Smart Fulfillment Centers) \u1ee9ng d\u1ee5ng t\u1ef1 \u0111\u1ed9ng h\u00f3a cao c\u1ea5p kh\u00f4ng ch\u1ec9 gi\u00fap gi\u1ea3m chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 v\u1eadn chuy\u1ec3n n\u1ed9i \u0111\u1ecba m\u00e0 c\u00f2n n\u00e2ng t\u1ea7m kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i, t\u00ednh linh ho\u1ea1t c\u1ee7a chu\u1ed7i cung \u1ee9ng Vi\u1ec7t Nam v\u00e0o h\u1ec7 th\u1ed1ng m\u1ea1ng l\u01b0\u1edbi th\u01b0\u01a1ng m\u1ea1i to\u00e0n c\u1ea7u. \u0110i\u1ec1u n\u00e0y ti\u1ebfp t\u1ee5c duy tr\u00ec v\u1ecb th\u1ebf v\u1eefng ch\u1eafc c\u1ee7a Vi\u1ec7t Nam nh\u01b0 m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn thu h\u00fat v\u1ed1n FDI h\u00e0ng \u0111\u1ea7u ch\u00e2u \u00c1 trong l\u0129nh v\u1ef1c ph\u00e2n ph\u1ed1i b\u00e1n l\u1ebb v\u00e0 s\u1ea3n xu\u1ea5t c\u00f4ng ngh\u1ec7 cao trong b\u1ed1i c\u1ea3nh chu\u1ed7i cung \u1ee9ng to\u00e0n c\u1ea7u \u0111ang \u0111\u01b0\u1ee3c t\u00e1i c\u1ea5u tr\u00fac m\u1ea1nh m\u1ebd. V\u1ec1 t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n, chi\u1ebfn l\u01b0\u1ee3c b\u1ec1n v\u1eefng c\u00f2n l\u00e0 c\u00f4ng c\u1ee5 s\u1eafc b\u00e9n gi\u00fap c\u00e1c nh\u00e0 b\u00e1n bu\u00f4n t\u1ed1i \u01b0u h\u00f3a v\u0129nh vi\u1ec5n chi ph\u00ed ti\u00eau th\u1ee5 n\u0103ng l\u01b0\u1ee3ng c\u1ee7a h\u1ec7 th\u1ed1ng \u0111i\u1ec3m b\u00e1n, \u0111\u1ed3ng th\u1eddi n\u00e9 tr\u00e1nh hi\u1ec7u qu\u1ea3 c\u00e1c r\u1ee7i ro ph\u00e1p l\u00fd t\u1eeb h\u00e0ng r\u00e0o thu\u1ebf carbon qu\u1ed1c t\u1ebf.<\/p><div><div><div><\/div><\/div><\/div><h2>\u0110\u1ed9t ph\u00e1 Chi\u1ebfn l\u01b0\u1ee3c Marketing 2026: T\u00edch h\u1ee3p \u0110a k\u00eanh, \u1ee8ng d\u1ee5ng AI v\u00e0 Khai ph\u00e1 N\u1ec1n kinh t\u1ebf S\u00e1ng t\u1ea1o<\/h2><p>S\u1ef1 ti\u1ebfn h\u00f3a v\u1ec1 h\u00e0nh vi ti\u00eau d\u00f9ng v\u00e0 s\u1ef1 s\u1ee5p \u0111\u1ed5 c\u1ee7a c\u00e1c \u0111\u01b0\u1eddng bi\u00ean gi\u1edbi gi\u1eefa kh\u00f4ng gian mua s\u1eafm v\u1eadt l\u00fd v\u00e0 tr\u1ea3i nghi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1 \u0111ang \u0111\u00f2i h\u1ecfi m\u1ed9t cu\u1ed9c l\u1ed9t x\u00e1c to\u00e0n di\u1ec7n, s\u00e2u s\u1eafc trong t\u01b0 duy Marketing c\u1ee7a ng\u00e0nh b\u00e1n bu\u00f4n v\u00e0 b\u00e1n l\u1ebb. K\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb n\u0103m 2026 kh\u00f4ng c\u00f2n ch\u1ed7 cho c\u00e1c chi\u1ebfn d\u1ecbch ph\u00e2n m\u1ea3nh \u0111\u01a1n l\u1ebb, m\u00e0 \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh ch\u1eb7t ch\u1ebd b\u1edfi c\u00e1c tr\u1ee5 c\u1ed9t c\u1ed1t l\u00f5i: V\u1eadn h\u00e0nh \u0110a k\u00eanh (Omnichannel) h\u1ee3p nh\u1ea5t tuy\u1ec7t \u0111\u1ed1i, Chuy\u1ec3n \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c T\u00ecm ki\u1ebfm, Khai th\u00e1c chi\u1ec1u s\u00e2u D\u1eef li\u1ec7u T\u1ed5ng h\u1ee3p, v\u00e0 t\u1ed1i \u01b0u h\u00f3a N\u1ec1n kinh t\u1ebf Ng\u01b0\u1eddi s\u00e1ng t\u1ea1o (Creator Economy) d\u1ef1a tr\u00ean t\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n.<\/p><div><div><div><\/div><\/div><\/div><h3>N\u1ec1n t\u1ea3ng B\u00e1n l\u1ebb \u0110a k\u00eanh (Omnichannel) Tr\u1edf th\u00e0nh Chu\u1ea9n m\u1ef1c V\u1eadn h\u00e0nh B\u1eaft bu\u1ed9c<\/h3><p>Sau giai \u0111o\u1ea1n th\u1eed nghi\u1ec7m ch\u1eafp v\u00e1 trong th\u1eddi k\u1ef3 \u0111\u1ea1i d\u1ecbch v\u00e0 b\u01b0\u1edbc v\u00e0o b\u1ed1i c\u1ea3nh c\u1ea1nh tranh sinh t\u1eed hi\u1ec7n t\u1ea1i, vi\u1ec7c tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c b\u00e1n l\u1ebb \u0111a k\u00eanh kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m mang t\u00ednh xu h\u01b0\u1edbng m\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh tr\u1edf th\u00e0nh h\u1ea1 t\u1ea7ng v\u1eadn h\u00e0nh s\u1ed1ng c\u00f2n c\u1ee7a m\u1ecdi nh\u00e0 b\u00e1n l\u1ebb khao kh\u00e1t duy tr\u00ec th\u1ecb ph\u1ea7n. Theo ph\u00e2n t\u00edch t\u1eeb b\u00e1o c\u00e1o chuy\u00ean s\u00e2u &#8220;Ng\u00e0nh b\u00e1n l\u1ebb Vi\u1ec7t Nam: M\u00f4 h\u00ecnh \u0111a k\u00eanh c\u1ea5t c\u00e1nh&#8221; do Deloitte Vi\u1ec7t Nam ph\u00e1t h\u00e0nh, th\u00f3i quen ti\u00eau d\u00f9ng tr\u00ean \u0111a n\u1ec1n t\u1ea3ng \u0111\u00e3 c\u1eafm r\u1ec5 v\u1eefng ch\u1eafc v\u00e0o t\u1eadp t\u00ednh mua s\u1eafm h\u00e0ng ng\u00e0y c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i c\u00e1c khu v\u1ef1c \u0111\u00f4 th\u1ecb.<\/p><div><div><div><\/div><\/div><\/div><p>H\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng \u0111i\u1ec3n h\u00ecnh trong n\u0103m 2026 v\u00f4 c\u00f9ng ph\u1ee9c t\u1ea1p v\u00e0 \u0111an xen. H\u1ecd c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c kh\u00e1m ph\u00e1, b\u1ecb thu h\u00fat b\u1edfi m\u1ed9t s\u1ea3n ph\u1ea9m qua video tr\u00ean TikTok, sau \u0111\u00f3 ti\u1ebfn h\u00e0nh t\u00ecm ki\u1ebfm th\u00f4ng tin \u0111\u00e1nh gi\u00e1 chuy\u00ean s\u00e2u tr\u00ean c\u00e1c c\u1ed9ng \u0111\u1ed3ng Facebook, ti\u1ebfp t\u1ee5c so s\u00e1nh th\u00f4ng s\u1ed1, gi\u00e1 c\u1ea3 tr\u00ean website ho\u1eb7c \u1ee9ng d\u1ee5ng \u0111\u1ed9c quy\u1ec1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u (first-party app), l\u01b0\u1edbt qua c\u1eeda h\u00e0ng v\u1eadt l\u00fd \u0111\u1ec3 tr\u1ef1c ti\u1ebfp c\u1ea7m n\u1eafm, th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m, nh\u01b0ng cu\u1ed1i c\u00f9ng l\u1ea1i ch\u1ecdn quy\u1ebft \u0111\u1ecbnh ch\u1ed1t \u0111\u01a1n th\u00f4ng qua m\u1ed9t n\u1ec1n t\u1ea3ng giao \u0111\u1ed3 \u0103n trung gian nh\u1eb1m t\u1eadn d\u1ee5ng t\u1ed1i \u0111a m\u00e3 khuy\u1ebfn m\u00e3i mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n.<\/p><div><div><div><\/div><\/div><\/div><p>\u0110\u1ec3 ph\u1ee5c v\u1ee5 \u0111\u01b0\u1ee3c h\u00e0nh tr\u00ecnh kh\u00f4ng tuy\u1ebfn t\u00ednh n\u00e0y, \u0111\u00f2i h\u1ecfi m\u1ed9t m\u00f4 h\u00ecnh \u0111a k\u00eanh to\u00e0n di\u1ec7n (Omnichannel Marketing) c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ea3m b\u1ea3o s\u1ef1 hi\u1ec7n di\u1ec7n \u0111\u1ed3ng nh\u1ea5t v\u00e0 nh\u1ea5t qu\u00e1n c\u1ee7a h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ecdi \u0111i\u1ec3m ch\u1ea1m. Kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng ch\u1ec9 ra r\u1eb1ng c\u00f3 t\u1edbi 74% doanh nghi\u1ec7p trong ng\u00e0nh \u0111ang x\u1ebfp vi\u1ec7c nghi\u00ean c\u1ee9u h\u00e0nh vi v\u00e0 s\u1edf th\u00edch kh\u00e1ch h\u00e0ng l\u00e0m n\u1ec1n t\u1ea3ng \u01b0u ti\u00ean tuy\u1ec7t \u0111\u1ed1i cho m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c Omnichannel. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb \u0111ang \u0111\u1ed5 ngu\u1ed3n v\u1ed1n \u0111\u1ea7u t\u01b0 kh\u1ed5ng l\u1ed3 nh\u1eb1m t\u00e1i c\u1ea5u tr\u00fac h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb d\u1eef li\u1ec7u trung t\u00e2m (Customer Data Platform &#8211; CDP), v\u1edbi m\u1ee5c ti\u00eau \u0111\u1ed3ng b\u1ed9 h\u00f3a d\u1eef li\u1ec7u t\u1ed3n kho, l\u1ecbch s\u1eed giao d\u1ecbch v\u00e0 t\u00edch l\u0169y \u0111i\u1ec3m th\u01b0\u1edfng th\u00e0nh vi\u00ean theo th\u1eddi gian th\u1ef1c t\u1ebf xuy\u00ean su\u1ed1t c\u00e1c k\u00eanh. Nh\u1eefng m\u00f4 h\u00ecnh giao nh\u1eadn linh ho\u1ea1t nh\u01b0 &#8220;Mua h\u00e0ng tr\u1ef1c tuy\u1ebfn, Nh\u1eadn t\u1ea1i c\u1eeda h\u00e0ng&#8221; (Buy Online, Pick Up In Store &#8211; BOPIS) hay t\u00ednh n\u0103ng mua s\u1eafm ch\u1ed1t \u0111\u01a1n t\u00edch h\u1ee3p tr\u1ef1c ti\u1ebfp ngay tr\u00ean lu\u1ed3ng ph\u00e1t s\u00f3ng livestream \u0111ang d\u1ea7n tr\u1edf th\u00e0nh c\u00e1c chu\u1ea9n m\u1ef1c t\u1ed1i thi\u1ec3u. C\u00e1c n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 qu\u1ea3n l\u00fd t\u1eadp trung nh\u01b0 Sapo Hub \u0111ang \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng v\u00f4 c\u00f9ng r\u1ed9ng r\u00e3i \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c nh\u00e3n h\u00e0ng thi\u1ebft l\u1eadp c\u00e1c chi\u1ebfn d\u1ecbch t\u00e1i k\u00edch ho\u1ea1t t\u1eadp kh\u00e1ch h\u00e0ng c\u0169 (retention marketing), bi\u1ebfn d\u1eef li\u1ec7u th\u00f4 th\u00e0nh c\u00e1c quy tr\u00ecnh nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng t\u1ef1 \u0111\u1ed9ng v\u00e0 xuy\u00ean su\u1ed1t v\u00f2ng \u0111\u1eddi. S\u1ef1 d\u1ecbch chuy\u1ec3n n\u00e0y c\u0169ng \u0111\u00e1nh d\u1ea5u \u01b0u th\u1ebf c\u1ea1nh tranh v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i v\u00e0 si\u00eau th\u1ecb c\u00f3 ngu\u1ed3n v\u1ed1n n\u01b0\u1edbc ngo\u00e0i (hi\u1ec7n \u0111ang chi\u1ebfm 4\/5 th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam), b\u1edfi h\u1ecd l\u00e0 nh\u1eefng \u0111\u01a1n v\u1ecb c\u00f3 kh\u1ea3 n\u0103ng tri\u1ec3n khai h\u1ec7 th\u1ed1ng Omnichannel b\u00e0i b\u1ea3n t\u1eeb t\u1eadp \u0111o\u00e0n m\u1eb9 v\u00e0 s\u1edf h\u1eefu ti\u1ec1m l\u1ef1c t\u00e0i ch\u00ednh m\u1ea1nh m\u1ebd \u0111\u1ec3 t\u00edch h\u1ee3p s\u00e2u v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 c\u1ee7a b\u00ean th\u1ee9 ba.<\/p><div><div><div><\/div><\/div><\/div><h3>Chuy\u1ec3n d\u1ecbch Ki\u1ebfn t\u1ea1o t\u1eeb SEO sang GEO v\u00e0 Quy\u1ec1n l\u1ef1c c\u1ee7a D\u1eef li\u1ec7u T\u1ed5ng h\u1ee3p (Synthetic Data)<\/h3><p>Theo b\u00e1o c\u00e1o d\u1ef1 ph\u00f3ng c\u00e1c xu h\u01b0\u1edbng Marketing to\u00e0n c\u1ea7u n\u0103m 2026 t\u1eeb t\u1ed5 ch\u1ee9c nghi\u00ean c\u1ee9u Kantar, s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a c\u00e1c m\u00f4 h\u00ecnh ng\u00f4n ng\u1eef l\u1edbn (LLM) v\u00e0 Generative AI \u0111ang t\u00e1i c\u1ea5u tr\u00fac l\u1ea1i ho\u00e0n to\u00e0n c\u01a1 ch\u1ebf t\u00ecm ki\u1ebfm v\u00e0 x\u1eed l\u00fd th\u00f4ng tin c\u1ee7a nh\u00e2n lo\u1ea1i. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng d\u1ef1a v\u00e0o c\u00e1c T\u00e1c nh\u00e2n Tr\u00ed tu\u1ec7 Nh\u00e2n t\u1ea1o (AI Agents) \u0111\u1ec3 \u1ee7y th\u00e1c v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a vi\u1ec7c \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh t\u00ecm ki\u1ebfm, so s\u00e1nh v\u00e0 mua s\u1eafm h\u00e0ng h\u00f3a. D\u1eef li\u1ec7u hi\u1ec7n t\u1ea1i t\u1ea1i Vi\u1ec7t Nam cho th\u1ea5y \u0111\u00e3 c\u00f3 kho\u1ea3ng 24% ng\u01b0\u1eddi d\u00f9ng AI b\u1eaft \u0111\u1ea7u xem v\u00e0 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o nh\u01b0 nh\u1eefng tr\u1ee3 l\u00fd mua s\u1eafm c\u00e1 nh\u00e2n, v\u00e0 kho\u1ea3ng 3\/4 ng\u01b0\u1eddi d\u00f9ng AI t\u00ecm ki\u1ebfm c\u00e1c \u0111\u1ec1 xu\u1ea5t t\u1eeb AI v\u1edbi t\u1ea7n su\u1ea5t h\u00e0ng tu\u1ea7n.<\/p><div><div><div><\/div><\/div><\/div><p>H\u1ec7 qu\u1ea3 tr\u1ef1c ti\u1ebfp c\u1ee7a s\u1ef1 thay \u0111\u1ed5i n\u00e0y l\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c T\u1ed1i \u01b0u h\u00f3a C\u00f4ng c\u1ee5 T\u00ecm ki\u1ebfm (SEO) truy\u1ec1n th\u1ed1ng d\u1ef1a tr\u00ean t\u1eeb kh\u00f3a \u0111ang d\u1ea7n m\u1ea5t \u0111i s\u1ee9c m\u1ea1nh thao t\u00fang. \u0110\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c chi\u1ebfm l\u0129nh t\u00e2m tr\u00ed (top-of-mind) trong k\u1ef7 nguy\u00ean c\u1ee7a c\u00e1c thu\u1eadt to\u00e1n ph\u1ee9c t\u1ea1p, c\u00e1c chuy\u00ean gia Marketer ng\u00e0nh b\u00e1n l\u1ebb t\u1ea1i Vi\u1ec7t Nam \u0111ang ti\u00ean phong th\u1ef1c hi\u1ec7n b\u01b0\u1edbc chuy\u1ec3n d\u1ecbch chi\u1ebfn l\u01b0\u1ee3c sang T\u1ed1i \u01b0u h\u00f3a C\u00f4ng c\u1ee5 T\u1ea1o l\u1eadp (Generative Engine Optimisation &#8211; GEO). M\u1ee5c ti\u00eau t\u1ed1i th\u01b0\u1ee3ng c\u1ee7a GEO kh\u00f4ng c\u00f2n l\u00e0 c\u1ed1 g\u1eafng nh\u1ed3i nh\u00e9t t\u1eeb kh\u00f3a \u0111\u1ec3 \u0111\u1ee9ng \u0111\u1ea7u danh s\u00e1ch h\u00e0ng tri\u1ec7u k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google, m\u00e0 l\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u1ea5u tr\u00fac d\u1eef li\u1ec7u, \u0111\u1ed9 uy t\u00edn c\u1ee7a n\u1ed9i dung sao cho c\u00e1c m\u00f4 h\u00ecnh AI ng\u00f4n ng\u1eef l\u1edbn (LLM) tr\u00edch d\u1eabn th\u00f4ng tin v\u00e0 \u0111\u1ec1 xu\u1ea5t tr\u1ef1c ti\u1ebfp th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd nh\u01b0 c\u00e2u tr\u1ea3 l\u1eddi ho\u00e0n h\u1ea3o, duy nh\u1ea5t v\u00e0 t\u1ed1t nh\u1ea5t cho truy v\u1ea5n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Tr\u00f2 ch\u01a1i marketing gi\u1edd \u0111\u00e2y \u0111\u00f2i h\u1ecfi th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i t\u1ea1o ra \u0111\u01b0\u1ee3c thi\u1ec7n c\u1ea3m (predispose) kh\u00f4ng ch\u1ec9 \u0111\u1ed1i v\u1edbi c\u1ea3m x\u00fac con ng\u01b0\u1eddi m\u00e0 c\u00f2n ph\u1ea3i &#8220;thuy\u1ebft ph\u1ee5c&#8221; \u0111\u01b0\u1ee3c t\u00ednh logic c\u1ee7a c\u00e1c thu\u1eadt to\u00e1n AI.<\/p><div><div><div><\/div><\/div><\/div><p>Song song v\u1edbi \u0111\u00f3, vi\u1ec7c khai th\u00e1c c\u00f4ng ngh\u1ec7 D\u1eef li\u1ec7u T\u1ed5ng h\u1ee3p (Synthetic Data) \u0111ang th\u1ef1c s\u1ef1 m\u1edf ra m\u1ed9t ch\u00e2n tr\u1eddi m\u1edbi cho c\u00f4ng t\u00e1c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb. Thay v\u00ec ph\u1ea3i v\u1eadt l\u1ed9n v\u1edbi c\u00e1c gi\u1edbi h\u1ea1n v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0, Marketer n\u0103m 2026 s\u1eed d\u1ee5ng s\u1ee9c m\u1ea1nh t\u00ednh to\u00e1n c\u1ee7a AI \u0111\u1ec3 t\u1ea1o ra c\u00e1c t\u1eadp d\u1eef li\u1ec7u gi\u1ea3 l\u1eadp v\u00e0 c\u00e1c b\u1ea3n sao k\u1ef9 thu\u1eadt s\u1ed1 (Digital Twins) c\u1ee7a t\u1ec7p kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau. C\u00e1c m\u00f4 h\u00ecnh n\u00e0y c\u00f3 kh\u1ea3 n\u0103ng m\u00f4 ph\u1ecfng l\u1ea1i h\u00e0nh vi ti\u00eau d\u00f9ng, th\u00f3i quen ph\u1ea3n \u1ee9ng tr\u01b0\u1edbc gi\u00e1 c\u1ea3 v\u1edbi \u0111\u1ed9 ch\u00ednh x\u00e1c kinh ng\u1ea1c l\u00ean t\u1edbi 94-95% so v\u1edbi t\u1eadp d\u1eef li\u1ec7u g\u1ed1c. B\u01b0\u1edbc \u0111\u1ed9t ph\u00e1 c\u00f4ng ngh\u1ec7 n\u00e0y gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh d\u1ea1n th\u1eed nghi\u1ec7m c\u00e1c th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o r\u1ee7i ro cao, c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 m\u1edbi ho\u1eb7c thay \u0111\u1ed5i bao b\u00ec s\u1ea3n ph\u1ea9m m\u00e0 kh\u00f4ng h\u1ec1 t\u1ed1n k\u00e9m h\u00e0ng tri\u1ec7u \u0111\u00f4 la cho c\u00e1c chi\u1ebfn d\u1ecbch kh\u1ea3o s\u00e1t th\u1ef1c \u0111\u1ecba, \u0111\u1ed3ng th\u1eddi mi\u1ec5n nhi\u1ec5m tuy\u1ec7t \u0111\u1ed1i tr\u01b0\u1edbc c\u00e1c r\u1ee7i ro ph\u00e1p l\u00fd li\u00ean quan \u0111\u1ebfn vi\u1ec7c r\u00f2 r\u1ec9 ho\u1eb7c vi ph\u1ea1m \u0111\u1ea1o lu\u1eadt b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u c\u00e1 nh\u00e2n (data privacy compliance).<\/p><div><div><div><\/div><\/div><\/div><h3>M\u1ea1ng l\u01b0\u1edbi Truy\u1ec1n th\u00f4ng B\u00e1n l\u1ebb (RMNs) v\u00e0 K\u1ef7 nguy\u00ean Tr\u00ed tu\u1ec7 S\u00e1ng t\u1ea1o<\/h3><p>M\u1ed9t &#8220;m\u1ecf v\u00e0ng&#8221; m\u1edbi \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i d\u00f2ng ch\u1ea3y ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o c\u1ee7a ng\u00e0nh b\u00e1n bu\u00f4n v\u00e0 b\u00e1n l\u1ebb l\u00e0 s\u1ef1 l\u00ean ng\u00f4i c\u1ee7a M\u1ea1ng l\u01b0\u1edbi Truy\u1ec1n th\u00f4ng B\u00e1n l\u1ebb (Retail Media Networks &#8211; RMNs). \u0110\u1ed1i m\u1eb7t v\u1edbi t\u01b0\u01a1ng lai khi d\u1eef li\u1ec7u theo d\u00f5i c\u1ee7a b\u00ean th\u1ee9 ba (third-party cookies) \u0111ang d\u1ea7n b\u1ecb c\u00e1c h\u1ec7 \u0111i\u1ec1u h\u00e0nh v\u00e0 tr\u00ecnh duy\u1ec7t khai t\u1eed, c\u00e1c \u0111\u1ea1i si\u00eau th\u1ecb, chu\u1ed7i c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i \u0111a k\u00eanh v\u00e0 c\u00e1c s\u00e0n e-commerce l\u1edbn \u0111ang t\u1ef1 chuy\u1ec3n \u0111\u1ed5i b\u1ea3n th\u00e2n tr\u1edf th\u00e0nh c\u00e1c c\u00f4ng ty qu\u1ea3ng c\u00e1o quy\u1ec1n l\u1ef1c. B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng ngu\u1ed3n d\u1eef li\u1ec7u giao d\u1ecbch tr\u1ef1c ti\u1ebfp v\u00f4 gi\u00e1 v\u00e0 \u0111\u1ed9 ch\u00ednh x\u00e1c cao c\u1ee7a ch\u00ednh kh\u00e1ch h\u00e0ng m\u00ecnh (first-party data), c\u00e1c nh\u00e0 b\u00e1n l\u1ebb n\u00e0y cung c\u1ea5p kh\u00f4ng gian ch\u1ea1y qu\u1ea3ng c\u00e1o cho c\u00e1c nh\u00e3n h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG) ngay t\u1ea1i \u0111i\u1ec3m b\u00e1n k\u1ef9 thu\u1eadt s\u1ed1. K\u1ebft qu\u1ea3 \u0111o l\u01b0\u1eddng cho th\u1ea5y RMNs mang l\u1ea1i hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i \u0111\u01a1n h\u00e0ng cao g\u1ea5p 1,8 l\u1ea7n so v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o Digital th\u00f4ng th\u01b0\u1eddng. T\u00ednh hi\u1ec7u qu\u1ea3 h\u1ea5p d\u1eabn \u0111\u1ebfn m\u1ee9c c\u00f3 t\u1edbi 35% Marketer to\u00e0n c\u1ea7u d\u1ef1 \u0111\u1ecbnh s\u1ebd m\u1ea1nh tay d\u1ecbch chuy\u1ec3n ng\u00e2n s\u00e1ch t\u1eeb c\u00e1c k\u00eanh truy\u1ec1n th\u1ed1ng sang \u0111\u1ea7u t\u01b0 tr\u1ef1c ti\u1ebfp v\u00e0o RMNs trong su\u1ed1t n\u0103m 2026.<\/p><div><div><div><\/div><\/div><\/div><p>H\u01a1n n\u1eefa, quy tr\u00ecnh s\u00e1ng t\u1ea1o qu\u1ea3ng c\u00e1o c\u0169ng \u0111ang b\u01b0\u1edbc v\u00e0o m\u1ed9t giai \u0111o\u1ea1n m\u1edbi g\u1ecdi l\u00e0 &#8220;tr\u00ed tu\u1ec7 s\u00e1ng t\u1ea1o&#8221;. Thay v\u00ec ph\u1ea3i s\u1ea3n xu\u1ea5t h\u00e0ng lo\u1ea1t phi\u00ean b\u1ea3n v\u00e0 ti\u1ebfn h\u00e0nh t\u1ed1i \u01b0u h\u00f3a th\u1ee7 c\u00f4ng th\u00f4ng qua ph\u01b0\u01a1ng ph\u00e1p th\u1eed nghi\u1ec7m A\/B testing t\u1ed1n th\u1eddi gian, hi\u1ec7n c\u00f3 t\u1edbi 75% Marketer to\u00e0n c\u1ea7u \u0111ang \u1ee9ng d\u1ee5ng c\u00e1c h\u1ec7 th\u1ed1ng AI \u0111\u1ec3 ph\u00e2n t\u00edch s\u1eafc th\u00e1i bi\u1ec3u c\u1ea3m, \u0111\u00e1nh gi\u00e1 v\u00e0 d\u1ef1 \u0111o\u00e1n ch\u00ednh x\u00e1c xem li\u1ec7u m\u1ed9t h\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o hay m\u1ed9t \u0111o\u1ea1n video c\u00f3 \u0111\u1ee7 s\u1ee9c kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi xem v\u00e0 t\u00e1c \u0111\u1ed9ng thay \u0111\u1ed5i \u00fd \u0111\u1ecbnh mua h\u00e0ng theo th\u1eddi gian th\u1ef1c (real-time prediction) hay kh\u00f4ng tr\u01b0\u1edbc khi ch\u00ednh th\u1ee9c vung ti\u1ec1n ch\u1ea1y chi\u1ebfn d\u1ecbch.<\/p><div><div><div><\/div><\/div><\/div><h3>N\u1ec1n Kinh t\u1ebf S\u00e1ng t\u1ea1o (Creator Economy) v\u00e0 Chi\u1ebfn l\u01b0\u1ee3c C\u1ed9ng \u0111\u1ed3ng Vi m\u00f4 (Micro-Community)<\/h3><p>Vai tr\u00f2 c\u1ee7a nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng (Influencers) v\u00e0 nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung (Creators) trong h\u1ec7 sinh th\u00e1i b\u00e1n l\u1ebb 2026 \u0111\u00e3 b\u01b0\u1edbc sang m\u1ed9t ch\u01b0\u01a1ng ho\u00e0n to\u00e0n kh\u00e1c mang t\u00ednh th\u1ef1c d\u1ee5ng cao \u0111\u1ed9. K\u1ef7 nguy\u00ean c\u1ee7a vi\u1ec7c chi ti\u1ec1n t\u1ef7 cho c\u00e1c ch\u1ec9 s\u1ed1 ph\u00f9 phi\u1ebfm (vanity metrics) nh\u01b0 l\u01b0\u1ee3t th\u00edch (likes), l\u01b0\u1ee3t xem (views) hay l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i \u1ea3o \u0111\u00e3 ch\u00ednh th\u1ee9c ch\u1ea5m d\u1ee9t. Kh\u1ea3o s\u00e1t th\u1ef1c \u0111\u1ecba ch\u1ec9 ra r\u1eb1ng c\u00f3 t\u1edbi 61% Marketer quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 ng\u00e2n s\u00e1ch v\u00e0o n\u1ed9i dung c\u1ee7a Creator d\u1ef1a tr\u00ean th\u01b0\u1edbc \u0111o c\u1ed1t l\u00f5i l\u00e0 T\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n (ROI) th\u1ef1c t\u1ebf, s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng \u0111\u01b0\u1ee3c ch\u1ed1t v\u00e0 kh\u1ea3 n\u0103ng \u0111\u00f3ng g\u00f3p v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u d\u00e0i h\u1ea1n. \u0110\u1ec3 th\u00e0nh c\u00f4ng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb l\u1edbn \u0111ang h\u1ecdc c\u00e1ch t\u1eeb b\u1ecf quy\u1ec1n ki\u1ec3m so\u00e1t th\u00f4ng \u0111i\u1ec7p m\u1ed9t chi\u1ec1u v\u00e0 \u0111\u1ed9c \u0111o\u00e1n, ti\u1ebfn t\u1edbi t\u01b0 duy &#8220;\u0111\u1ed3ng s\u00e1ng t\u1ea1o&#8221; (co-creation) c\u00f9ng c\u00e1c Creator. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u1ea3m b\u1ea3o th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch ch\u00e2n th\u1ef1c, t\u1ef1 nhi\u00ean v\u00e0 c\u00f3 t\u00ednh h\u00f2a nh\u1eadp v\u0103n h\u00f3a s\u00e2u s\u1eafc v\u1edbi t\u1eebng t\u1ec7p ng\u01b0\u1eddi theo d\u00f5i ri\u00eang bi\u1ec7t.<\/p><div><div><div><\/div><\/div><\/div><p>Th\u00eam v\u00e0o \u0111\u00f3, vi\u1ec7c th\u00e2m nh\u1eadp v\u00e0 khai th\u00e1c s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c C\u1ed9ng \u0111\u1ed3ng vi m\u00f4 (Micro-community) \u0111ang tr\u1edf th\u00e0nh m\u1ed9t v\u0169 kh\u00ed b\u00ed m\u1eadt mang t\u00ednh s\u00e1t th\u01b0\u01a1ng cao. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y nay \u0111ang r\u01a1i v\u00e0o tr\u1ea1ng th\u00e1i ki\u1ec7t qu\u1ec7 v\u00e0 m\u1ec7t m\u1ecfi v\u1edbi c\u00e1c th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o \u0111\u1ea1i tr\u00e0 d\u1ed9i bom t\u1eeb c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang. H\u1ecd c\u00f3 xu h\u01b0\u1edbng thu m\u00ecnh v\u00e0 t\u00ecm ki\u1ebfm s\u1ef1 tin c\u1eady t\u1eeb c\u00e1c h\u1ed9i nh\u00f3m nh\u1ecf, nh\u1eefng di\u1ec5n \u0111\u00e0n kh\u00e9p k\u00edn n\u01a1i c\u00e1c th\u00e0nh vi\u00ean chia s\u1ebb chung m\u1ed9t s\u1edf th\u00edch ng\u00e1ch ho\u1eb7c m\u1ed9t m\u1ed1i quan t\u00e2m \u0111\u1eb7c th\u00f9. D\u1eef li\u1ec7u ph\u00e2n t\u00edch x\u00e3 h\u1ed9i h\u1ecdc ch\u1ec9 ra r\u1eb1ng c\u00f3 g\u1ea7n 40% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1eb7t ni\u1ec1m tin v\u00e0o c\u00e1c l\u1eddi gi\u1edbi thi\u1ec7u, \u0111\u1ec1 xu\u1ea5t mua s\u1eafm t\u1eeb nh\u1eefng th\u00e0nh vi\u00ean trong c\u00e1c micro-community v\u1edbi m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng nh\u01b0 l\u1eddi khuy\u00ean t\u1eeb gia \u0111\u00ecnh v\u00e0 nh\u1eefng ng\u01b0\u1eddi b\u1ea1n th\u00e2n thi\u1ebft nh\u1ea5t. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u tinh t\u1ebf, bi\u1ebft c\u00e1ch l\u1ed3ng gh\u00e9p s\u1ea3n ph\u1ea9m v\u00e0 t\u00e0i tr\u1ee3 cho kh\u00f4ng gian c\u1ee7a c\u00e1c nh\u00f3m c\u1ed9ng \u0111\u1ed3ng n\u00e0y c\u00f3 kh\u1ea3 n\u0103ng th\u00fac \u0111\u1ea9y t\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n (ROI) t\u0103ng th\u00eam t\u1edbi 25%, ch\u1ee7 y\u1ebfu nh\u1edd v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c s\u1ef1 g\u1eafn k\u1ebft h\u1eefu c\u01a1, gi\u1ea3m thi\u1ec3u t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf v\u00e0 thi\u1ebft l\u1eadp m\u1ed9t \u0111\u1ed9 trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u v\u01b0\u1ee3t tr\u1ed9i.<\/p><div><div><div><\/div><\/div><\/div><h2>\u0110\u1ed9ng l\u1ef1c Ti\u00eau d\u00f9ng X\u00e3 h\u1ed9i h\u1ecdc v\u00e0 Hi\u1ec7n t\u01b0\u1ee3ng T\u00e1i c\u1ea5u tr\u00fac Nh\u00e2n kh\u1ea9u h\u1ecdc B\u00e1n l\u1ebb<\/h2><p>\u0110\u1eb1ng sau c\u00e1c bi\u1ec3u \u0111\u1ed3 t\u0103ng tr\u01b0\u1edfng v\u00e0 nh\u1eefng con s\u1ed1 doanh thu h\u00e0ng ch\u1ee5c t\u1ef7 \u0111\u00f4 la l\u00e0 nh\u1eefng bi\u1ebfn chuy\u1ec3n v\u00f4 c\u00f9ng s\u00e2u s\u1eafc v\u1ec1 m\u1eb7t x\u00e3 h\u1ed9i h\u1ecdc ti\u00eau d\u00f9ng. V\u1edbi m\u1ed9t c\u1ea5u tr\u00fac d\u00e2n s\u1ed1 v\u00e0ng c\u00f3 quy m\u00f4 h\u01a1n 100 tri\u1ec7u ng\u01b0\u1eddi, \u0111\u1eb7c tr\u01b0ng b\u1edfi t\u1ef7 l\u1ec7 d\u00e2n s\u1ed1 trong \u0111\u1ed9 tu\u1ed5i lao \u0111\u1ed9ng v\u00e0 th\u1ebf h\u1ec7 tr\u1ebb chi\u1ebfm \u01b0u th\u1ebf tuy\u1ec7t \u0111\u1ed1i, k\u1ebft h\u1ee3p v\u1edbi t\u1ed1c \u0111\u1ed9 ti\u1ebfn tr\u00ecnh \u0111\u00f4 th\u1ecb h\u00f3a di\u1ec5n ra c\u1ef1c k\u1ef3 nhanh ch\u00f3ng, Vi\u1ec7t Nam ti\u1ebfp t\u1ee5c duy tr\u00ec v\u00e0 c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng v\u00e0 b\u00e1n l\u1ebb n\u1ed9i \u0111\u1ecba h\u1ea5p d\u1eabn b\u1eadc nh\u1ea5t tr\u00ean b\u1ea3n \u0111\u1ed3 \u0111\u1ea7u t\u01b0 to\u00e0n c\u1ea7u.<\/p><div><div><div><\/div><\/div><\/div><h3>S\u1ef1 Chi ph\u1ed1i C\u1ed1t l\u00f5i c\u1ee7a Th\u1ebf h\u1ec7 Gen Z, Millennials v\u00e0 Tr\u00e0o l\u01b0u B\u00e1n l\u1ebb Tr\u1ea3i nghi\u1ec7m<\/h3><p>B\u01b0\u1edbc sang n\u0103m 2026, th\u1ebf h\u1ec7 Millennials v\u00e0 th\u1ebf h\u1ec7 Z (Gen Z) \u0111\u00e3 kh\u00f4ng c\u00f2n l\u00e0 l\u1ef1c l\u01b0\u1ee3ng ti\u00eau d\u00f9ng ti\u1ec1m n\u0103ng c\u1ee7a t\u01b0\u01a1ng lai, m\u00e0 ch\u00ednh th\u1ee9c ti\u1ebfp qu\u1ea3n vai tr\u00f2 l\u00e0 l\u1ef1c l\u01b0\u1ee3ng chi ti\u00eau ch\u1ee7 \u0111\u1ea1o \u0111\u1ecbnh h\u00ecnh to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng. Th\u1ed1ng k\u00ea l\u01b0u l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng cho th\u1ea5y nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc n\u00e0y hi\u1ec7n \u0111ang chi\u1ebfm t\u1eeb 60% \u0111\u1ebfn 70% t\u1ed5ng l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u1ed5 v\u1ec1 c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i l\u1edbn t\u1ea1i c\u00e1c khu v\u1ef1c \u0111\u00f4 th\u1ecb. S\u1ef1 chuy\u1ec3n giao quy\u1ec1n l\u1ef1c ti\u00eau d\u00f9ng gi\u1eefa c\u00e1c th\u1ebf h\u1ec7 n\u00e0y \u0111ang k\u00e9o theo m\u1ed9t s\u1ef1 thay \u0111\u1ed5i mang t\u00ednh tri\u1ec7t \u0111\u1ec3 v\u1ec1 m\u1eb7t kh\u00e1i ni\u1ec7m v\u00e0 \u0111\u1ecbnh ngh\u0129a th\u1ebf n\u00e0o l\u00e0 m\u1ed9t kh\u00f4ng gian b\u00e1n l\u1ebb.<\/p><div><div><div><\/div><\/div><\/div><p>\u0110\u1ed1i v\u1edbi nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb tu\u1ed5i n\u00e0y, trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i hay chu\u1ed7i c\u1eeda h\u00e0ng v\u1eadt l\u00fd kh\u00f4ng c\u00f2n \u0111\u01a1n thu\u1ea7n \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn l\u00e0 &#8220;c\u00e1c tr\u1ea1m ph\u00e2n ph\u1ed1i h\u00e0ng h\u00f3a&#8221; (transactional spaces) \u2013 n\u01a1i h\u1ecd \u0111\u1ebfn ch\u1ec9 \u0111\u1ec3 nh\u1eb7t \u0111\u1ed3 v\u00e0 thanh to\u00e1n. H\u1ecd \u0111\u00f2i h\u1ecfi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb ph\u1ea3i t\u00e1i thi\u1ebft k\u1ebf c\u1eeda h\u00e0ng th\u00e0nh m\u1ed9t trung t\u00e2m &#8220;b\u00e1n l\u1ebb tr\u1ea3i nghi\u1ec7m&#8221; (experiential retail). \u0110\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t kh\u00f4ng gian ki\u1ebfn tr\u00fac ph\u1ee9c h\u1ee3p giao thoa gi\u1eefa v\u0103n h\u00f3a, ngh\u1ec7 thu\u1eadt s\u1eafp \u0111\u1eb7t, c\u00f4ng ngh\u1ec7 t\u01b0\u01a1ng t\u00e1c, tr\u1ea3i nghi\u1ec7m \u1ea9m th\u1ef1c \u0111a d\u1ea1ng, gi\u00e1o d\u1ee5c, gi\u1ea3i tr\u00ed v\u00e0 sinh ho\u1ea1t c\u1ed9ng \u0111\u1ed3ng. Ph\u1ea3n \u1ee9ng tr\u01b0\u1edbc \u00e1p l\u1ef1c n\u00e0y, c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n b\u1ea5t \u0111\u1ed9ng s\u1ea3n th\u01b0\u01a1ng m\u1ea1i v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u (c\u1ea3 n\u1ed9i \u0111\u1ecba l\u1eabn qu\u1ed1c t\u1ebf) \u0111ang r\u00e1o ri\u1ebft \u0111\u1ed5 ti\u1ec1n \u0111\u1ecbnh v\u1ecb l\u1ea1i kh\u00f4ng gian v\u1eadt l\u00fd c\u1ee7a m\u00ecnh. M\u1ee5c \u0111\u00edch t\u1ed1i th\u01b0\u1ee3ng l\u00e0 t\u1ea1o ra nh\u1eefng \u0111i\u1ec3m ch\u1ea1m mang t\u00ednh ch\u1ea5t &#8220;Instagrammable&#8221; (nh\u1eefng g\u00f3c ki\u1ebfn tr\u00fac \u0111\u1ed9c \u0111\u00e1o, c\u00f3 t\u00ednh th\u1ea9m m\u1ef9 cao, th\u00f4i th\u00fac ng\u01b0\u1eddi d\u00f9ng ch\u1ee5p \u1ea3nh v\u00e0 chia s\u1ebb mi\u1ec5n ph\u00ed tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i) nh\u1eb1m thu h\u00fat s\u1ef1 ch\u00fa \u00fd, l\u00f4i k\u00e9o v\u00e0 n\u00edu ch\u00e2n t\u1ec7p kh\u00e1ch h\u00e0ng tr\u1ebb \u1edf l\u1ea1i kh\u00f4ng gian b\u00e1n l\u1ebb l\u00e2u nh\u1ea5t c\u00f3 th\u1ec3.<\/p><div><div><div><\/div><\/div><\/div><h3>Hi\u1ec7n t\u01b0\u1ee3ng &#8220;Treatonomics&#8221; v\u00e0 H\u00e0nh vi Chi ti\u00eau B\u00f9 \u0111\u1eafp \u0110\u1eadm ch\u1ea5t T\u00e2m l\u00fd h\u1ecdc<\/h3><p>Kh\u00eda c\u1ea1nh t\u00e2m l\u00fd h\u1ecdc h\u00e0nh vi quan tr\u1ecdng v\u00e0 th\u00fa v\u1ecb nh\u1ea5t \u0111\u1ecbnh h\u00ecnh quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t trong n\u0103m 2026 \u0111\u01b0\u1ee3c gi\u1edbi ph\u00e2n t\u00edch \u0111\u1ecbnh danh l\u00e0 hi\u1ec7n t\u01b0\u1ee3ng &#8220;Treatonomics&#8221; (V\u0103n h\u00f3a t\u1ef1 th\u01b0\u1edfng hay n\u1ec1n Kinh t\u1ebf h\u1ecdc c\u1ee7a s\u1ef1 chi\u1ec1u chu\u1ed9ng b\u1ea3n th\u00e2n). M\u1eb7c d\u00f9 b\u1ed1i c\u1ea3nh kinh t\u1ebf v\u0129 m\u00f4 to\u00e0n c\u1ea7u v\u1eabn ti\u1ec1m \u1ea9n nhi\u1ec1u bi\u1ebfn s\u1ed1 b\u1ea5t \u1ed5n, v\u00e0 c\u00e1c kho\u1ea3n t\u00edn d\u1ee5ng kh\u1ed5ng l\u1ed3 ph\u1ee5c v\u1ee5 cho vi\u1ec7c mua nh\u00e0 \u1edf d\u00e2n d\u1ee5ng hay mua xe h\u01a1i \u0111ang b\u1ecb th\u1eaft ch\u1eb7t do chu k\u1ef3 thanh l\u1ecdc th\u1ecb tr\u01b0\u1eddng v\u1ed1n, ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam l\u1ea1i kh\u00f4ng h\u1ec1 ph\u1ea3n \u1ee9ng b\u1eb1ng c\u00e1ch c\u1eaft gi\u1ea3m chi ti\u00eau m\u1ed9t c\u00e1ch c\u1ef1c \u0111oan hay kh\u1eafc kh\u1ed5.<\/p><div><div><div><\/div><\/div><\/div><p>Thay v\u00e0o \u0111\u00f3, h\u1ecd t\u00ecm ki\u1ebfm li\u1ec7u ph\u00e1p an \u1ee7i t\u00e2m l\u00fd v\u00e0 nh\u1eefng ni\u1ec1m vui gi\u1ea3i t\u1ecfa c\u0103ng th\u1eb3ng th\u00f4ng qua c\u00e1c kho\u1ea3n chi ti\u00eau nh\u1ecf l\u1ebb nh\u01b0ng tinh t\u1ebf (inchstones) &#8211; vi\u1ec7c mua s\u1eafm nh\u1eefng m\u00f3n \u0111\u1ed3 xa x\u1ec9 \u1edf quy m\u00f4 vi m\u00f4. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ly c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n cao c\u1ea5p c\u00f3 gi\u00e1 th\u00e0nh \u0111\u1eaft \u0111\u1ecf, m\u1ed9t th\u1ecfi son h\u00e0ng hi\u1ec7u phi\u00ean b\u1ea3n gi\u1edbi h\u1ea1n, hay vi\u1ec7c s\u1eb5n s\u00e0ng r\u00fat h\u1ea7u bao cho m\u1ed9t li\u1ec7u tr\u00ecnh spa ch\u0103m s\u00f3c da chuy\u00ean s\u00e2u. \u0110\u00e1ng kinh ng\u1ea1c h\u01a1n, k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t t\u1eeb Kantar ch\u1ec9 ra m\u1ed9t th\u1ef1c t\u1ebf cho th\u1ea5y s\u1ef1 thay \u0111\u1ed5i l\u1edbn trong quan \u0111i\u1ec3m qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh c\u00e1 nh\u00e2n: c\u00f3 t\u1edbi 36% ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n nay s\u1eb5n s\u00e0ng ch\u1ea5p nh\u1eadn s\u1eed d\u1ee5ng c\u00e1c kho\u1ea3n vay t\u00edn d\u1ee5ng ti\u00eau d\u00f9ng ng\u1eafn h\u1ea1n (\u0111i\u1ec3n h\u00ecnh nh\u01b0 s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a c\u00e1c m\u00f4 h\u00ecnh c\u00f4ng ngh\u1ec7 t\u00e0i ch\u00ednh Mua tr\u01b0\u1edbc &#8211; Tr\u1ea3 sau \/ Buy Now Pay Later) ch\u1ec9 \u0111\u1ec3 c\u00f3 ngu\u1ed3n ti\u1ec1n t\u00e0i tr\u1ee3 t\u1ee9c th\u1eddi cho nh\u1eefng s\u1edf th\u00edch, mong mu\u1ed1n c\u00e1 nh\u00e2n v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m t\u1ef1 th\u01b0\u1edfng nh\u1eb1m xoa d\u1ecbu nh\u1eefng \u00e1p l\u1ef1c t\u00e0i ch\u00ednh trong d\u00e0i h\u1ea1n.<\/p><div><div><div><\/div><\/div><\/div><p>Th\u1ea5u hi\u1ec3u s\u00e2u s\u1eafc l\u0103ng k\u00ednh t\u00e2m l\u00fd h\u1ecdc n\u00e0y, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111a k\u00eanh \u0111ang t\u00edch c\u1ef1c \u0111\u1ea9y m\u1ea1nh vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c Fintech \u0111\u1ec3 t\u00edch h\u1ee3p s\u00e2u c\u00e1c c\u01a1 ch\u1ebf thanh to\u00e1n chia nh\u1ecf linh ho\u1ea1t ngay t\u1ea1i \u0111i\u1ec3m thanh to\u00e1n (c\u1ea3 online l\u1eabn offline). K\u1ebft h\u1ee3p c\u00f9ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh th\u1ebb th\u00e0nh vi\u00ean \u0111a c\u1ea5p \u0111\u1ed9 (loyalty programs) v\u1edbi c\u01a1 ch\u1ebf \u0111\u1ed5i th\u01b0\u1edfng h\u1ea5p d\u1eabn, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u00e0y gi\u1ed1ng nh\u01b0 m\u1ed9t th\u1ecfi nam ch\u00e2m m\u1ea1nh m\u1ebd k\u00edch th\u00edch d\u00f2ng ti\u1ec1n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ebfp t\u1ee5c \u0111\u1ed5 v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m mang l\u1ea1i gi\u00e1 tr\u1ecb c\u1ea3m x\u00fac tinh th\u1ea7n cao. Song h\u00e0nh c\u00f9ng chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, c\u00e1c th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb mang tinh th\u1ea7n \u0110a d\u1ea1ng v\u00e0 H\u00f2a nh\u1eadp (Inclusive Marketing) &#8211; c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o t\u00f4n vinh s\u1ef1 \u0111a d\u1ea1ng v\u1ec1 ngo\u1ea1i h\u00ecnh, gi\u1edbi t\u00ednh, ph\u00e1 b\u1ecf c\u00e1c \u0111\u1ecbnh ki\u1ebfn x\u00e3 h\u1ed9i \u0111\u1ec3 t\u00f4n vinh s\u1ef1 kh\u00e1c bi\u1ec7t c\u00e1 nh\u00e2n &#8211; c\u0169ng \u0111\u01b0\u1ee3c c\u00e1c nh\u00e3n h\u00e0ng \u01b0u ti\u00ean ph\u00e1t s\u00f3ng. C\u00f3 t\u1edbi 65% ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u00e0y t\u1ecf s\u1ef1 \u1ee7ng h\u1ed9 m\u1ea1nh m\u1ebd v\u00e0 \u01b0u ti\u00ean l\u1ef1a ch\u1ecdn mua h\u00e0ng t\u1eeb c\u00e1c c\u00f4ng ty c\u00f3 s\u1ee9 m\u1ec7nh th\u00fac \u0111\u1ea9y c\u00e1c gi\u00e1 tr\u1ecb v\u0103n h\u00f3a ch\u00e2n th\u1ef1c, \u0111a d\u1ea1ng n\u00e0y. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e9o l\u00e9o l\u1ed3ng gh\u00e9p Inclusive Marketing v\u00e0o chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb kh\u00f4ng ch\u1ec9 ghi \u0111i\u1ec3m v\u1ec1 m\u1eb7t \u0111\u1ea1o \u0111\u1ee9c m\u00e0 c\u00f2n m\u1edf r\u1ed9ng \u0111\u00e1ng k\u1ec3 ranh gi\u1edbi th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh.<\/p><div><div><div><\/div><\/div><\/div><h2>Tri\u1ec3n v\u1ecdng Trung h\u1ea1n, Th\u00e1ch th\u1ee9c H\u1ec7 th\u1ed1ng v\u00e0 K\u1ebft lu\u1eadn Chi\u1ebfn l\u01b0\u1ee3c<\/h2><p>B\u1ee9c tranh t\u1ed5ng th\u1ec3 c\u1ee7a ng\u00e0nh b\u00e1n bu\u00f4n v\u00e0 b\u00e1n l\u1ebb Vi\u1ec7t Nam trong n\u0103m 2026 l\u00e0 m\u1ed9t s\u1ef1 \u0111an xen ph\u1ee9c t\u1ea1p nh\u01b0ng \u0111\u1ea7y h\u1ee9a h\u1eb9n gi\u1eefa nh\u1eefng c\u01a1 h\u1ed9i b\u00f9ng n\u1ed5 mang t\u00ednh c\u1ea5u tr\u00fac c\u1ed1t l\u00f5i v\u00e0 nh\u1eefng th\u00e1ch th\u1ee9c v\u0129 m\u00f4 h\u1ec7 th\u1ed1ng kh\u00f4ng th\u1ec3 xem nh\u1eb9.<\/p><p>V\u1ec1 m\u1eb7t t\u00edch c\u1ef1c, tri\u1ec3n v\u1ecdng trung v\u00e0 d\u00e0i h\u1ea1n c\u1ee7a ng\u00e0nh \u0111ang \u0111\u01b0\u1ee3c ch\u1ed1ng l\u01b0ng b\u1edfi nh\u1eefng tr\u1ee5 c\u1ed9t v\u00f4 c\u00f9ng v\u1eefng ch\u1eafc. S\u1ef1 ph\u1ee5c h\u1ed3i m\u1ea1nh m\u1ebd c\u1ee7a chu\u1ed7i s\u1ea3n xu\u1ea5t c\u00f4ng nghi\u1ec7p \u0111\u1ecbnh h\u01b0\u1edbng xu\u1ea5t kh\u1ea9u s\u1ebd ti\u1ebfp t\u1ee5c k\u00e9o theo s\u1ef1 gia t\u0103ng \u1ed5n \u0111\u1ecbnh v\u1ec1 thu nh\u1eadp c\u1ee7a t\u1ea7ng l\u1edbp c\u00f4ng nh\u00e2n v\u00e0 ng\u01b0\u1eddi lao \u0111\u1ed9ng ph\u1ed5 th\u00f4ng, qua \u0111\u00f3 t\u1ea1o n\u1ec1n m\u00f3ng v\u1eefng ch\u1eafc, kh\u00f4ng th\u1ec3 lay chuy\u1ec3n cho s\u1ef1 duy tr\u00ec t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng h\u00e0ng ti\u00eau d\u00f9ng nhanh thi\u1ebft y\u1ebfu (FMCG). Vi\u1ec7c Ch\u00ednh ph\u1ee7 li\u00ean t\u1ee5c \u0111\u1ea9y m\u1ea1nh vi\u1ec7c th\u1ef1c thi v\u00e0 t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf t\u1eeb c\u00e1c hi\u1ec7p \u0111\u1ecbnh th\u01b0\u01a1ng m\u1ea1i t\u1ef1 do (FTA) th\u1ebf h\u1ec7 m\u1edbi, k\u1ebft h\u1ee3p v\u1edbi c\u00e1c d\u1ef1 \u00e1n si\u00eau h\u1ea1 t\u1ea7ng c\u1ea3i thi\u1ec7n k\u1ebft n\u1ed1i giao th\u00f4ng \u0111\u01b0\u1eddng b\u1ed9 v\u00e0 n\u00e2ng c\u1ea5p c\u1ea3ng bi\u1ec3n n\u01b0\u1edbc s\u00e2u, kh\u00f4ng ch\u1ec9 gi\u1ea3i quy\u1ebft b\u00e0i to\u00e1n gi\u1ea3m thi\u1ec3u tr\u1ef1c ti\u1ebfp chi ph\u00ed logistics n\u1ed9i \u0111\u1ecba m\u00e0 c\u00f2n thu h\u00fat th\u00e0nh c\u00f4ng d\u00f2ng v\u1ed1n \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i (FDI) ch\u1ea5t l\u01b0\u1ee3ng cao ch\u1ea3y v\u00e0o l\u0129nh v\u1ef1c b\u00e1n bu\u00f4n, d\u1ecbch v\u1ee5 kho b\u00e3i v\u00e0 c\u00f4ng ngh\u1ec7 ph\u1ea7n m\u1ec1m ph\u00e2n ph\u1ed1i.<\/p><div><div><div><\/div><\/div><\/div><p>H\u01a1n n\u1eefa, nh\u1eefng thay \u0111\u1ed5i s\u00e2u r\u1ed9ng trong m\u00f4i tr\u01b0\u1eddng th\u1ec3 ch\u1ebf ph\u00e1p l\u00fd, bao g\u1ed3m Ngh\u1ecb \u0111\u1ecbnh 70\/2025 v\u1ec1 vi\u1ec7c b\u1eaft bu\u1ed9c \u00e1p d\u1ee5ng h\u00f3a \u0111\u01a1n \u0111i\u1ec7n t\u1eed di\u1ec7n r\u1ed9ng, \u0111ang t\u1eebng ng\u00e0y minh b\u1ea1ch h\u00f3a m\u00f4i tr\u01b0\u1eddng kinh doanh v\u00e0 tr\u1edf th\u00e0nh ch\u1ea5t x\u00fac t\u00e1c \u00e9p bu\u1ed9c c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n truy\u1ec1n th\u1ed1ng ph\u1ea3i b\u01b0\u1edbc v\u00e0o c\u00f4ng cu\u1ed9c s\u1ed1 h\u00f3a to\u00e0n di\u1ec7n n\u1ebfu kh\u00f4ng mu\u1ed1n b\u1ecb lo\u1ea1i kh\u1ecfi cu\u1ed9c ch\u01a1i. C\u00f9ng v\u1edbi s\u1ef1 ra \u0111\u1eddi c\u1ee7a Ngh\u1ecb \u0111\u1ecbnh 20\/2026\/N\u0110-CP (ch\u00ednh th\u1ee9c c\u00f3 hi\u1ec7u l\u1ef1c t\u1eeb ng\u00e0y 15\/1\/2026), h\u00e0ng ch\u1ee5c ng\u00e0n doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c c\u00f4ng ty trong l\u0129nh v\u1ef1c kh\u1edfi nghi\u1ec7p \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o, s\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng ch\u00ednh s\u00e1ch \u01b0u \u0111\u00e3i mi\u1ec5n thu\u1ebf thu nh\u1eadp doanh nghi\u1ec7p trong 3 n\u0103m \u0111\u1ea7u ti\u00ean. L\u00e0n s\u00f3ng doanh nghi\u1ec7p m\u1edbi n\u00e0y \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd t\u1ea1o ra m\u1ed9t h\u1ec7 sinh th\u00e1i c\u00e1c nh\u00e0 cung c\u1ea5p n\u0103ng \u0111\u1ed9ng, s\u00e1ng t\u1ea1o, li\u00ean t\u1ee5c b\u01a1m c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi l\u1ea1 v\u00e0o chu\u1ed7i gi\u00e1 tr\u1ecb b\u00e1n l\u1ebb n\u1ed9i \u0111\u1ecba, \u0111a d\u1ea1ng h\u00f3a ngu\u1ed3n cung h\u00e0ng h\u00f3a. Th\u1eadm ch\u00ed, d\u00f2ng v\u1ed1n v\u00e0 tri th\u1ee9c t\u1eeb c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb Vi\u1ec7t Nam gi\u1edd \u0111\u00e2y kh\u00f4ng ch\u1ec9 co c\u1ee5m trong n\u01b0\u1edbc m\u00e0 \u0111\u00e3 b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh \u0111\u1ea7u t\u01b0 ra n\u01b0\u1edbc ngo\u00e0i (Outbound Investment) sang c\u00e1c qu\u1ed1c gia l\u00e1ng gi\u1ec1ng nh\u01b0 L\u00e0o (\u0111\u1ea1t 191,2 tri\u1ec7u USD), Indonesia, cho th\u1ea5y m\u1ee9c \u0111\u1ed9 h\u1ed9i nh\u1eadp to\u00e0n c\u1ea7u s\u00e2u s\u1eafc c\u1ee7a doanh nghi\u1ec7p n\u1ed9i.<\/p><div><div><div><\/div><\/div><\/div><p>Tuy nhi\u00ean, \u0111\u1ec3 h\u00e1i \u0111\u01b0\u1ee3c qu\u1ea3 ng\u1ecdt, c\u00e1c doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u00e0 v\u01b0\u1ee3t qua c\u00e1c th\u00e1ch th\u1ee9c h\u1ec7 th\u1ed1ng \u0111ang hi\u1ec7n h\u1eefu r\u00f5 n\u00e9t. Th\u1ee9 nh\u1ea5t, m\u1eb7c d\u00f9 chi ti\u00eau ti\u00eau d\u00f9ng c\u1ee7a h\u1ed9 gia \u0111\u00ecnh \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd t\u0103ng tr\u01b0\u1edfng \u1edf m\u1ee9c kh\u1ea3 quan 7,2% trong n\u0103m 2026 , nh\u01b0ng c\u00e1c r\u1ee7i ro v\u1ec1 l\u1ea1m ph\u00e1t chi ph\u00ed \u0111\u1ea9y v\u00e0 \u00e1p l\u1ef1c gi\u00e1 nguy\u00ean v\u1eadt li\u1ec7u \u0111\u1ea7u v\u00e0o t\u1eeb th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u c\u00f3 th\u1ec3 \u0103n m\u00f2n \u0111\u00e1ng k\u1ec3 s\u1ee9c mua th\u1ef1c t\u1ebf c\u1ee7a ng\u01b0\u1eddi d\u00e2n. Th\u1ee9 hai, \u00e1p l\u1ef1c c\u1ea1nh tranh h\u1ee7y di\u1ec7t t\u1eeb c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed xuy\u00ean bi\u00ean gi\u1edbi \u0111ang \u0111\u00f2i h\u1ecfi c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb n\u1ed9i \u0111\u1ecba ph\u1ea3i li\u00ean t\u1ee5c &#8220;\u0111\u1ed1t v\u1ed1n&#8221; \u0111\u1ea7u t\u01b0 \u0111\u1ec3 n\u00e2ng c\u1ea5p h\u1ea1 t\u1ea7ng c\u00f4ng ngh\u1ec7 l\u00f5i v\u00e0 t\u1ed1i \u01b0u h\u00f3a h\u1ec7 th\u1ed1ng logistics ch\u1eb7ng cu\u1ed1i h\u00f2ng gi\u1eef v\u1eefng th\u1ecb ph\u1ea7n. Th\u1ee9 ba, vi\u1ec7c th\u1eaft ch\u1eb7t c\u00e1c quy \u0111\u1ecbnh qu\u1ea3n l\u00fd nh\u00e0 n\u01b0\u1edbc \u0111\u1ed1i v\u1edbi l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ea1o lu\u1eadt m\u1edbi c\u00f3 hi\u1ec7u l\u1ef1c v\u00e0o th\u00e1ng 7\/2026 v\u1edbi c\u00e1c y\u00eau c\u1ea7u g\u1eaft gao v\u1ec1 \u0111\u1ecbnh danh t\u00e0i kho\u1ea3n eKYC v\u00e0 gi\u1edbi h\u1ea1n th\u1eddi gian l\u01b0u tr\u1eef d\u1eef li\u1ec7u , s\u1ebd v\u00f4 h\u00ecnh trung t\u1ea1o ra r\u00e0o c\u1ea3n gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng cao h\u01a1n r\u1ea5t nhi\u1ec1u. C\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi b\u00e0i to\u00e1n t\u1ed1n k\u00e9m chi ph\u00ed tu\u00e2n th\u1ee7 ph\u00e1p lu\u1eadt (compliance cost) v\u00e0 chi ph\u00ed v\u1eadn h\u00e0nh c\u00e1c h\u1ec7 th\u1ed1ng m\u00e1y ch\u1ee7 l\u01b0u tr\u1eef d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3.<\/p><div><div><div><\/div><\/div><\/div><p><b>K\u1ebft lu\u1eadn<\/b><\/p><p>N\u0103m 2026 kh\u00f4ng ch\u1ec9 \u0111\u00f3ng vai tr\u00f2 l\u00e0 m\u1ed9t n\u0103m b\u1ea3n l\u1ec1 cho s\u1ef1 ph\u1ee5c h\u1ed3i kinh t\u1ebf v\u0129 m\u00f4 m\u00e0 th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t chu k\u1ef3 ki\u1ebfn t\u1ea1o mang t\u00ednh l\u1ecbch s\u1eed, \u0111\u1ecbnh h\u00ecnh l\u1ea1i ho\u00e0n to\u00e0n &#8220;lu\u1eadt ch\u01a1i&#8221; c\u1ee7a h\u1ec7 sinh th\u00e1i b\u00e1n bu\u00f4n v\u00e0 b\u00e1n l\u1ebb Vi\u1ec7t Nam trong th\u1eadp k\u1ef7 t\u1edbi. Tr\u1ecdng t\u00e2m c\u1ed1t l\u00f5i c\u1ee7a s\u1ef1 c\u1ea1nh tranh tr\u00ean th\u01b0\u01a1ng tr\u01b0\u1eddng \u0111\u00e3 v\u0129nh vi\u1ec5n d\u1ecbch chuy\u1ec3n kh\u1ecfi c\u00e1c cu\u1ed9c chi\u1ebfn \u0111\u1eabm m\u00e1u v\u1ec1 gi\u00e1 c\u1ea3 (price wars) v\u1ed1n l\u00e0m suy ki\u1ec7t bi\u00ean l\u1ee3i nhu\u1eadn, \u0111\u1ec3 b\u01b0\u1edbc sang m\u1ed9t cu\u1ed9c \u0111ua tr\u00ed tu\u1ec7 \u0111a chi\u1ec1u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng Tr\u1ea3i nghi\u1ec7m Kh\u00e1ch h\u00e0ng, N\u0103ng l\u1ef1c \u1ee8ng d\u1ee5ng C\u00f4ng ngh\u1ec7 v\u00e0 Cam k\u1ebft Ph\u00e1t tri\u1ec3n B\u1ec1n v\u1eefng (ESG).<\/p><p>C\u00e1c t\u1eadp \u0111o\u00e0n v\u00e0 doanh nghi\u1ec7p b\u00e1n l\u1ebb mu\u1ed1n gi\u00e0nh l\u1ea5y chi\u1ebfn th\u1eafng, th\u00e2u t\u00f3m v\u00e0 b\u1ea3o v\u1ec7 v\u1eefng ch\u1eafc th\u1ecb ph\u1ea7n trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111ang ti\u1ebfn m\u1ed1c h\u00e0ng tr\u0103m t\u1ef7 USD n\u00e0y b\u1eaft bu\u1ed9c ph\u1ea3i gi\u1ea3i quy\u1ebft th\u00e0nh c\u00f4ng ph\u01b0\u01a1ng tr\u00ecnh h\u00f3c b\u00faa mang ba \u1ea9n s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c: (1) S\u1ed1 h\u00f3a tri\u1ec7t \u0111\u1ec3 v\u00e0 to\u00e0n di\u1ec7n chu\u1ed7i cung \u1ee9ng b\u1eb1ng s\u1ee9c m\u1ea1nh c\u1ee7a c\u00f4ng ngh\u1ec7 Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111\u1ec3 qu\u1ea3n tr\u1ecb ch\u00ednh x\u00e1c h\u00e0ng t\u1ed3n kho, \u0111\u1ed3ng th\u1eddi thi\u1ebft l\u1eadp b\u1eb1ng \u0111\u01b0\u1ee3c m\u1ed9t m\u1ea1ng l\u01b0\u1edbi logistics xanh nh\u1eb1m \u0111\u00e1p \u1ee9ng ti\u00eau chu\u1ea9n Net Zero; (2) T\u00e1i thi\u1ebft l\u1eadp v\u00e0 v\u1eadn h\u00e0nh tr\u01a1n tru m\u1ed9t ki\u1ebfn tr\u00fac \u0111a k\u00eanh (Omnichannel) li\u1ec1n m\u1ea1ch, c\u00f3 kh\u1ea3 n\u0103ng bao ph\u1ee7 m\u1ecdi \u0111i\u1ec3m ch\u1ea1m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng t\u1eeb kh\u00f4ng gian c\u1eeda h\u00e0ng v\u1eadt l\u00fd \u0111\u1ebfn t\u1eadn c\u00f9ng ng\u00f3c ng\u00e1ch c\u1ee7a h\u1ec7 sinh th\u00e1i Social Commerce v\u00e0 (3) \u1ee8ng d\u1ee5ng t\u01b0 duy &#8220;Tr\u00ed tu\u1ec7 S\u00e1ng t\u1ea1o&#8221; c\u00f9ng c\u00f4ng ngh\u1ec7 d\u1eef li\u1ec7u gi\u1ea3 l\u1eadp t\u1ed5ng h\u1ee3p (Synthetic Data) \u0111\u1ec3 th\u1ea5u hi\u1ec3u \u0111\u1ebfn m\u1ee9c &#8220;si\u00eau c\u00e1 nh\u00e2n h\u00f3a&#8221; nh\u1eefng vi \u0111\u1ee9t g\u00e3y, nh\u1eefng khao kh\u00e1t ti\u1ec1m \u1ea9n trong t\u00e2m l\u00fd h\u1ecdc ti\u00eau d\u00f9ng c\u1ee7a th\u1ebf h\u1ec7 tr\u1ebb.<\/p><p>Trong b\u1ed1i c\u1ea3nh n\u1ec1n kinh t\u1ebf \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c t\u1eeb tr\u1ee5c ch\u00ednh s\u00e1ch t\u00e0i kh\u00f3a m\u1edf r\u1ed9ng c\u1ee7a Ch\u00ednh ph\u1ee7, k\u1ebft h\u1ee3p v\u1edbi m\u1ed9t quy m\u00f4 th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng n\u1ed9i \u0111\u1ecba \u0111ang \u1edf \u0111\u1ed9 ch\u00edn mu\u1ed3i nh\u1ea5t c\u1ee7a th\u1eddi k\u1ef3 d\u00e2n s\u1ed1 tr\u1ebb, b\u1ea5t k\u1ef3 \u0111\u1ecbnh ch\u1ebf ph\u00e2n ph\u1ed1i v\u00e0 nh\u00e0 b\u00e1n l\u1ebb n\u00e0o h\u1ed9i t\u1ee5 \u0111\u1ee7 m\u1ed9t t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c s\u1eafc b\u00e9n, kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng c\u00f4ng ngh\u1ec7 t\u1ee9c th\u1eddi v\u00e0 m\u1ed9t b\u1ea3n l\u0129nh t\u00edch h\u1ee3p c\u00e1c gi\u00e1 tr\u1ecb x\u00e3 h\u1ed9i b\u1ec1n v\u1eefng v\u00e0o c\u1ed1t l\u00f5i kinh doanh, ch\u1eafc ch\u1eafn s\u1ebd l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1ea7m tr\u1ecbch, ki\u1ebfn t\u1ea1o n\u00ean di\u1ec7n m\u1ea1o r\u1ef1c r\u1ee1 c\u1ee7a n\u1ec1n kinh t\u1ebf th\u01b0\u01a1ng m\u1ea1i Vi\u1ec7t Nam tr\u00ean h\u00e0nh tr\u00ecnh h\u01b0\u1edbng t\u1edbi t\u1ea7m nh\u00ecn v\u0129 \u0111\u1ea1i n\u0103m 2030.<\/p><h3>Ngu\u1ed3n tham kh\u1ea3o:<\/h3><ul><li><a href=\"https:\/\/vietnambiz.vn\/nam-2026-tang-truong-tham-vong-tin-dung-than-trong-va-bat-dong-san-buoc-vao-chu-ky-moi-2026225152428141.htm\" target=\"_blank\" rel=\"noopener\">N\u0103m 2026: T\u0103ng tr\u01b0\u1edfng tham v\u1ecdng, t\u00edn d\u1ee5ng th\u1eadn tr\u1ecdng v\u00e0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n b\u01b0\u1edbc v\u00e0o chu k\u1ef3 m\u1edbi<\/a><\/li><li><a href=\"https:\/\/thuonghieucongluan.com.vn\/nganh-ban-le-viet-nam-huong-toi-muc-tieu-tang-truong-hai-con-so-tu-nam-2026-a305246.html\" target=\"_blank\" rel=\"noopener\">Ng\u00e0nh b\u00e1n l\u1ebb Vi\u1ec7t Nam h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng hai con s\u1ed1 t\u1eeb n\u0103m 2026<\/a><\/li><li><a href=\"https:\/\/f247.com\/t\/tong-hop-so-lieu-du-bao-va-phan-tich-chuyen-sau-ve-thi-truong-ban-le-viet-nam-trong-nam-2026\/864468\" target=\"_blank\" rel=\"noopener\">T\u1ed5ng h\u1ee3p s\u1ed1 li\u1ec7u d\u1ef1 b\u00e1o v\u00e0 ph\u00e2n t\u00edch chuy\u00ean s\u00e2u v\u1ec1 th\u1ecb tr\u01b0\u1eddng b\u00e1n \u2026<\/a><\/li><li><a href=\"https:\/\/www.tinnhanhchungkhoan.vn\/tieu-dung-phuc-hoi-cham-3-co-phieu-ban-le-van-la-diem-sang-nam-2026-post385852.html\" target=\"_blank\" rel=\"noopener\">Ti\u00eau d\u00f9ng ph\u1ee5c h\u1ed3i ch\u1eadm, 3 c\u1ed5 phi\u1ebfu b\u00e1n l\u1ebb v\u1eabn l\u00e0 \u0111i\u1ec3m s\u00e1ng n\u0103m \u2026<\/a><\/li><li><a href=\"https:\/\/www.mbs.com.vn\/files\/uploads\/2025\/12\/BCCL_20261222_Retail.pdf\" target=\"_blank\" rel=\"noopener\">2026 Outlook | Consumer &#038; Retail Sector &#8211; Prioritizing Essentials &#8211; MBS<\/a><\/li><li><a href=\"https:\/\/baodauthau.vn\/ban-le-viet-nam-buoc-sang-2026-tieu-dung-noi-dia-tiep-tuc-giu-vai-tro-dong-luc-tang-truong-post192949.html\" target=\"_blank\" rel=\"noopener\">B\u00e1n l\u1ebb Vi\u1ec7t Nam b\u01b0\u1edbc sang 2026: Ti\u00eau d\u00f9ng n\u1ed9i \u0111\u1ecba ti\u1ebfp t\u1ee5c gi\u1eef vai \u2026<\/a><\/li><li><a href=\"https:\/\/thoibaotaichinhvietnam.vn\/bo-tai-chinh-xay-dung-3-kich-ban-lam-phat-nam-2026-192681.html\" target=\"_blank\" rel=\"noopener\">B\u1ed9 T\u00e0i ch\u00ednh x\u00e2y d\u1ef1ng 3 k\u1ecbch b\u1ea3n l\u1ea1m ph\u00e1t n\u0103m 2026<\/a><\/li><li><a href=\"https:\/\/assets.kpmg.com\/content\/dam\/kpmg\/vn\/pdf\/2025\/10\/vietnam-2026-outlook.pdf\" target=\"_blank\" rel=\"noopener\">Vietnam 2026 Outlook &#8211; A Defining Moment for Growth &#8211; KPMG agentic corporate services<\/a><\/li><li><a href=\"https:\/\/b-company.jp\/vietnam-supermarket-market-main-players-and-market-trends\/\" target=\"_blank\" rel=\"noopener\">Vietnam Supermarket market: Main players and market trends &#8211; B \u2026<\/a><\/li><li><a href=\"https:\/\/dms.gov.vn\/tin-chi-tiet\/-\/chi-tiet\/thi-truong-ban-le-viet-nam-can-moc-269-ty-usd-cao-nhat-5-nam-qua-97560-1.html\" target=\"_blank\" rel=\"noopener\">Th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb Vi\u1ec7t Nam c\u00e1n m\u1ed1c 269 t\u1ef7 USD, cao nh\u1ea5t 5 n\u0103m \u2026<\/a><\/li><li><a href=\"https:\/\/www.vietnamplus.vn\/thang-12026-tong-muc-ban-le-hang-hoa-va-doanh-thu-dich-vu-tieu-dung-tang-93-post1093389.vnp\" target=\"_blank\" rel=\"noopener\">Th\u00e1ng 1\/2026: T\u1ed5ng m\u1ee9c b\u00e1n l\u1ebb h\u00e0ng h\u00f3a v\u00e0 doanh thu d\u1ecbch v\u1ee5 ti\u00eau d\u00f9ng t\u0103ng 9,3%<\/a><\/li><li><a href=\"https:\/\/www.mordorintelligence.com\/industry-reports\/retail-industry-in-vietnam\" target=\"_blank\" rel=\"noopener\">Retail Industry in Vietnam &#8211; Size, Share &#038; Analysis &#8211; Mordor Intelligence<\/a><\/li><li><a href=\"https:\/\/vietstock.vn\/2026\/02\/ban-le-hang-hoa-va-doanh-thu-dich-vu-tieu-dung-thang-dau-nam-2026-uoc-dat-hon-632-ngan-ty-dong-768-1401240.htm\" target=\"_blank\" rel=\"noopener\">B\u00e1n l\u1ebb h\u00e0ng h\u00f3a v\u00e0 doanh thu d\u1ecbch v\u1ee5 ti\u00eau d\u00f9ng th\u00e1ng \u0111\u1ea7u n\u0103m 2026 \u01b0\u1edbc \u0111\u1ea1t h\u01a1n 632 ng\u00e0n t\u1ef7 \u0111\u1ed3ng | Vietstock<\/a><\/li><li><a href=\"https:\/\/thoibaotaichinhvietnam.vn\/infographics-ban-le-hang-hoa-va-doanh-thu-dich-vu-tieu-dung-thang-12026-tang-93-192139.html\" target=\"_blank\" rel=\"noopener\">Infographics: B\u00e1n l\u1ebb h\u00e0ng h\u00f3a v\u00e0 doanh thu d\u1ecbch v\u1ee5 ti\u00eau d\u00f9ng th\u00e1ng 1\/2026 t\u0103ng 9,3%<\/a><\/li><li><a href=\"https:\/\/www.phunuonline.com.vn\/quy-i-la-buoc-chay-da-quan-trong-cho-muc-tieu-tang-truong-2-con-so-cua-tphcm-a1575960.html\" target=\"_blank\" rel=\"noopener\">Qu\u00fd I l\u00e0 b\u01b0\u1edbc ch\u1ea1y \u0111\u00e0 quan tr\u1ecdng cho m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng 2 con s\u1ed1 \u2026<\/a><\/li><li><a href=\"https:\/\/vneconomy.vn\/techconnect\/thuong-mai-dien-tu-viet-nam-2026-tang-cuong-trach-nhiem-cua-cac-nen-tang-xuyen-bien-gioi.htm\" target=\"_blank\" rel=\"noopener\">Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam 2026: T\u0103ng c\u01b0\u1eddng tr\u00e1ch nhi\u1ec7m c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng xuy\u00ean bi\u00ean gi\u1edbi &#8211; VnEconomy<\/a><\/li><li><a href=\"https:\/\/www.researchandmarkets.com\/reports\/5939074\/retail-wholesale-market-report\" target=\"_blank\" rel=\"noopener\">Retail and Wholesale Market Report 2026<\/a><\/li><li><a href=\"https:\/\/cafef.vn\/tiktok-shop-vua-vuot-mat-shopee-188260209142651092.chn\" target=\"_blank\" rel=\"noopener\">TikTok Shop v\u1eeba &#8220;v\u01b0\u1ee3t m\u1eb7t&#8221; Shopee &#8211; CafeF<\/a><\/li><li><a href=\"https:\/\/doanhnhan.baophapluat.vn\/doanh-so-cua-tiktok-shop-nhinh-hon-shopee-trong-mua-tet-2026.html\" target=\"_blank\" rel=\"noopener\">Doanh s\u1ed1 c\u1ee7a TikTok Shop &#8216;nh\u1ec9nh&#8217; h\u01a1n Shopee trong m\u00f9a T\u1ebft 2026<\/a><\/li><li><a href=\"https:\/\/vietpress.vn\/ca-nhan-hoa-ben-vung-da-kenh-3-tru-cot-cho-nganh-ban-le-nam-2026.html\" target=\"_blank\" rel=\"noopener\">C\u00e1 nh\u00e2n h\u00f3a, b\u1ec1n v\u1eefng, \u0111a k\u00eanh: 3 tr\u1ee5 c\u1ed9t cho ng\u00e0nh b\u00e1n l\u1ebb n\u0103m 2026 &#8211; Vietpress.vn<\/a><\/li><li><a href=\"https:\/\/thoibaotaichinhvietnam.vn\/viet-nam-day-manh-logistics-xanh-de-tham-gia-chuoi-cung-ung-toan-cau-182682.html\" target=\"_blank\" rel=\"noopener\">Vi\u1ec7t Nam \u0111\u1ea9y m\u1ea1nh logistics xanh \u0111\u1ec3 tham gia chu\u1ed7i cung \u1ee9ng to\u00e0n c\u1ea7u<\/a><\/li><li><a href=\"https:\/\/laodong.vn\/the-gioi\/viet-nam-dung-dau-diem-den-trien-vong-cho-fdi-tai-chau-a-nam-2026-1654133.ldo\" target=\"_blank\" rel=\"noopener\">Vi\u1ec7t Nam \u0111\u1ee9ng \u0111\u1ea7u \u0111i\u1ec3m \u0111\u1ebfn tri\u1ec3n v\u1ecdng cho FDI t\u1ea1i ch\u00e2u \u00c1 n\u0103m 2026<\/a><\/li><li><a href=\"https:\/\/www.brandsvietnam.com\/congdong\/topic\/kantar-xu-huong-marketing-2026\" target=\"_blank\" rel=\"noopener\">Xu h\u01b0\u1edbng Marketing n\u0103m 2026, theo Kantar | b\u1edfi Clever Group \u2026<\/a><\/li><li><a href=\"https:\/\/thuonghieucongluan.com.vn\/mo-hinh-da-kenh-cua-nganh-ban-le-viet-nam-dang-hut-nguoi-tieu-dung-a180532.html\" target=\"_blank\" rel=\"noopener\">M\u00f4 h\u00ecnh \u0111a k\u00eanh c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb Vi\u1ec7t Nam \u0111ang h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/a><\/li><li><a href=\"https:\/\/advertising.amazon.com\/vi-vn\/library\/guides\/omnichannel-marketing\" target=\"_blank\" rel=\"noopener\">Ti\u1ebfp th\u1ecb \u0111a k\u00eanh l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a v\u00e0 chi\u1ebfn l\u01b0\u1ee3c &#8211; 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