{"id":541,"date":"2026-02-16T15:04:11","date_gmt":"2026-02-16T08:04:11","guid":{"rendered":"https:\/\/lic.dps.media\/?p=541"},"modified":"2026-02-16T15:04:12","modified_gmt":"2026-02-16T08:04:12","slug":"ung-dung-phim-ngan-len-ngoi-ngay-tet","status":"publish","type":"post","link":"https:\/\/lic.dps.media\/en\/ung-dung-phim-ngan-len-ngoi-ngay-tet\/","title":{"rendered":"\u1ee8ng d\u1ee5ng phim ng\u1eafn l\u00ean ng\u00f4i ng\u00e0y T\u1ebft"},"content":{"rendered":"

V\u00f4 t\u00ecnh l\u01b0\u1edbt tr\u00fang m\u1ed9t \u0111o\u1ea1n phim ng\u1eafn ng\u00e0y ngh\u1ec9 T\u1ebft, Ph\u01b0\u01a1ng Th\u00fay b\u1ecb cu\u1ed1n v\u00e0o n\u1ed9i dung, \u0111\u00e3 m\u1ea1nh d\u1ea1n chi ti\u1ec1n \u0111\u1ec3 t\u1ea3i app xem phim ng\u1eafn.<\/p>\n\n\n\n

B\u1eaft \u0111\u1ea7u t\u1eeb m\u1ed9t \u0111o\u1ea1n phim d\u00e0i h\u01a1n 15 ph\u00fat m\u00e0 c\u00f4 b\u1eaft g\u1eb7p tr\u00ean Facebook trong l\u00fac tr\u00f4ng n\u1ed3i b\u00e1nh ch\u01b0ng, Ph\u01b0\u01a1ng Th\u00fay, 25 tu\u1ed5i \u1edf Ph\u00fa Th\u1ecd, th\u1eeba nh\u1eadn c\u00f4 “kh\u00f4ng th\u1ec3 ng\u1eebng xem \u0111\u01b0\u1ee3c”. \u0110o\u1ea1n phim k\u1ec3 c\u00e2u chuy\u1ec7n t\u00ecnh y\u00eau – tr\u1ea3 th\u00f9 v\u1edbi nh\u1ecbp d\u1ed3n d\u1eadp, li\u00ean t\u1ee5c. \u0110\u1ebfn khi c\u00e2u chuy\u1ec7n b\u1eaft \u0111\u1ea7u b\u01b0\u1edbc v\u00e0o \u0111o\u1ea1n gay c\u1ea5n nh\u1ea5t c\u0169ng l\u00e0 l\u00fac video k\u1ebft th\u00fac, k\u00e8m d\u00f2ng gi\u1edbi thi\u1ec7u xem tr\u1ecdn b\u1ed9 tr\u00ean \u1ee9ng d\u1ee5ng. T\u00f2 m\u00f2 xen l\u1eabn kh\u00f3 ch\u1ecbu, c\u00f4 quy\u1ebft \u0111\u1ecbnh b\u1ea5m t\u1ea3i app \u0111\u01b0\u1ee3c g\u1eafn k\u00e8m.<\/p>\n\n\n\n

V\u00e0o \u1ee9ng d\u1ee5ng, m\u1ed7i t\u1eadp ch\u1ec9 d\u00e0i 2-3 ph\u00fat. Sau nh\u1eefng t\u1eadp \u0111\u1ea7u ph\u00e1t mi\u1ec5n ph\u00ed, \u0111\u1ebfn \u0111\u00fang \u0111o\u1ea1n cao tr\u00e0o ti\u1ebfp theo c\u1ee7a b\u1ed9 phim, c\u00f4 \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u tr\u1ea3 ph\u00ed \u0111\u1ec3 m\u1edf kh\u00f3a xem ti\u1ebfp. “\u0110\u00e3 xem g\u1ea7n n\u1eeda ti\u1ebfng r\u1ed3i th\u00ec kh\u00f4ng th\u1ec3 b\u1ecf gi\u1eefa ch\u1eebng”, Th\u00fay k\u1ec3, quy\u1ebft \u0111\u1ecbnh mua g\u00f3i g\u1ea7n 150.000 \u0111\u1ed3ng \u0111\u1ec3 xem \u0111\u1ebfn h\u1ebft k\u1ef3 ngh\u1ec9 T\u1ebft.<\/p>\n\n\n\n

\"M\u1ed9t
M\u1ed9t ng\u01b0\u1eddi \u0111ang xem \u1ee9ng d\u1ee5ng Short Drama tr\u00ean \u0111i\u1ec7n tho\u1ea1i. \u1ea2nh: L\u01b0u Qu\u00fd<\/em><\/figcaption><\/figure>\n\n\n\n

Lo\u1ea1i h\u00ecnh n\u1ed9i dung m\u00e0 c\u00f4 xem \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Short Drama, ph\u1ed5 bi\u1ebfn trong v\u00e0i n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y. Ng\u00e0y 15\/2 (28 T\u1ebft), b\u1ea3ng x\u1ebfp h\u1ea1ng App Store Vi\u1ec7t Nam ghi nh\u1eadn h\u00e0ng lo\u1ea1t \u1ee9ng d\u1ee5ng Short Drama trong top 10, trong \u0111\u00f3 d\u1eabn \u0111\u1ea7u l\u00e0 DramaBox, NetShort, DreamWave… v\u01b0\u1ee3t l\u00ean tr\u00ean lo\u1ea1t \u1ee9ng d\u1ee5ng quen thu\u1ed9c nh\u01b0 TikTok, YouTube.<\/p>\n\n\n\n

Tr\u00ean Android, DramaBox c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng \u1ee9ng d\u1ee5ng trong top t\u1ea3i nhi\u1ec1u, th\u1eadm ch\u00ed \u0111\u01b0\u1ee3c n\u1ec1n t\u1ea3ng n\u00e0y qu\u1ea3ng b\u00e1 nh\u01b0 m\u1ed9t h\u00ecnh th\u1ee9c gi\u1ea3i tr\u00ed \u0111\u00e1ng th\u1eed nghi\u1ec7m d\u1ecbp T\u1ebft Nguy\u00ean \u0111\u00e1n.<\/p>\n\n\n\n

Theo chuy\u00ean gia v\u1ec1 n\u1ed9i dung s\u1ed1, s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a c\u00e1c \u1ee9ng d\u1ee5ng phim ng\u1eafn di\u1ec5n ra trong b\u1ed1i c\u1ea3nh ng\u01b0\u1eddi d\u00f9ng c\u00f3 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm n\u1ed9i dung gi\u1ea3i tr\u00ed nhanh, d\u1ec5 theo d\u00f5i trong th\u1eddi gian ng\u1eafn. “D\u1ecbp T\u1ebft, khi th\u1eddi gian bi\u1ec3u b\u1ecb chia nh\u1ecf b\u1edfi c\u00e1c ho\u1ea1t \u0111\u1ed9ng gia \u0111\u00ecnh, di chuy\u1ec3n, ch\u00fac T\u1ebft, nh\u1eefng n\u1ed9i dung 1-3 ph\u00fat m\u1ed7i t\u1eadp tr\u1edf n\u00ean ph\u00f9 h\u1ee3p h\u01a1n so v\u1edbi phim truy\u1ec1n h\u00ecnh d\u00e0i t\u1eadp hay \u0111i\u1ec7n \u1ea3nh”, chuy\u00ean gia n\u00e0y \u0111\u00e1nh gi\u00e1. “Lo\u1ea1i h\u00ecnh n\u00e0y c\u0169ng ph\u00f9 h\u1ee3p v\u1edbi h\u00e0nh vi gi\u1ea3i tr\u00ed ng\u1eaft qu\u00e3ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng smartphone hi\u1ec7n nay”.<\/p>\n\n\n\n

\"2
2 trong 3 \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c t\u1ea3i nhi\u1ec1u nh\u1ea5t tr\u00ean App Store ng\u00e0y 15\/2 l\u00e0 \u1ee9ng d\u1ee5ng Short Drama. \u1ea2nh ch\u1ee5p m\u00e0n h\u00ecnh<\/em><\/figcaption><\/figure>\n\n\n\n

Kh\u00e1c v\u1edbi video ng\u1eafn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, Short Drama \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng b\u1edfi c\u00e1c \u0111\u1ed9i ng\u0169 chuy\u00ean nghi\u1ec7p, \u0111\u01b0\u1ee3c l\u00e0m theo c\u1ea5u tr\u00fac phim nhi\u1ec1u t\u1eadp, c\u00f3 k\u1ecbch b\u1ea3n, cao tr\u00e0o v\u00e0 k\u1ebft th\u00fac m\u1edf. M\u1ed7i t\u1eadp th\u01b0\u1eddng ch\u1ec9 v\u00e0i ph\u00fat, k\u1ebft th\u00fac \u1edf \u0111i\u1ec3m g\u00e2y t\u00f2 m\u00f2 \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi xem. M\u00f4 h\u00ecnh n\u00e0y t\u1eebng b\u00f9ng n\u1ed5 t\u1ea1i Trung Qu\u1ed1c v\u00e0 M\u1ef9 trong hai n\u0103m g\u1ea7n \u0111\u00e2y tr\u01b0\u1edbc khi lan sang \u0110\u00f4ng Nam \u00c1.<\/p>\n\n\n\n

H\u1ea7u h\u1ebft \u1ee9ng d\u1ee5ng short drama theo m\u00f4 h\u00ecnh “freemium”, t\u1ee9c cho ng\u01b0\u1eddi d\u00f9ng xem mi\u1ec5n ph\u00ed m\u1ed9t s\u1ed1 t\u1eadp \u0111\u1ea7u, sau \u0111\u00f3 ph\u1ea3i tr\u1ea3 ph\u00ed ho\u1eb7c mua xu, ho\u1eb7c ch\u1ea5p nh\u1eadn xem qu\u1ea3ng c\u00e1o \u0111\u1ec3 m\u1edf kh\u00f3a t\u1eadp ti\u1ebfp theo. Ch\u1eb3ng h\u1ea1n m\u1ed9t \u1ee9ng d\u1ee5ng phim ng\u1eafn thu\u1ed9c top t\u1ea3i nhi\u1ec1u th\u1eddi gian qua, cho ph\u00e9p mua xu \u0111\u1ec3 m\u1edf kh\u00f3a t\u1eebng t\u1eadp, v\u1edbi gi\u00e1 trung b\u00ecnh kho\u1ea3ng c\u00f3 th\u1ec3 v\u00e0o kho\u1ea3ng v\u00e0i ngh\u00ecn \u0111\u1ed3ng cho m\u1ed7i t\u1eadp phim 2-3 ph\u00fat, ho\u1eb7c tr\u1ea3 ph\u00ed 150.000 \u0111\u1ed3ng\/tu\u1ea7n, 2.000.000 \u0111\u1ed3ng\/n\u0103m.<\/p>\n\n\n\n

Vi\u1ec7t Nam n\u1eb1m trong nh\u00f3m th\u1ecb tr\u01b0\u1eddng n\u1ed5i b\u1eadt t\u1ea1i ch\u00e2u \u00c1 cho Short Drama. Theo B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng \u1ee9ng d\u1ee5ng 2025 c\u1ee7a Sensor Tower, c\u00e1c \u1ee9ng d\u1ee5ng Short Drama \u0111\u00e3 chen ch\u00e2n v\u00e0o nh\u00f3m \u1ee9ng d\u1ee5ng gi\u1ea3i tr\u00ed ph\u1ed5 bi\u1ebfn nh\u1ea5t, thay v\u00ec ch\u1ec9 l\u00e0 s\u1ea3n ph\u1ea9m ng\u00e1ch. V\u00e0o qu\u00fd 4\/2025, c\u00e1c \u1ee9ng d\u1ee5ng Short Drama \u0111\u00e3 v\u01b0\u1ee3t qua c\u00e1c d\u1ecbch truy\u1ec1n h\u00ecnh (OTT Streaming) t\u1ea1i Vi\u1ec7t Nam v\u1ec1 l\u01b0\u1ee3t t\u1ea3i. V\u1ec1 doanh thu trong \u1ee9ng d\u1ee5ng (IAP Revenue), v\u1ecb tr\u00ed s\u1ed1 m\u1ed9t c\u0169ng thu\u1ed9c v\u1ec1 m\u1ed9t \u1ee9ng d\u1ee5ng phim ng\u1eafn.<\/p>\n\n\n\n

\"D\u1eef
D\u1eef li\u1ec7u c\u1ee7a Sensor Tower v\u1ec1 l\u01b0\u1ee3t t\u1ea3i c\u00e1c \u1ee9ng d\u1ee5ng gi\u1ea3i tr\u00ed, trong \u0111\u00f3 phim ng\u1eafn v\u01b0\u1ee3t qua c\u00e1c \u1ee9ng d\u1ee5ng truy\u1ec1n h\u00ecnh trong n\u0103m 2025. \u1ea2nh ch\u1ee5p m\u00e0n h\u00ecnh<\/em><\/figcaption><\/figure>\n\n\n\n

D\u00f9 \u0111\u01b0\u1ee3c t\u1ea3i nhi\u1ec1u, c\u00e1c \u1ee9ng d\u1ee5ng Short Drama c\u0169ng \u0111\u1ee9ng tr\u01b0\u1edbc m\u1ed9t s\u1ed1 lo ng\u1ea1i, nh\u01b0 kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t n\u1ed9i dung. Do ph\u1ea7n l\u1edbn short drama \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i qua n\u1ec1n t\u1ea3ng ri\u00eang, quy tr\u00ecnh ki\u1ec3m duy\u1ec7t v\u00e0 ph\u00e2n lo\u1ea1i \u0111\u1ed9 tu\u1ed5i ch\u01b0a \u0111\u1ed3ng b\u1ed9 nh\u01b0 truy\u1ec1n h\u00ecnh hay OTT l\u1edbn. Do s\u1ea3n xu\u1ea5t v\u1edbi t\u1ed1c \u0111\u1ed9 nhanh v\u00e0 chi ph\u00ed th\u1ea5p, nhi\u1ec1u b\u1ed9 phim b\u1ecb \u0111\u00e1nh gi\u00e1 c\u00f3 k\u1ecbch b\u1ea3n r\u1eadp khu\u00f4n, khai th\u00e1c m\u00f4-t\u00edp g\u00e2y s\u1ed1c, ngo\u1ea1i t\u00ecnh, tr\u1ea3 th\u00f9, \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi xem, thay v\u00ec \u0111\u1ea7u t\u01b0 chi\u1ec1u s\u00e2u ngh\u1ec7 thu\u1eadt.<\/p>\n\n\n\n

Ngo\u00e0i ra, t\u01b0\u01a1ng t\u1ef1 c\u00e1c app tr\u1ea3 ph\u00ed kh\u00e1c, c\u00e1c \u1ee9ng d\u1ee5ng Short Drama c\u0169ng th\u01b0\u1eddng \u0111\u01b0a ra c\u00e1c chi\u00eau \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng k\u00fd g\u00f3i tr\u1ea3 ph\u00ed v\u1edbi m\u1ee9c cao. Ng\u01b0\u1eddi d\u00f9ng c\u1ea7n t\u00ednh to\u00e1n tr\u01b0\u1edbc v\u1ec1 nhu c\u1ea7u s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u0103ng k\u00fd g\u00f3i ph\u00f9 h\u1ee3p, h\u1ee7y \u0111\u0103ng k\u00fd khi kh\u00f4ng s\u1eed d\u1ee5ng.<\/p>\n\n\n\n

L\u01b0u Qu\u00fd<\/strong><\/p>\n\n\n\n

  Tr\u1edf l\u1ea1i Khoa h\u1ecdc c\u00f4ng ngh\u1ec7<\/a><\/p>\n\n\n\n

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